Mylan's #EpiGate transgression online. What made it go viral?

1. July 6, 2016
Becky Bergman
Peanut Allergy parent/activist posts
on Facebook. 4.5k likes.
July 11, 2016
Mellini Kantayya
Actress starts petition. 118k
signatures. 164k shares on
Facebook.
August 15, 2016
Robyn O’Brien
Founder of allergykids.com
starts #EpiGate.
August 18, 2016
Kristy L.
Petition launched on
change.org.
August 18, 2016
Sen. Bernie Sanders
(D-VT) tweets, 9k retweets.
August 20, 2016
Sen. Amy Klobuchar
(D-MN)
posts on Facebook.
13k likes.
August 21, 2016
Susannah Fox
HHS CTO tweets to 30k
followers.
August 22, 2016
Sen. Richard
Blumenthal
(D-CT) tweets;
demands Mylan lower
EpiPen’s price.
August 24, 2016
Hillary Clinton
Tweet gets 9k retweets;
Facebook gets 22k likes.
August 25, 2016
Mylan offers savings card.
Card covers up to $300 on
EpiPen.
Mylan #EpiGate Timeline
August 24, 2016
Photo uploaded to
Imgur of EpiPen sold
in NZ for 1/4th US cost.
120k views.
August 29, 2016
Mylan announces
generic EpiPen for
$300.
August 25, 2016
Mylan CEO Heather
Bresch appears on CNBC.
August 25, 2016
Sarah Jessica Parker
Actress/Mylan spokesperson
cuts ties with Mylan via
Instagram. 43k likes.
May 2016
Mylan raises price of a
two-pack EpiPen to $608.
September 13, 2016
WSJ releases Mylan
paid top 5 exectives
$300M over 5 years.