SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, Microsoft Bing, and other search engines whenever people search for: Products you sell. Services you provide. Information on topics in which you have deep expertise and/or experience. The better visibility your pages have in search results, the more likely you are to be found and clicked on. Ultimately, the goal of search engine optimization is to help attract website visitors who will become customers, clients or an audience that keeps coming back.

1. Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited
SEO For
Beginners
Vishal Padghan (Great Learning)

2. Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited
Offerings Of This Live Session
What is Digital Marketing?
01
Types Of Digital Marketing
02
Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited
What and Why SEO?
03
Types Of SEO
04

3. Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited
What Is Digital Marketing?
Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited

4. Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited
What Is Digital Marketing?
Use of electronic Medium or Digital Media or in simple words the internet to market your products for
business is as called Digital Marketing
Understand Your
Customers
Reach Out To Them
Online

5. Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited
Why Digital Marketing?
Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited

6. Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited
Why Digital Marketing?
Before Digital Marketing Now?
What Do you Think Has Changed?

7. Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited
Types Of Digital Marketing
Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited

8. Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited
Types Of Digital Marketing
Public Relations
Automated
Marketing
Affiliate
Marketing
Pay Per Click
Content
Marketing
Social Media
Marketing
SEO/SEM

9. Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited
What Is SEO?
Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited

10. Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited
What is SEO?
It is the practice of increasing the quantity and quality of organic traffic to your website
SEO

11. Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited
Why SEO?
Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited

12. Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited
Why SEO?
Usage of
Keywords
Competitor
Content
Poor Link
Building
Practices
Low
Webpage
load time

13. Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited
Types Of SEO
Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited

14. Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited
Types Of SEO
On Page SEO Off Page SEO

15. Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited
Keyword Research
Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited

16. Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited
Popular Cloud Service Providers
Question and Answer Time
Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited

17. Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited
Thank You
Proprietary content. ©Great Learning. All Rights Reserved. Unauthorized use or distribution prohibited