Certified Angus Beef
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Field Rep Presentation (CNG27180)
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Editor's Notes
- Research shows taste in the #1 reason consumers buy beef. [According to 2011 National Cattlemen Beef Association Market Research. They found that consumers continually rank taste as the most important feature of beef.]
- But they don’t always know how to find the taste they crave. They’re not sure what makes beef great, and how to ensure they are getting the best beef. Worse, beef may seem like just another commodity. The market is flooded with decisions at the meat case and menu - the marketplace is noisy giving consumers many choices when it comes to beef, and you have the opportunity to cut through the noise. Retail: As a retailer, your produce and meat departments are what draw customers to your store and keeps them coming back. Consistent quality is nonnegotiable, if you want to maintain and grow sales. Foodservice: As a foodservice distributor, it's vital that your restaurant clients are profitable with their menu entrees, and that their guests are wowed by the eating experience, coming back for more and spreading positive word of mouth.
- But first, we want to tell you a little about who we are and why we’re here. Our beginnings were humble. Back in the 1970s Angus ranchers faced a set of common challenges: • Declining popularity of beef • Loosening of USDA guidelines, which lessened the grade quality • Inconsistent quality
- This brand can increase sales and grow profits for your business.
- We use a pull-through strategy • We want consumers to seek the product name and logo at your establishment, because they can be confident it is quality Angus beef • When you offer and promote the Certified Angus Beef ® brand, that consumer demand is satisfied at your business.
- The Certified Angus Beef ® brand also provides options for you and your customers, with Certified Angus Beef ® brand Prime, Certified Angus Beef ® brand Natural, and Certified Angus Beef ® brand Prime Natural product.