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Marketing System Of
Agriculture Produce In
India
Types of Agriculture Market:
• Primary market.
• Secondary market.
• Wholesale markets.
• Retail market.
• Terminal market.
• Live stocks market.
• Fair market.
• Online agriculture market(eNAM).
Primary Market:
• These markets are organized weekly or twice in a week in
big villages or towns.
• These markets are connected through mud roads which are
capable on bull carts.
• Farmers sell the most part of their production in villages to
banyias, landlords traders etc.
Important facts:
• Number of primary rural
market in India is more
than 21,000.
• According to
MART(Marketing and
research team), New Delhi-
47,000 haats of 75% are
held once a week, 20%
twice a week and 5% are
held daily.
• Majority of haats (47.9%)
are held in big villages
(population of over 5,000
persons).
• Indebtedness to banyias.
• Urgent need to money.
• Less marketable surplus.
• Inadequate transport
facilities.
• Lack of information
regarding mandi price level.
• Malpractices of mandis.
Reasons:
Secondary Market:
• Secondary markets cater to the distant
demand.
• These market attract potential
buyers/traders who assemble the
produce and consolidate a truck load for
sale in the city wholesale market.
• These markets are convenient point for gathering large
amounts of produce from different sources.
• And divisions into small assortments to meet the needs of the
retailers in the country.
• Primary whole sale market are located in important towns
near the center of production.
• Secondary wholesale markets are generally located in district
headquarters or important trade centers.
Wholesale Markets:
Types of wholesale markets:
Retail Market:
Retail market are an assembly of retail shops
centralized and located at a specific place or in a
building constructed for the purpose.
Terminal markets:
• The trade organizations which are helpful in export
and internal distribution of agricultural products.
• Government of India announced to set up eight
terminals for perishables at Nagpur, Nashik,
Bhopal , Kolkata, Patna , Rai, Chandigarh &
Mumbai during 2006-2007.
Live stocks markets:
• In this market live stocks are purchased or
exchanged mainly bullocks, calves, camels.
• Marketing of cattle is a big business for the
farmers and animal dealers.
Important facts:
• India is worlds largest milk
producer.
• Fifth largest country in egg
production.
• A study conducted in
Haryana – 280 cattle fairs
are organized by panchayat
samities or zila parishad
and earn rupees 130 lakhs
by state government.
Online agriculture market:
• National agriculture market or eNAM is an online trading
platform for agricultural commodities.
• The market facilitate farmers, traders and buyers with online
trading in commodities.
• The market is helping in better price discovery and provide
facilities for smooth marketing to their produce.
Important facts:
• eNAM is founded in 14
april,2016.
• Ownership under ministry of
agricultural government of India.
• 90 commodities are traded
including staple food, grains,
vegetables and fruits.
• Trade done in inter-market and
inter- state.
Fair markets:
• India is famous for
fairs. Some are
religious and some
for sale of
agriculture products
and animals.
• More than 1700 fairs
for sale of
agricultural products
and animals.
Functions of agricultural
marketing:
• Assembling.
• Grading and
standardization.
• Processing.
• Transportation.
• Storage.
• Packaging.
• Distribution.

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Marketing system of agriculture produce

  • 2. Types of Agriculture Market: • Primary market. • Secondary market. • Wholesale markets. • Retail market. • Terminal market. • Live stocks market. • Fair market. • Online agriculture market(eNAM).
  • 3. Primary Market: • These markets are organized weekly or twice in a week in big villages or towns. • These markets are connected through mud roads which are capable on bull carts. • Farmers sell the most part of their production in villages to banyias, landlords traders etc.
  • 4. Important facts: • Number of primary rural market in India is more than 21,000. • According to MART(Marketing and research team), New Delhi- 47,000 haats of 75% are held once a week, 20% twice a week and 5% are held daily. • Majority of haats (47.9%) are held in big villages (population of over 5,000 persons).
  • 5. • Indebtedness to banyias. • Urgent need to money. • Less marketable surplus. • Inadequate transport facilities. • Lack of information regarding mandi price level. • Malpractices of mandis. Reasons:
  • 6. Secondary Market: • Secondary markets cater to the distant demand. • These market attract potential buyers/traders who assemble the produce and consolidate a truck load for sale in the city wholesale market.
  • 7. • These markets are convenient point for gathering large amounts of produce from different sources. • And divisions into small assortments to meet the needs of the retailers in the country. • Primary whole sale market are located in important towns near the center of production. • Secondary wholesale markets are generally located in district headquarters or important trade centers. Wholesale Markets:
  • 9. Retail Market: Retail market are an assembly of retail shops centralized and located at a specific place or in a building constructed for the purpose.
  • 10. Terminal markets: • The trade organizations which are helpful in export and internal distribution of agricultural products. • Government of India announced to set up eight terminals for perishables at Nagpur, Nashik, Bhopal , Kolkata, Patna , Rai, Chandigarh & Mumbai during 2006-2007.
  • 11. Live stocks markets: • In this market live stocks are purchased or exchanged mainly bullocks, calves, camels. • Marketing of cattle is a big business for the farmers and animal dealers.
  • 12. Important facts: • India is worlds largest milk producer. • Fifth largest country in egg production. • A study conducted in Haryana – 280 cattle fairs are organized by panchayat samities or zila parishad and earn rupees 130 lakhs by state government.
  • 13. Online agriculture market: • National agriculture market or eNAM is an online trading platform for agricultural commodities. • The market facilitate farmers, traders and buyers with online trading in commodities. • The market is helping in better price discovery and provide facilities for smooth marketing to their produce.
  • 14. Important facts: • eNAM is founded in 14 april,2016. • Ownership under ministry of agricultural government of India. • 90 commodities are traded including staple food, grains, vegetables and fruits. • Trade done in inter-market and inter- state.
  • 15. Fair markets: • India is famous for fairs. Some are religious and some for sale of agriculture products and animals. • More than 1700 fairs for sale of agricultural products and animals.
  • 16. Functions of agricultural marketing: • Assembling. • Grading and standardization. • Processing. • Transportation. • Storage. • Packaging. • Distribution.