Americans plan to celebrate Halloween this year with $8.4 billion in total spending. 171 million Americans will celebrate the holiday, with the top activities being handing out candy (71%), decorating houses (49%), and dressing up in costumes (47%). Popular children's costumes include superheroes, princesses, and animals. Popular adult costumes include Batman, witches, and other superhero or movie characters. Candy corn production reaches almost 9 billion pieces annually for Halloween.

1. A PEEK AT HALLOWEEN
An Infographic Presentation by PresenterMedia

2. will be spent on
costumes and candy.67%
$82.93Spending an
average
Americans plan to celebrate Halloween this year
171 MILLION

3. Know your Pumpkin
The largest pumpkin
was grown in 2010
weighing in at 1810 lbs.
1.5 billion lbs of
pumpkins are grown
in the U.S. each year.
45% of American adults carve
a pumpkin for Halloween
Top pumpkin production
states are Illinois, California,
Ohio, Pennsylvania, New York
and Michigan.
Pumpkins are low in calories,
fat and sodium and high in
fiber. They are good sources
of Vitamin A, Vitamin B,
potassium, protein and iron.

4. 2012 2013 2014 2015 2016
$8 billion
$7 billion
$7.4 billion
$6.9 billion
$8.4 billion
Total Spending On Halloween
$2.5 billion will be spent on candy
and $3.1 will be spent on costumes.

5. Top 5 Children’s Costumes
1. Action/Superhero 2. Princess 3. Animal
4. Batman 5. Star Wars
6. Witch or DC Superhero
7. Frozen Character
8. Marvel Superhero
9. Zombie
10. Spider-man
2 1 1
2 1
* Indicates changes from 2015

6. Top 5 Adult Costumes
1. Batman Character 2. Witch 3. Animal
4. Marvel or DC 5. Vampire
6. Video Game Character
7. Slasher Movie Villain
8. Pirate
9. Star Wars Character
10. Zombie
2 1
2
• Indicates changes from 2015
+ Based on ages 18-34 years old
1

7. HOW WILL YOU SPEND HALLOWEEN?
70.90%
48.60%
47.10%
45.50%
34.10%
29.70%
20.90%
16.20%
Hand out candy
Decorating the house
Dress-up
Carve a Pumpkin
Throw/attend a party
Take children trick-or-treating
Visit a haunted house
Dress your pet(s) in costume
Handing out candy will be the
number one activity in 2016.

8. The Candy Corn Facts
Manufactures will produce
almost 9 billion pieces of
candy corn this year
The original name was
‘Chicken Feed’
19 pieces adds up to 28
grams of sugar.
National Candy Corn Day
is on October 30, the day
before Halloween

9. RESOURCES
Sources
nrf.com
history.com
Fonts
Creepster
Open Sans

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