China’s household care market is forecasted to reach US$29.23 billion in 2026, representing growth at a CAGR of 8.30% for the period spanning from 2022-2026. For more vikas@konceptanalytics.com

1. China Household Care Market (Fabric Care,
Home Care & Personal Hygiene): Insights &
Forecast with Potential Impact of COVID-19
(2022-2026)
December 2022

2. Executive Summary
China Household Care Market (Fabric Care, Home Care &
Personal Hygiene): Insights & Forecast with Potential Impact
of COVID-19 (2022-2026)
Executive Summary
China’s household care market is forecasted to reach US$29.23 billion in 2026, representing growth at a CAGR of 8.30% for
the period spanning from 2022-2026. The factors such as rapid urbanization, increasing personal disposable income,
improvement in consumer confidence, changing lifestyle habits and growing preference of personalized soaps are expected
to drive the market. However, growth of the industry would be challenged by high competitive pressure, retail
consolidations and quality control. Few notable trends include high demand for premium products and technological
innovations. In 2021, the outbreak of COVID-19 pandemic has created a favorable impact on the market as the great
lockdown has raised the demand of household care products.
Household care products (fabric care, home care and personal hygiene) includes wide range of consumer goods (air care,
dishwashing, bleach, insecticides, laundry care, surface care, toilet care, clothes detergents & soaps) which are used by users
at home on daily basis. Among them, personal hygiene products (liquid soap and bar soap) are becoming popular necessities
for consumers due to increase in healthcare awareness.
The market is growing due to increasing number of fabric care distribution channels in urban cities, improving consumer
confidence among population, accelerating household consumption expenditure and growing personal care market.

3. Executive Summary
Executive Summary
Scope of the report:
• The report provides a comprehensive analysis of the China household care market, segmented into fabric care (bar laundry
detergent, liquid laundry detergent & bar laundry detergent), home care (kitchen care, general home care & toilet care) and
personal hygiene (liquid soap & bar soap).
• The market dynamics such as growth drivers, market trends and challenges are analysed in-depth.
• The company profiles of leading players (Blue Moon Group Holdings Limited, Vinda International, Hengan International
Group Company Limited, The Procter & Gamble Company, Reckitt Benckiser Group Plc and Unilever Plc) are also presented
in detail.
Key Target Audience:
• Household Care Product Manufacturers
• Ingredients Suppliers
• End Users
• Consulting Firms
• Investment Banks
• Government Bodies & Regulating Authorities
China Household Care Market (Fabric Care, Home Care &
Personal Hygiene): Insights & Forecast with Potential Impact
of COVID-19 (2022-2026)

4. Report Coverage
Market Overview
Market Dynamics – Drivers, Trends & Challenges
Company Profiles
China Household Care Market Analysis
China Household Care Market (Fabric Care, Home Care &
Personal Hygiene): Insights & Forecast with Potential Impact
of COVID-19 (2022-2026)
Impact of COVID-19

5. Supply Chain of Chinese Household Care Industry
China Household Care Market (Fabric Care, Home Care &
Personal Hygiene): Insights & Forecast with Potential Impact
of COVID-19 (2022-2026)
Final Consumer
Household Care Products Manufacturer
Tier I Wholesalers
Tier II Wholesalers
Tier III Wholesalers
Retail Outlets

6. China Household Care Market Value
Note: These are dummy figures. Please purchase the report for actual figures.
China Household Care Market Value, 2017-2026 (US$ Billion)
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2017 2018 2019 2020 2021 2022E 2023E 2024E 2025E 2026E
In 2026, China’s household care market is forecasted to reach US$xx billion, rising from US$xx billion in 2022, representing
growth at a CAGR of xx%, for the period spanning 2022-2026. Further, the increasing number of fabric care distribution
channels in urban cities, improving consumer confidence among population, accelerating household consumption
expenditure and growing personal care market would support this market growth.
China Household Care Market (Fabric Care, Home Care &
Personal Hygiene): Insights & Forecast with Potential Impact
of COVID-19 (2022-2026)

7. China Household Care Market Value by Segments
Note: These are dummy figures. Please purchase the report for actual figures.
China Household Care Market Value by Segments, 2021 (%)
Currently, China’s household care industry is segmented into fabric care, personal hygiene and home care sector.
In 2021, due to high demand for liquid, powdered & bar laundry detergents, fabric care captured xx% share.
Whereas, home care held xx% share followed by personal hygiene which accounted for xx% share in the same year.
China Household Care Market (Fabric Care, Home Care &
Personal Hygiene): Insights & Forecast with Potential Impact
of COVID-19 (2022-2026)
Fabric Care
40.0%
Personal Hygiene 30.0%
Home Care
30.0%

8. China Fabric Care Market Value
Note: These are dummy figures. Please purchase the report for actual figures.
China Fabric Care Market Value, 2017-2026 (US$ Billion)
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2017 2018 2019 2020 2021 2022E 2023E 2024E 2025E 2026E
China’s fabric care industry revenues are projected to reach US$xx billion in 2026, propelling up from US$xx billion in 2022.
Rapid urbanisation, increasing household care expenditures, growing personal disposable income of middle-class
population and rising purchase rate of bar detergents in tier-3 & 4 cities would support this growth. The market is
anticipated to exhibit growth at a CAGR of xx% for the period spanning 2022-2026.
China Household Care Market (Fabric Care, Home Care &
Personal Hygiene): Insights & Forecast with Potential Impact
of COVID-19 (2022-2026)

9. China Fabric Care Market Value by Segments
Note: These are dummy figures. Please purchase the report for actual figures.
China Fabric Care Market Value by Segments, 2021 (%)
The China’s fabric care industry has been segmented into powder, liquid and bar laundry detergents.
Among them, powder held xx% share followed by liquid and bar with xx% and xx% shares, respectively in 2021.
China Household Care Market (Fabric Care, Home Care &
Personal Hygiene): Insights & Forecast with Potential Impact
of COVID-19 (2022-2026)
Others 10.0%
Powder 40.0%
Bar 20.0%
Liquid 30.0%

10. China Home Care Market Value
Note: These are dummy figures. Please purchase the report for actual figures.
China Home Care Market Value, 2017-2026 (US$ Billion)
3
4
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9
10
11
12
13
2017 2018 2019 2020 2021 2022E 2023E 2024E 2025E 2026E
China home care market revenues are forecasted to reach US$xx billion in 2026, growing from US$xx billion in 2022,
accelerating at a CAGR of xx% during the period spanning from 2022 to 2026. Increasing consumption of general home care
products and rising merger & acquisition activities by key players to would support the market growth in the upcoming
years.
China Household Care Market (Fabric Care, Home Care &
Personal Hygiene): Insights & Forecast with Potential Impact
of COVID-19 (2022-2026)

11. China Home Care Market Value by Segments
Note: These are dummy figures. Please purchase the report for actual figures.
China Home Care Market Value by Segments, 2021 (%)
Currently; kitchen care, general home care and toilet care are the key home care markets in China.
Among them, kitchen care was leading revenue contributor of the industry and held xx% share followed by general home
care and toilet care which accounted for the remaining xx% share in 2021.
China Household Care Market (Fabric Care, Home Care &
Personal Hygiene): Insights & Forecast with Potential Impact
of COVID-19 (2022-2026)
Kitchen Care
40.0%
Toilet Care 30.0%
General Home
Care 30.0%

12. China Personal Hygiene Market Value
Note: These are dummy figures. Please purchase the report for actual figures.
China Personal Hygiene Market Value, 2017-2026 (US$ Billion)
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2017 2018 2019 2020 2021 2022E 2023E 2024E 2025E 2026E
China’s personal hygiene market revenues are anticipated to reach US$xx billion in 2026, growing from US$xx billion in
2022, accelerating at a CAGR of xx% during the period spanning from 2022 to 2026. Increasing number of consumer goods
producers, rising regularly undertake various initiatives by NGO’s to spread the significance of maintaining personal hygiene
and rising merger & acquisition activities by key players to strengthen distribution channels would be the key reasons which
are anticipated to support the market growth in the upcoming years.
China Household Care Market (Fabric Care, Home Care &
Personal Hygiene): Insights & Forecast with Potential Impact
of COVID-19 (2022-2026)

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