we have developed a new product called EDGE (Enabling, Developing and Growing Entrepreneurs). It is a development tool to identify strengths and development areas of new entrepreneurs on a set of pre defined competencies. It aims at providing structured growth and development to entrepreneurs.
2. What Entrepreneurs Need to Succeed?
Most successful entrepreneurs
make it big inspite of a lack of
funds or great networks simply
on the strength of their
attitude – be it positivity,
perseverance, passion etc. On
the contrary, many well
moneyed and well connected
entrepreneurs are unable to
see a good business idea
through. Why?
The ‘right’
attitudes and
behaviors
Funds – Investors/
VCs/ Banks etc.
Surge in various funds/ angel
investors/ VCs etc in India
looking to invest in high return
and scalable business models
Right Connections –
Networking
platforms
Several platforms such as TiE,
NEN etc which help
entrepreneurs connect with
each other/ guides/ mentors
etc.
3. The concept
• DEVELOPMENT CENTER FOR ASPIRING
ENTREPRENEURS
– Identifying and defining a set of attitudes and behaviours
that successful entrepreneurs exhibit
– Enabling aspiring entrepreneurs to understand where they
measure up on these attitudes and behaviors
– Doing a gap analysis and identifying strengths and gap
areas and helping entrepreneurs action plan on how they
can inculcate and exhibit winning attitudes and
behaviours.
4. Delivery Format
2 Day long
workshop with
several individual
and group
exercises
Psychometric
profiling
Detailed report for
every aspiring
entrepreneur
One-to-one
feedback and
action planning
session
5. Modus Operandi
Primary research to create a competency
framework
Designing the product
Marketing through tie ups with
entrepreneurial forums
Delivery across large section of entrepreneurs
6. Preliminary findings
• Top Attributes
Attribute
Cluster
What it means
Trust worthy, High on
Value driven
integrity, Quality concerned
Adopts customer first
approach, Anticipates
customer needs, Manages
Customer driven customer expectations
Self motivated, passionate,
Personal
Self confident, Optimistic,
leadership
Personally inspired, Thinks big
Critical thinker, Adaptable,
Open minded, Information
Innovator
seeking
• Bottom Attributes
Attribute
Cluster
What it means
Building high performing
teams, Delegation, Does
succession planning,
Networking ability,
People Leadership Communication skills
Commercial savviness,
Systematic planner,
Institutionalizing success
Business Acumen factors
Ambiguity tolerance,
Ability to work with Spontaneity, Reliance on gut
non-structure
feel, Impulsive
