Impact of OOH (out-of-home)/ outdoor media:
• Visual engagement: Approximately 8 out of 10 people view the outdoor message and 46% frequently look at the hoarding messages when they pass by it. The reason is the visual attractiveness of the ad.
• Budget friendly: Outdoor ads are more budget friendly as compared to other media. TV commercials print and radio ads cost more than OOH Advertising.
• Influences viewer's action: According to the reports, 4 in 10 people visit the brand store after viewing the hoardings or billboards. The OOH ad acts as trigger especially for restaurants, shopping stores and movies.
• Prompts online traffic: Around 1 in 4 viewers tend to visit the website of the brand advertised after viewing the outdoor ad.
What kind of audience do the brands capture through outdoor advertising?
Outdoor publicity catches the attention of all kinds of people from all walks of life. Brands popularly known among people and advertisements with out of the box designs have the capacity to imbibe the fancy of any person whoever happens to come in close proximity to the advertising space be it a student or an employee or even an affluent businessperson. An OOH advertising campaign, therefore, can influence people from all socio-economic backgrounds and professions and thus gives you the opportunity to do an all-inclusive branding campaign to usher in more buyers of your product or service. Quirky and creative billboards and hoardings go a long way in not just relaying the message of the brand/ brands involved but also become the center of attraction of people as they jazz up the empty spaces on the roads or on the nearby spaces around the most congested and visited places in a city or a town. Hence, a plethora of advertising agencies are engaging themselves in greater numbers each day to enamor audiences with the broader aspects of outdoor publicity like hoardings, billboards, and what not.
