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Corporate responsibility module lecture one introduction to cr

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First of ten lectures on Corporate Responsibility and Sustainable Business, as taught at Birkbeck, University of London and King's College London January to April 2015.

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Corporate responsibility module lecture one introduction to cr

  1. 1. Corporate  Responsibility  Module   Lecture  One:  Introduc8on  to  CR     January  8th  2015   Lecturer:  Tobias  Webb   Tobiaswebb.blogspot.com    
  2. 2. What  the  course  covers   1)  Introduc8on  to  CR.  A  brief  history   2)  How  to  make  the  business  case     3)  AMrac8ng,  training,  mo8va8ng,  retaining  employees   4)  Campaigning  NGOs,  who,  why  and  what     5)  Stakeholder  engagement,  who,  when  and  how   6)  Supplier  engagement  in  CR   7)  Reputa8on,  external  communica8ons  &  repor8ng   8)  Innova8on  for  sustainable  business       Plus  a  Revision  Lecture  in  week  nine    
  3. 3. Today’s  lecture  will  cover…   •  What  is  CR?   •  Why  does  it  exist?   •  How  is  it  evolving?   •  Who  are  the  best  known  theorists?   •  A  brief  historical  tour  in  pictures  (It  would  be   useful  to  tape  this  part  in  par8cular)    
  4. 4. So  what  is  Corporate  Responsibility?   •  It’s  an  oen  messy  compromise  between   business  and  society     •  It’s  both  a  source  of  innova8on  and  a  source   of  cost  to  many  large  companies     •  It’s  a  reac8on  to  the  increased  knowledge  we   now  all  have  about  impacts  of  business,  about   the  costs  of  “nega8ve  externali8es”  and  a   debate  about  what  should  be  done  about   them  
  5. 5. Why  does  CR  exist?   •  Public,  Media  and  NGO  access  to  business  impact   informa8on  has  grown  (plas8c  bags,  plas8c  in  the   oceans,  emissions,  deforesta8on,  human  rights   and  labour  condi8ons,  digital  privacy  etc)   •  Because  not  everything  can  be  regulated   successfully  given  the  complexity  of  the  world   •  Because  sourcing  footprints  and  opera8ons  /   sales  are  now  global  for  many  companies,  and   stakeholders  all  over  the  world  are  demanding   informa8on  and  results  from  business    
  6. 6. How  is  it  evolving?   •  Whilst  corporate  accountability  is  not  new,  post   WW2  debate  started  out  around  the   “responsibili8es  of  the  businessman”  (Bowen,   Drucker  et.  Al.)     •  Individual  good  works  evolved  to  corporate   philanthropy  to  corporate  ci8zenship  and  CSR  to   corporate  responsibility  in  the  1990s.   •  Today,  the  term  increasingly  used  is  corporate   sustainability,  or  sustainable  business.  This   promotes  depth,  breadth  and  inclusiveness    
  7. 7. Who  are  the  best  known  theorists?     •  Bowen:  Focused  on  social  responsibility  of  execu8ves   •  Drucker:  Values  based  approach,  consider  externali8es   •  Friedman:  Social  responsibility  to  improve  profits   •  Carroll:  Pyramid  approach:  Phil/Ethics/Legal/Economic   •  Freeman:  Advocated  social  rela8onships  as  strategic   •  Elkington:  Triple  BoMom  Line:  Social,  Environ,  Financial     •  Pralahad  &  Hart:  Empower  the  poor  with  innova8on   •  Porter:  Crea8ng  Shared  Value  over  tradi8onal  CSR     •  Many,  many  others:  Roome,  Grayson,  Handy,  Vogel,   Eccles,  Henisz,  Donaldson,  Waddock,  Ioannou  etc  
  8. 8. Corporate   Responsibility  History     in  Pictures   1720  -­‐  2015  
  9. 9. 1720:  The  South  Sea  Bubble  
  10. 10. 1902-­‐4  
  11. 11. 1911  
  12. 12. 1962  
  13. 13. 1965  
  14. 14. Friedman  Picture   1970  
  15. 15. 1970  
  16. 16. Popula8on  Bomb,  1968,  Limits  to  Growth:  1972   “Green  Revolu8on”  provided  30-­‐50  year  solu8on  
  17. 17. 1972  
  18. 18. 1972  
  19. 19. Bhopal:  1984  
  20. 20. Exxon  Valdez  1989  
  21. 21. Anita  Roddick,  1980s/90s  
  22. 22. Rio  Earth  Summit  1992  
  23. 23. 1990s  
  24. 24. 1995  
  25. 25. 1995-­‐6  
  26. 26. 1999-­‐2003  
  27. 27. 2001  
  28. 28. 2004/5  onwards:  The  Rise  of  China  
  29. 29. 2007  
  30. 30. 2010  
  31. 31. 2011-­‐12  
  32. 32. 2006-­‐today  
  33. 33. 2012  
  34. 34. 2013  
  35. 35. Ongoing!  
  36. 36. Weibo:  500  million  users  since  2009  
  37. 37. M-­‐Pesa:  Now  in  Kenya,  Tanzania,  Afganistan,  South  Africa,  India  and  elsewhere     40%  of  Kenya’s  GDP  passes  through  M-­‐Pesa  today    
  38. 38. April  2013:  Rana  Plaza,  Bangladesh  
  39. 39.     Further  resources:   Eleven  Reasons  to  be  Op8mis8c   about  Sustainability   tobiaswebb.blogspot.com   www.slideshare.net/tobiaswebb   www.eabis.org   www.caseplace.org      

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