Main takeaways:
- Communicate your process clearly to internal and external customers
- Tools should serve you, not otherwise (GitHub, Product Management tools, backlogs, etc.)
- Keep moving, keep changing
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“About me” section
Project in the desert, uncomfortable, imperfect, real.
https://github.com/zasadnyy/catharsis-burningman-2019
2. Importance of community
The question is How to plan a roadmap in OSS
The short answer - build a community. Alright, I’m done.
Not so fast. I have a few more minutes to kill.
When my friends saw me post that I’ll be coming here tonight, one of my friends said: You should talk about the importance of customer and SaaS strategy. He sent me the notes and this slide. The other friend said, “just talk about burning man”.
I’m not going to go through this slide. This is just another example of wonderful things that happen when you build a community. People will just want to contribute and help.
Just as every product being with helping a specific and clearly defined customer segment make progress with in their life we also have relationships with those customers. Now for many organizations these relationships look like a funnel. On one side of the funnel we have a large group of prospect customers and on the other side of the funnel we have a smaller group of actual customers. This is sometimes referred to in a sales concept and is represented as a triangle pointing to the right.
Customers move through the triangle from:
- prospects
- marketing qualified leads (MQL)
- product awareness
- product eduction
- sales qualified leads (SQL)
and finally become customers.
In a customer CENTERED organization, we actually have a bow tie, NOT a triangle. Becuase when the customers first start using the product it is our job to start driving thier success. Over the last decade, this has lead to the creation of a new role- the Customer Success role.
In a customer centered organization you recognize that there is an opportunity to LAND AND EXPAND. That you want to listen to your customers to:
- understand how your product drives value in their organization
- understand how you could drive more value in the organization (and capture that evidence for your roadmap)
- understand other places in an org where you can drive value
I’m here today to just share what I know. I’m sure some of you have way better solutions. For some of you my suggestions will work wonders, and for some they won’t. And that’s ok.
Therefore, after I share my three examples, I’d like to open it up for discussion. Anybody can take 2-3 minutes and pitch us their way of roadmap planning. And we can discuss it.
Jazz -> open sourced after using internally for some time. We had 2 different versions internally and externally. We didn’t have open roadmap planning at that point and few customers. So, often time we’d get no feedback or they’d ask us to solve a problem which gave us ideas what other features they’d want. At first, we only had internal customers so the community wasn’t building in github. The meetups weren’t helping much because we were going to the serverless meetups, and many people outside of that world of 35 people in Seattle weren’t very familiar with serverless and didn’t pay attention. After we started going to universities teaching what serverless was, showing how it works using the example of Jazz, then we started getting more traction and more startups started contributing. Serverless still has ways to go. https://github.com/tmobile/jazz-content
Next Directory. Identity management tool. Auditing. This project was OSS first. Intel, Microsoft, Hyperledger -> Zendesk. -> https://github.com/tmobile/sawtooth-next-directory
https://chat.hyperledger.org/channel/sawtooth-next-directory/
3. PacBot. -> Also internal first but we didn’t duplicate things this time. We have one source and set it up to push features out into OSS. We started to have external contributors right away. PacBot isn’t a hard sell. Everybody wants to add security to their cloud. Talk about PacBot and what it does…. We were doing roadmap planning internally and we were building community on gitter. We had requests coming from internal channels and externally. To manage it we figured we’d want to communicate our rules of the game (we had to also come up with them).
Feel free to speak with me and I can point you in the right direction (explain where to apply). Or you can visit www.productschool.com
Have a good night!