Consumer issue and mass media

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CONSUMER ISSUE
AND
MASS MEDIA
Prepared by: princess Addin

Definition Of Mass Media:
A mean of public communication
reaching a large audience.

Types Of Mass Media
ModernTraditional
1. Internet
2. Mobile device
3. Interactive kiosk
4. Interactive television
1. Newspaper
2. Television
3. radio

GENERAL
FUNCTION
OF
MASS MEDIA
1. Entertainment
2. Development
3. Education
4. Persuasion
5. Advertising

Consumer Issue
And
Mass Media
1. Misleading information
2. Hiding information
3. Manipulate information

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