European SVOD market is expected to record a value of US$19.92 billion in 2026, rising at a CAGR of 10.84%, for the period spanning 2022-2026. For more: vikas@konceptanalytics.com

1. Europe SVOD (Subscription Video on Demand) Market: Insights &
Forecast with Potential Impact of COVID-19 (2022-2026)
December 2022

2. Executive Summary
European SVOD market is expected to record a value of US$19.92 billion in 2026, rising at a CAGR of 10.84%, for the period
spanning 2022-2026. The factors such as growth in video streaming, rising use of social media, upsurge in tablet users and
rapid urbanization would drive the growth of the market. However, the market growth would be challenged by presence of
numerable OTT platforms, challenge of content piracy and problems associated with customer retention. A few notable
trends may include rising adoption of artificial intelligence, reducing cost of connectivity and rising role of cloud services.
In 2021, the SVOD industry in Europe has witnessed a remarkable surge, with the increase in the number of subscribers. The
free trial proposition during the pandemic has represented a major incentive to familiarize with the SVOD services. As a
result, on-demand services have experienced greater popularity, extending their influence on all Western Europe
households, reaching the mass market in many countries.
Based on country, the U.K. had the fastest growing market in Europe and would continue to dominate in coming years, due to
the presence of a vast population that supports online video streaming services. Companies in the SVOD space would enable
better delivery of video streaming services; helping to drive OTT video services adoption across the region. Further,
competition among streaming services providers would also ramp up as more services become available to consumers in
Europe.
Europe SVOD (Subscription Video on Demand) Market: Insights & Forecast with Potential Impact of
COVID-19 (2022-2026)

3. Executive Summary
Scope of the report:
• The report provides a comprehensive analysis of the Europe SVOD (Subscription Video on Demand) market.
• The market dynamics such as growth drivers, market trends and challenges are analyzed in-depth.
• The competitive landscape of the market, along with the company profiles of leading players (Amazon.com, Inc., Apple
Inc., The Walt Disney Company, Netflix Inc., Warner Media and DAZN Group) are also presented in detail.
Key Target Audience:
• Video Streaming Service Providers
• OTT (Over-the-Counter) Platforms
• End Users (Potentiall Viewers, Advertising Agencies and Media Industry)
• Network Providers
• Consulting Firms
• Investment Banks
• Government Bodies & Regulating Authorities
Europe SVOD (Subscription Video on Demand) Market: Insights & Forecast with Potential Impact of
COVID-19 (2022-2026)

4. Report Coverage
Europe SVOD (Subscription Video on Demand) Market: Insights & Forecast with Potential Impact of
COVID-19 (2022-2026)
Introduction/Market Overview
Europe Market Analysis
Market Dynamics – Drivers, Trends & Challenges
Competitive Landscape
Company Profiles
COVID-19 Impact

5. Categorization of Video on Demand (VOD)
Europe SVOD (Subscription Video on Demand) Market: Insights & Forecast with Potential Impact of
COVID-19 (2022-2026)
VOD
(Video on Demand)
Cable Supported VOD OTT Apps + Services
Cable Set-Top
Box
App with
Cable Login
AVOD
(Ad
Supported
VOD)
SVOD
(Subscription
VOD)
TVOD
(Transaction
Video)
Smart TV &
Streaming Devices
Set-Top Box &
Gaming Console
Mobile Apps &
Desktop

6. Major Market Drivers
In 2021, the SVOD industry in Europe has witnessed a remarkable surge, with the increase in the number of subscribers. The
free trial proposition during the pandemic has represented a major incentive to familiarize with the SVOD services. As a
result, on-demand services have experienced greater popularity, extending their influence on all Western Europe
households, reaching the mass market in many countries.
Europe SVOD (Subscription Video on Demand) Market: Insights & Forecast with Potential Impact of
COVID-19 (2022-2026)
Demand for Video Streaming Services
Adoption of Social Media Marketing
Growth in Youth Population

7. Europe SVOD Market Forecast by Value
Note: These are dummy figures. Please purchase the report for actual figures.
Europe SVOD Market Forecast by Value, 2017-2026 (US$ Billion)
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Europe SVOD market is expected to reach US$xx billion in 2026, increasing from US$xx billion in 2022, at a CAGR of xx%, for
the duration spanning 2022-2026. Companies in video streaming industry are opting for social media as a marketing
strategy to promote their video content and platforms in order to attract potential customers, particularly youth population,
which is expected to increase the subscription rate of video streaming services and thereby contribute to the growth of the
SVOD market in Europe.
Europe SVOD (Subscription Video on Demand) Market: Insights & Forecast with Potential Impact of
COVID-19 (2022-2026)

8. Europe SVOD Market by Country
Note: These are dummy figures. Please purchase the report for actual figures.
Europe SVOD Market by Country, 2021 (%)
The SVOD market in Europe has been segmented into the U.K., Germany, France, Sweden, Italy and rest of Europe. In 2021,
the U.K. dominated the market with xx% share, followed by Germany, France, Sweden, Italy with xx% share, xx% share, xx%
share and xx% share, respectively. While, rest of Europe accounted for xx% share in the market.
Europe SVOD (Subscription Video on Demand) Market: Insights & Forecast with Potential Impact of
COVID-19 (2022-2026)
The U.K.
16.7%
Germany
16.7%
Sweden
16.7%
France
16.7%
Italy
16.7%
Rest of Europe
16.7%

9. The U.K. SVOD Market Forecast by Value
Note: These are dummy figures. Please purchase the report for actual figures.
The U.K. SVOD Market Forecast by Value, 2017-2026 (US$ Billion)
The U.K. SVOD market is expected to reach US$xx billion in 2026, increasing from US$xx billion in 2022, at a CAGR of xx%,
for the duration spanning 2022-2026. Since the outbreak of COVID-19, customers are indulging into the habit of watching
online videos by continuing their subscription plans on such platforms, which is likely to support the growth of the SVOD
market in the U.K.
Europe SVOD (Subscription Video on Demand) Market: Insights & Forecast with Potential Impact of
COVID-19 (2022-2026)
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10. Germany SVOD Market Forecast by Value
Note: These are dummy figures. Please purchase the report for actual figures.
Germany SVOD Market Forecast by Value, 2017-2026 (US$ Billion)
Germany SVOD market is expected to reach US$xx billion in 2026, increasing from US$xx billion in 2022, at a CAGR of xx%,
for the duration spanning 2022-2026. In Germany, demand for digital originals from various OTT platforms is rising at a
rapid pace, which is likely to add to the value of the SVOD market in Germany.
Europe SVOD (Subscription Video on Demand) Market: Insights & Forecast with Potential Impact of
COVID-19 (2022-2026)
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11. France SVOD Market Forecast by Value
Note: These are dummy figures. Please purchase the report for actual figures.
France SVOD Market Forecast by Value, 2017-2026 (US$ Billion)
France SVOD market is expected to reach US$xx billion in 2026, increasing from US$xx billion in 2022, at a CAGR of xx%, for
the duration spanning 2022-2026. Factors such as surge in the interest penetration along wit the rise in social media
consumption would also motivate people to take paid subscription of online video services, which is expected to propel the
market growth of SVOD in France.
Europe SVOD (Subscription Video on Demand) Market: Insights & Forecast with Potential Impact of
COVID-19 (2022-2026)
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