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February 23, 2014
#hacksf @GSP
PRESENTED BY: TEAM 3
THE MARKETING, MESSAGING,AND PROMOTION
OF PUBLIC INFORMATION CAMPAIGN THAT
EFFECTIVELY REACHES THE MOST UNDERSERVED
AND VU...
+ FEARFUL AND INTIMIDATED THE MAJORITY OF
THEIR DAY IS SPENT WITHIN THEIR
NEIGHBORHOODS
+ SEE FAMILY, PEERS, AND ETHNIC ME...
A HIGHLY-TARGETED AND
CULTURALLY-SENSITIVE AWARENESS CAMPAIGN,
THAT ENCOURAGES TARGET GROUP TO
EMPOWER THEMSELVES
BY REACH...
MESSAGING IDEA
It’s your home and we will
help you stay.
EXECUTION:
WE WILL HELP YOU STAY
CAMPAIGN
EXECUTION:
CREATIVE MESSAGING
LANGUAGE-SPECIFIC TEXT MESSEGES
WEBSITE
A ONE-STOP-HUB FOR ALL THE INFORMATION AND INTRODUCE
EDC’S VAST NETWORK TO HELP THEM STAY IN THEIR HOMES
STAYSF.WE...
LANGUAGE-SPECIFIC BUS SHELTER ADS
ETHNIC-SPECIFIC PUBLICATIONS
OTHER ADDT’L OPPORTUNITIES
REBRANDING IDEAS
Eviction DEFENSE
COLLABORATIVE
Eviction DEFENSE
COLLABORATIVE
Eviction DEFENSE
COLLABORATIVE
Eviction DEF...
TEAM3
http://tinyurl.com/nuf355d
Featured on <re/code>:
RESULT:
HackSF EDC (Revised)
HackSF EDC (Revised)
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HackSF EDC (Revised)

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We participated in the first ever hackathon hosted by @GSP. They called it #hackSF. In under 24 hours, we were to form groups, come up with a complete campaign idea, and present it to our chosen NPO. For us, we chose the Eviction Defense Collaborative. With no sleep (and a lot of fun) we were able to create a winning campaign (complete with a demo system) that we are proud to share with everyone. More information on the link below.

http://www.letshacksf.com/

Published in: Government & Nonprofit
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HackSF EDC (Revised)

  1. 1. February 23, 2014 #hacksf @GSP PRESENTED BY: TEAM 3
  2. 2. THE MARKETING, MESSAGING,AND PROMOTION OF PUBLIC INFORMATION CAMPAIGN THAT EFFECTIVELY REACHES THE MOST UNDERSERVED AND VULNERABLE SEGMENT OF SF RESIDENTS, FACING HARRASMENT AND/OR EVICTION. CHALLENGE
  3. 3. + FEARFUL AND INTIMIDATED THE MAJORITY OF THEIR DAY IS SPENT WITHIN THEIR NEIGHBORHOODS + SEE FAMILY, PEERS, AND ETHNIC MEDIA AS KEY RESOURCES + STRONG MOBILE PHONE USAGE (CALL/TEXT) TARGET: VULNERABLE SEGMENT
  4. 4. A HIGHLY-TARGETED AND CULTURALLY-SENSITIVE AWARENESS CAMPAIGN, THAT ENCOURAGES TARGET GROUP TO EMPOWER THEMSELVES BY REACHING OUT FOR EVICTION ASSISTANCE. SOLUTION
  5. 5. MESSAGING IDEA It’s your home and we will help you stay. EXECUTION:
  6. 6. WE WILL HELP YOU STAY CAMPAIGN EXECUTION: CREATIVE MESSAGING
  7. 7. LANGUAGE-SPECIFIC TEXT MESSEGES
  8. 8. WEBSITE A ONE-STOP-HUB FOR ALL THE INFORMATION AND INTRODUCE EDC’S VAST NETWORK TO HELP THEM STAY IN THEIR HOMES STAYSF.WEBFLOW.ORG
  9. 9. LANGUAGE-SPECIFIC BUS SHELTER ADS
  10. 10. ETHNIC-SPECIFIC PUBLICATIONS
  11. 11. OTHER ADDT’L OPPORTUNITIES
  12. 12. REBRANDING IDEAS Eviction DEFENSE COLLABORATIVE Eviction DEFENSE COLLABORATIVE Eviction DEFENSE COLLABORATIVE Eviction DEFENSE COLLABORATIVE Eviction DEFENSE COLLABORATIVE Eviction Defense COLLABORATIVE Eviction DEFENSE COLLABORATIVE Eviction DEFENSE COLLABORATIVE Eviction DEFENSE COLLABORATIVE Eviction DEFENSE COLLABORATIVE Eviction DEFENSE COLLABORATIVE Eviction DEFENSE COLLABORATIVE Eviction DEFENSE COLLABORATIVE Eviction DEFENSE COLLABORATIVE
  13. 13. TEAM3
  14. 14. http://tinyurl.com/nuf355d Featured on <re/code>: RESULT:

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