1. Request for Proposal to Switch Food Products
Submitted by: Gina Leymeister
Date: October 2, 2014

2. Abstract
The Highlands of Wyomissing had customer complaints for over a year now
about the quality of the food they are being severed. This has hindered our
outlook on future residents, and could potentially give the company a negative
reputation. A switch in products is suggested to alleviate this situation and
could increase the revenue and decrease the amount of illness of the current
residents.
Request for Proposal
To switch food products from Conventional to Organic.
Goal
The proposal to switch Conventional to Organic will improve the surveys of the
residents and put us at the top of the list as one of the best nursing homes to
retire too.
Objective
Switching food merchandise from Conventional to Organic will improve health
of the residents by 75% within the first year and the entire community will be
consuming organic products. This implementation will be effective October 2,
2015.

3. Introduction/ Background
In the past year, it has been documented by numerous surveys completed by
the residents that the food that has been served is inadequate for the price that
they pay. A switch in food produce will improve health of the residents and the
staff. This will also eliminate most of the illnesses that are caused by
conventional foods. Furthermore, this will become a vital part of the
advertisement aspect for the company.
By switching food products, head chefs and staff of the dining room will receive
more recognition for the work and for the service that they are providing.
Residents will also know that they are receiving the best care and the best
quality of food that is out on the current market. Company profit will reveal an
increased revenue by more future residents having an incentive to come to eat
at The Highlands of Wyomissing.
Credibility
 A study done by a Market Research Company that showed that
consumers of conventional products are dissatisfied with its taste,
quality and overall products (Food Journal, 2014).
 Retirement homes throughout Pennsylvania are 100% satisfied
with organic products such as, Hearthstone and The Villa
(Surveys Annual, 2013).
 Nursing homes/ retirement homes have decreased revenue by 55%
by using conventional food products (Food Inc. 2013).

4. Budget
The chart on the Appendix labeled 1, explains the benefits for switching from
Conventional to Organic.
In the dining area there are many different brands of equipment already there
that are adequate for the switch. The supplies needed are the organic food
products. This will cost about 50,000 dollars every three months to make the
gradual switch by next year.
Evaluation
 The switch from Conventional to Organic will be evaluated every
three months by the President of the Highlands.
 Three month reports will be reviewed by the President and his
board of directors.
 Documentation will include resident satisfaction, quality of the
organic products, costs, barriers, modifications, compliance with
the Food Safety Department of Health and other services.
 The experience of the chefs’, mangers and the people whose
contracts are with the organic food companies will also be
documented.

5. Appendix
Chart 1