Consumer Snapshot May 2014

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Consumer Snapshot May 2014

  1. 1. www.ProsperDiscovery.com Consumer Snapshot may 2014
  2. 2. © 2014, Prosper®www.ProsperDiscovery.com sentiment strategy may 2014 Disclaimer: Prosper Business Development and its affiliated companies (“Prosper”) make no warranties, either expressed or implied, concerning: data gathered or obtained from any source; the present or future methodology employed in producing the statistics; or the data and estimates represent only the opinion of Prosper and reliance thereon and use thereof shall be at the user’s own risk. customer service champions
  3. 3. © 2014, Prosper®www.ProsperDiscovery.com sentiment Source: Monthly Consumer Survey consumer confidence sentiment remains stagnant in May with 41.0% confident/very confident in chances for a strong economy, relatively even with the two previous months very confident/confident in chances for a strong economy {adults 18+} 13 month summary while May’s reading continues to track below January’s 13 month high, it represents a nearly two point rise from May-13. 39.3% 43.2% 41.0% 20% 25% 30% 35% 40% 45% 50%
  4. 4. © 2014, Prosper®www.ProsperDiscovery.com sentiment Source: Monthly Consumer Survey very confident/confident in chances for a strong economy {adults 18+} …and it continues following the pattern seen last month, May’s 41.0% is the highest vote of confidence since the Great Recession, however remains almost 4 points below pre-recession May-07 consumer confidence sentiment remains stagnant in May with 41.0% confident/very confident in chances for a strong economy, relatively even with the two previous months 13 month summary while May’s reading continues to track below January’s 13 month high, it represents a nearly two point rise from May-13. 44.7% 19.5% 31.2% 31.5% 27.9% 32.4% 39.3% 41.0% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
  5. 5. © 2014, Prosper®www.ProsperDiscovery.com strategy Source: Monthly Consumer Survey practicality & focus on needs {adults 18+} easing up on practicality just two out of five (41.1%) declare they’ve become more practical with purchases in May, down slightly for the third consecutive month marks the lowest reading for this indicator since early 2008 just under half (48.5%) contend that they focus on just what they need when at the store, even with April and down about a point from May-13 focus on needs remains flat43.2% 41.1% 49.8% 48.5% 30.0% 35.0% 40.0% 45.0% 50.0% 55.0% 60.0% I have become more practical and realistic in my purchases I focus more on what I NEED rather than what I WANT
  6. 6. © 2014, Prosper®www.ProsperDiscovery.com strategy Source: Monthly Consumer Survey financial plans over the next 3 months {adults 18+} easing up on practicality just two out of five (41.1%) declare they’ve become more practical with purchases in May, down slightly for the third consecutive month marks the lowest reading for this indicator since early 2008 just under half (48.5%) contend that they focus on just what they need when at the store, even with April and down about a point from May-13 focus on needs remains flat consumers are showing signs of more relaxed spending, but key concerns – economy, employment, gas prices, household debt/savings – may supersede the desire to buy the takeaway 20% 25% 30% 35% 40% Pay down debt Increase savings Decrease overall spending May-13 Apr-14 May-14
  7. 7. © 2014, Prosper®www.ProsperDiscovery.com customer service champions recently revealed 2013 Customer Service Champions compiled using a write-in “vote” from consumers, list was then weighted by retailers’ relative size in annual revenues as well as fan base of Promoters (per the Net Promoter Score*) Source: Monthly Consumer Survey *Net Promoter, NPS and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld 2013 Customer Service Champions 1. Amazon.com 2. L.L.Bean 3. Lands’ End 4. Kohl’s 5. Cabela’s 6. JCPenney 7. Zappos.com 8. Newegg.com 9. Macy’s 10. Nordstrom with five of the top ten Champions not of the traditional, brick-and-mortar variety, consumers’ views of service is growing to include quick & reliable shipping, hassle-free returns, product guarantees, and virtual assistance the service evolution Amazon.com, L.L.Bean, Lands' End Named Customer Service Champions By Consumers more on Forbes:
  8. 8. © 2014, Prosper®www.ProsperDiscovery.com thanks visit ______________________to access: Consumer Snapshot InsightCenter™ PowerPoint Slides …and more Pam Goodfellow Consumer Insights Director Prosper Insights & Analytics™ pam@goProsper.com ProsperDiscovery.com ConsumerSnapshot.com Messier 82 image source

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