The document is a market research report on plastic water storage tanks for Sintex Industry Pvt Ltd. It summarizes research conducted in the states of Odisha, Jharkhand and Bihar on plastic water tank manufacturers and the market. Key findings include identifying 21 manufacturers across 14 cities visited, with the largest manufacturers having around 22% market share in Odisha. It provides detailed analysis of market size, sales, prices, production capacities, materials used, distribution networks and strengths/weaknesses of major manufacturers in the region. The conclusion recommends this research will help Sintex understand competition and opportunities in the water tank industry market across these states.

1. A SUMMER TRAINING REPORT
ON
“MARKET RESEARCH OF PLASTIC WATER
STORAGE TANKS”
FOR SINTEX INDUSTRY PVT LTD
8/11/2013 1

2.  Research Objective
 Research Methodology
 Market analysis of Odisha, Jharkhand, Bihar
 Findings and Suggestion
 Conclusion
8/11/2013 2

3.  This research helps the organization to know where it
stands in the competition and its also helps to know the
market of the water tank industry.
 To find water tank manufacturers in
Odisha,Jharkhand,Bihar.
8/11/2013 3

4.  Survey type : Manufacturer survey
 Survey place: Odisha,Jharkhand,Bihar
 No. of days: 26
 No of cities visited: 14
 No of manufacturers found:21
 No of brand name: 25
8/11/2013 4

5.  Product knowledge
 Market knowledge
 Research Design
 Questionnaire Development
 Survey Period
 Analysis
 Findings and Recommendation
 Conclusion
8/11/2013 5

6.  Research Methodology
 Research Objective
 Selection of data collection technique
 Market analysis of
Odisha, Jharkhand, Bihar
 Findings and Suggestion
 Conclusion
8/11/2013 6

7. Research Methodology
Descriptive
Finding the facts and figure of market of plastic water
storage tanks Industry.
Survey of the plastic water storage tanks.
Try to find out
Who: who is your competitors?
What :what is your market share?
Which : which technology or process you are using?
8/11/2013 7

8.  This research helps the organization to know where it
stands in the competition and its also helps to know
the market of the water tank industry.
 To find water tank manufacturers in
Odisha, Jharkhand, Bihar.
8/11/2013 8

9.  Data collection technique.
 Primary data collection
 Direct talk with plastics water storage tanks
manufacturers in Odisha,Jharkhand and Bihar.
 Filing questionnaire.
 Secondary data collection.
 Company website
 Company magazine
 Research report papers.
8/11/2013 9

10. Table shows company name & city.
No. Company Name State (city)
1 Karni ThermoplatPvt
Ltd.
Banparia, Balasore,odisha,india
2 M/S PuraPlast Indusiries Rourkella-Odisha
3 Mahavikash SambhalpurThana,Odisha
4 Manglam Kalunga,Rourkella,Odisha
5 Oriplast- Ltd OT.Rd,Balasore-756001
6 Richa Petro Products
Ltd
Achutapur,Rameshwar,jankia,k
hurdaRd.Odisha
7 Sudhakar Marketing
Agencies
Paika Nagar
N.H5,Barhampur,Odisha
8/11/2013 10

11. Sintex industry
Pvt Ltd
22%, 10 Cr
Karni
Thermoplast
Pvt Ltd.
10%, 4.5 Cr
M/S Pura Plast
Indusiries
21% 9.2 Cr
Mahavikash
6% 2.8 Cr
Manglam
6% 2.9 Cr
Oriplast- Ltd
13%, 6 Cr
Richa Petro
Products Ltd
13% ,5.6 Cr
Sudhakar
Marketing
Agencies
9% ,3.9 Cr
Market share of water tanks industry in Odisha
Total Market Potential in
Odisha 48.8 Cr
8/11/2013 11

12. 0-5 yrs
14%
6-10 yrs
28%
10-15 yrs
29%
More than 15 yrs
29%
Number of manufacturers in Odisha
8/11/2013 12

13. Proprietorship
14%
Partnership
43%
Private Ltd
43%
Types of units in Odisha
8/11/2013 13

14. 97%
3%
Contribution of Only water tanks and
another plastic products in Odisha
Only Water Tanks Water Tanks & Another plastics products8/11/2013 14

15. 10%
90%
Contribution of those who made another plastic products
also in water tanks industry
Another plastic products Water tanks
8/11/2013 15

16. 0%
36.50%
60.80%
2.80%
ISI
2 Layer
3 Layer
Loft
Contribution of water tanks in Odisha
8/11/2013 16

17. Rs3.54/Ltrs
Rs6/Ltrs
Rs6.9/Ltrs
Rs4.07/Ltrs
Rs7.8/Ltrs
Rs5/Ltrs
Rs6.6/Ltrs
Average selling price of 2 layer /Ltrs cost
selling price of sintex 2 Layer/Ltrs cost
ISI 2 Layer of sntex /Ltrs cost
Average selling price of 3 layer /Ltrs cost
selling price of sintex 3 Layer/Ltrs cost
Average selling price of loft tanks/ltr cost
selling price of sintex Loft tanks/Ltrs cost
Average selling price of different water tanks in Odisha
8/11/2013 17

18. 14%
86%
Government contract in Odisha
Yes No
8/11/2013 18

19. 38.07Mtn/month
0
5
10
15
20
25
30
35
40
1
Average Consumption of raw materials/month in Odisha
8/11/2013 19

20. Rs108.14/Kg
Rs123.28/Kg
100
105
110
115
120
125
Average raw material cost /kg Processing cost/ kg
Average raw material cost & Processing cost /kg in
Odisha
8/11/2013 20

21. 21.25 Kg
0
5
10
15
20
25
1
Average weight of 1000 Ltrs of water tanks in Odisha
8/11/2013 21

22. 0
10000
20000
30000
40000
50000
60000
52142Ltrs/day
Average production capacity of machine of water tanks in
Odisha by Roto Moulding
8/11/2013 22

23. 0%
20%
40%
60%
80%
100%
1
68%
Average utilization % of water tanks manufacturers in
Odisha
8/11/2013 23

24. YES
NO
0%
100%
Average manufacturers who are interested in contract
manufacturing for others in Odisha
8/11/2013 24

25. DIRECT
RETAILERS
DISTRIBUTOR
ANY OTHER
0%
0%
100%
0%
Selling the water tanks to the customers in Odisha
8/11/2013 25

26. 36%
64%
Most selling tanks according to the capacity in Odisha
500Ltrs
1000Ltrs
8/11/2013 26

27. BLACK
BLUE
WHITE
100%
0%
0%
Most selling tanks according to the colors in Odisha
8/11/2013 27

28. 0
10
20
30
40
Overall Market potential
ISI
2 Layer
3 Layer
Loft Tank
35.2 Cr
12.8 Cr
21.4 Cr
97 Lakh
Overall market potential & Contribution of water tanks
8/11/2013 28

29. 3.92/Ltrs
Cost
Average distributor price of double Layer in Odisha
8/11/2013 29

30. NO. OF STATE
NO. OF
DISTRIBUTORS NO. OF SALES
FORCE
0
28
3
Market presence of average manufacturers in Odisha
8/11/2013 30

31. 43%
57%
No. of Manufacturers use advertising media in Odisha
Yes
No
8/11/2013 31

32. 0% 0%
40%
0% 0% 0%
60%
0%
Advertising Media used by average manufacturers in
Odisha
8/11/2013 32

33. •Table for brand features,replacement and warranty (Odisha)
No. Company
Name
Brand Name Features Replacement Warranty
1 Karni
Thermoplat
Pvt Ltd.
karni 100% virgin
material
Mfg .defect 0 yrs
2 M/S PuraPlast
Indusiries
Puraplast Quality,range,
fast service
Mfg .defect 15 yrs
3 Mahavikash Mahavikash Quality,service
,
availability
Mfg .defect 10 yrs
4 Manglam manglam Quality, fast
service
Mfg .defect 10 yrs
5 Oriplast-
Ltd
OriPlast Quality,Price Mfg .defect 10 yrs
6 Richa Petro
Products
Ltd
Richa Quality,Price Mfg .defect 10 yrs
7 Sudhakar Sudhakar Quality,Price Mfg .defect 10 yrs
8/11/2013 33

34. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
From direct
factory
Own
warehouse
Rented
place
Own vechile
Contract
base
100%
0%
0%
0%
0%
Manufacturers use Dispatch system in Odisha
8/11/2013 34

35. 4
Brand
2
Price
1
Quality
5
Place
3
Service
Manufacturers competing with their competitors
Brand Price Quality Place Services
8/11/2013 35

36. Brand
1
Price
6
Quality
2
Color
4
Availability
3
Services
5
Other
7
Retailer & Distributor preference for buying product
8/11/2013 36

37. List of manufacturer’s strength& weakness (Odisha)
N
o.
Company Name Brand Name Strength Weakness Complaints
1 Karni
ThermoplatPvt
Ltd.
karni Quality,Durability
Hygiene
0 Mfg.Defect
2 M/S PuraPlast
Indusiries
Puraplast Quality ,Service
Durability
0 Transport Problem
3 Mahavikash Mahavikash Price Cheap 0 Lekage Problem
4 Manglam manglam Quality Service Service problem Mfg.Defect
5 Oriplast- Ltd OriPlast Only Virgin
Material
Lekage Problem Mfg.Defect
6 Richa Petro
Products Ltd
Richa Quality Mfg.fault Lekage Problem
7 Sudhakar
Marketing
Agencies
Sudhakar Quality Quality maintain
due to sells low
Lekage Problem
8/11/2013 37

38.  Table shows company name & city.
No. Company Name State (city)
1 ASL Marketing (P)Ltd Lake Rd,Ranchi-
834001,Jharkhand
2 Gangotri BundilPokhar,Ranchi (Jharkhand)
3 Monet Ultra G.TRd.,Neamatpur,P.OSitarampur,As
ansol,Kolkata
4 NirmalaRotoplastPvt
Ltd
NeoriVikash,Ranchi,Jharkhand
5 Tuffplast 706-,New Sitaramdera ,P.O
AgricoJamsedpur,Jharkahnd
6 VOLGA BundilPokhar,Ranchi (Jharkhand)
7 WatexPvt Ltd Industrial area Ranchi ,Jharkhand
8/11/2013 38

39. Sintex Pvt Ltd
10%,3.2 Cr
ASL Marketing
(P)Ltd
4% ,1.2 Cr
Gangotri
9%, 2.8 Cr
Monet Ultra
26% 8.2Cr
Nirmala
Rotoplast Pvt Ltd
10%,3.3 Cr
Tuffplast
16% 5Cr
VOLGA
8% ,2.7Cr
Watex Pvt Ltd
17%,5.4 Cr
Market share & Market Potential of water tanks manufacturers in
Jharkhand
Total Market Potential
44 Cr
8/11/2013 39

40. 6-10 Yrs
28%
10-15Yr
28%
More than 15 Yrs
44%
Number of manufacturers in Jharkhand
8/11/2013 40

41. 8/11/2013 41

42. 97%
3%
Contribution of Only water tanks and
another plastic products in Jharkhand
Only Water Tanks Water Tanks & Another plastics products8/11/2013 42

43. Water Tanks
90%
Another
Plastic
Products
10%
CONTRIBUTION OF ANOTHER PLASTIC PRODUCTS IN
WATER TANKS INDUSTRY IN JHARKHAND
Water Tanks Another Plastic Products
8/11/2013 43

44. ISI
2 Layer
3 Layer
Loft
15%
39.00%
45.00%
1.00%
Contribution of water tanks in Jharkhand
8/11/2013 44

45. Average Selling Price of ISI D.Layer/Ltr
Average Selling Price of ISI T.Layer/Ltr
Average Selling Price of D.Layer/Ltr
Average Selling Price of T.Layer/Ltr
Average Selling Price of Fr.Layer/Ltr
Average Selling Price of Loft Tanks/Ltr
Rs3.7/Ltr
Rs.6/Ltr
Rs3.54/ Ltr
R.s 4/Ltr
Rs4.9/Ltr
Rs4.9/Ltr
Average selling price of different layers of water tanks
8/11/2013 45

46. 38.07
Mtn/month
Average Consumption of raw materials/month
in Jharkhand
8/11/2013 46

47. Average raw material cost /kg
Average raw material Mfg cost /kg
Rs 108.14/Kg
Rs 123.28/Kg
Average raw material cost and Mfg cost/Kg in Jharkhand
8/11/2013 47

48. 0
5
10
15
20
25
30
35
Average weight of 1000
Ltr of water tanks Average weight of 1000
Ltr of ISI water tanks
21.25 Kg
33 Kg
Average weight of 1000 Ltr of water tanks non -ISI &
ISI in Jharkhand
8/11/2013 48

49. 0%
20%
40%
60%
80%
100%
58142/day
Average production capacity of machine of water tanks in
Jharkhand
8/11/2013 49

50. Average manufacturers who are
intrested in contract manufacturing for
others in OdissaYES
NO
0%
100%
Average manufacturers who are intrested in contract
manufacturing for others in Jharkhand
8/11/2013 50

51. Sells the water tanks to the customers
0% 0%
72%
28%
Selling the water tanks to the customers in Jharkhand
through
8/11/2013 51

52. 40%
60%
MOST SELLING TANKS ACCORDING TO THE CAPACITY
IN JHARKHAND
500 Ltrs 1000Ltrs
8/11/2013 52

53. BLACK
BLUE
WHITE
92%
8%
0%
Most selling tanks according to the Colors in Jharkhand
8/11/2013 53

54. Total sells of water tanks in Jharkhand
2012-13
Total sells of ISI water tanks in
Jharkhand
Total sells of D.Layer in Jharkhand
2012-13
Total sells of T.Layer in Jharkhand
2012-13
Total Sells of Loft tanks in 2012-13 in
Jharkhand
33.61Cr
7.65Cr
12.72Cr
12.88Cr
36 Lakh
Overall market potential & Contribution of water
tanks sells in Jharkhand in 2012-13 fig: in Rupees
8/11/2013 54

55. 3.66/Ltrs cost
Average distributor price of double layer in
Jharkhand
8/11/2013 55

56. No. of State
No. of
Distributors No. of Retaillers
No. of sales
force
4
30
40
4
Market presence of average manufacturers in
jharkhand
8/11/2013 56

57. No. Company Name Brand
Name
Features Replacement Warranty
1 ASL
Marketing(P)Ltd Rotostore
100% virgin
material
Mfg .defect 10 yrs
2
Gangotri
Gangotri Quality,range,fast
service
Mfg .defect 5 yrs
3 Monet Ultra Monet,Ultra Quality
,service,availabilit
y
Mfg .defect 10 yrs
4 NirmalaRotoplastP
vt Ltd
Rotoplast Quality, fast
service
Mfg .defect 7 yrs
5 Tuffplast Tuffplast Quality,Price Mfg .defect 10 yrs
6 VOLGA VOLGA Quality,Price Mfg .defect 10 yrs
7 WatexPvt Ltd Watex Quality,Price Mfg .defect 10 yrs
8/11/2013 57

58. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
From
direct
factory
Own
warehouse
Rented
place
Own
vechile
Contract
base
100%
0%
0%
0%
0%
Manufacturers use Dispatch system in Jharkhand
8/11/2013 58

59. 1
Brand
2
Price
3
Quality
5
Place
4
Service
Manufacturers competing with their competitors in Jharkhand
Brand
Price
Quality
Place
Services
8/11/2013 59

60. Brand
3
Price
1
Quality
2
Color
5
Availability
6
Services
4
Other
7
Retailer & Distributor preference for buying product
in Jharkhand
8/11/2013 60

61. N
o.
Company Name Brand Name Strength Weakness Complaints
1
ASL Marketing
(P)Ltd
Rotostore Quality,Durabily
Hygiene
0 Transport
Problem
2 Gangotri Gangotri Quality 0 Mfg.Defect
3 Monet Ultra Monet Only virgin
material
0 Lekage
Problem
4 NirmalaRotoplastPv
t Ltd
Himgiri Customer
Satisfaction
0 Demand for
Price reduce
By distributors
5
Tuffplast
Tuffplast Warrranty
,Services
Mfg.Defect Transport
Problem
6 VOLGA VOLGA Quality Lekage
Problem
0
7
WatexPvt Ltd
Watex Quality Mfg.Defect 0
8/11/2013 61

62. No. Company Name State (city)
1 Apex Industry DhuparChalk,Patna city ,Patna, (Bihar)
2 Balajee industries E-4(P) Eastern side Industrial Area
,Hazipur,Vaishali,Bihar
3 Krishana Polymer NandlalChapra,By pass Rd,HanumanNagar,Patna
,Bihar
4 Polyking PhulwariThana,Janipurchoraha,Patna ,Bihar
5 Polytex Didarganj,Patna city ,Patna,Bihar
6 Sunrise industries SambhalpurGao,Patnacity,Patna
7 Supereme Patna zero Mile,Sampat chalk(Patna) Bihar
8/11/2013 62

63. 8/11/2013 63
Sintex industry
Pvt Ltd, 6.3
Cr,,16.2%
Apex
Industry, 4.5Cr,1
1.5%
Balajee
industries, 3.9Cr,
10%
Krishana
Polymer, 4.9Cr,1
2.7%
Polyking, 4.4Cr,1
1.3%
Polytex, 4.1Cr,10
.7%
Sunrise
industries, 4.2Cr,
11%
Supereme , 6.3
Cr,16.2%
Market share & Market Potential of plastic water tanks in Bihar
Total market potential
55.14 Cr

64. 0-5 Yrs
58%
10-15Yr
14%
More than
15Yrs
28%
Number of manufacturers in Bihar
8/11/2013 64

65. 8/11/2013 65

66. 97%
3%
Contribution of Only water tanks and
another plastic products in Bihar
Only Water Tanks Water Tanks & Another plastics products 8/11/2013 66

67. Water Tanks
90%
Another Plastic
Products
10%
CONTRIBUTION OF ANOTHER PLASTIC PRODUCTS IN
WATER TANKS INDUSTRY IN BIHAR
Water Tanks Another Plastic Products
8/11/2013 67

68. ISI
11%
2 Layer
43%
3 Layer
45%
Loft
1%
Contribution of water tanks in bihar
8/11/2013 68

69. 0
1
2
3
4
5
6
Average
Selling Price
of ISI
D.Layer/Ltr
Average
Selling Price
of ISI
T.Layer/Ltr
Average
Selling Price
of
D.Layer/Ltr
Average
Selling Price
of T.Layer/Ltr
Average
Selling Price
of
Fr.Layer/Ltr
Average
Selling Price
of Loft
Tanks/Ltr
Rs3.7/Ltr Rs.6/Ltr
Rs3.54/ Ltr R.s4.07/Ltr
Rs4.8/Ltr
Rs4.8/Ltr
Average Selling price per Ltr Cost of different layers of
water tanks in Bihar
8/11/2013 69

70. 8/11/2013 70

71. 0
5
10
15
20
19.57Mtn/Month
Average Consumption of raw materials/month in
Bihar
8/11/2013 71

72. 95
100
105
110
115
120
125
Average raw material
cost /Kg Processing cost /Kg
Rs107.14/Kg
Rs122.85/Kg
Average raw material cost and processing cost
8/11/2013 72

73. 0
10
20
30
40
Average weight of 1000 Ltr
of water tanks Average weight of 1000 Ltr
of ISI water tanks
21.25Kg
33 Kg
Average weight of 1000 Ltr of water tanks non -ISI &
ISI in Bihar
8/11/2013 73

74. Average production capacity
of machine of water tanks in
Bihar by Roto Moulding
Average production capacity
of machine of water tanks in
Bihar by Blow Moulding
Series1 58333 50000
58333/day
50000/day
44000
46000
48000
50000
52000
54000
56000
58000
60000
Average production capacity of water tanks machine
per day by using Roto & Blow moulding Machine in
Bihar
8/11/2013 74

75. 74%
Average utilization % of water tanks manufacturers in
Bihar
8/11/2013 75

76. YES
NO
0%
100%
Average manufacturers who are intrested in contract
manufacturing for others in Bihar
8/11/2013 76

77. DIRECT
RETAILERS
DISTRIBUTORS
ALL
0%
0%
72%
28%
Selling the water tanks to the customers in Bihar
8/11/2013 77

78. 44%
56%
Most selling tanks according to the capacity in bihar
500Ltrs
1000Ltrs
8/11/2013 78

79. TOTAL SELLS
OF WATER
TANKS IN
BIHAR 2012-13
TOTAL SELLS
OF ISI WATER
TANKS IN
BIHAR
TOTAL SELLS
OF D.LAYER
IN BIHAR
2012-13
TOTAL SELLS
OF T.LAYER IN
BIHAR 2012-13
TOTAL SELLS
OF LOFT
TANKS IN
2012-13 IN
BIHAR
51.6 Cr
2 Cr
24 Cr
23.04Cr
92 Lakh
Overall market potential & Contribution of water tanks sells in
Bihar 2012-13
8/11/2013 79

80. 1
4.05/Ltrs cost
Average distributor price of double layer of water tanks in
Bihar
8/11/2013 80

81. No. of State
No. of
Distributors
No. of
Retaillers No. of sales
force
0
23
31
3
Market presence of average manufacturers in Bihar
8/11/2013 81

82. 14%
86%
No. of manufacturers use advertising media in Bihar
Yes No
8/11/2013 82

83. 0% 0%
40%
60%
0% 0%
0%
0%
Advertising Media used by average manufacturers in Bihar
Manufacturers (%)
8/11/2013 83

84. No. Company Name Brand Name Features Replacement Warra
nty
1
Apex Industry Pollywell
100% virgin
material
Mfg .defect 10 yrs
2 Balajee industries Balajee,Reliane,
Ujjala,Usha
Gold,Purewell
Quality,range,fast
service
Mfg .defect 10 yrs
3 Krishana Polymer Krishana Quality
,service,availability
Mfg .defect 10 yrs
4
Polyking
Polyking Quality, fast
service
Mfg .defect 0 yrs
5
Polytex
Polytex Quality,Price Mfg .defect 5 yrs
6
Sunrise industries
Sunrise Quality,Price Mfg .defect 10 yrs
7 Supereme Supereme Quality,Price Mfg .defect 10 yrs
8/11/2013 84

85. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
From
direct
factory
Own
warehouse
Rented
place
Own
vechile
Contract
base
100%
0%
0%
0%
0%
Manufacturers use Dispatch system in Bihar
8/11/2013 85

86. 0-5 Yrs
58%
10-15Yr
14%
More than 15
Yrs
28%
Number of manufacturers in Bihar
8/11/2013 86

87. 2
Brand
1
Price
3
Quality
4
color
6
Availability
5
Service
7
Others
Retailer & Distributor preference for buying product
in Bihar
Brand
Price
Quality
Color
Availability
Services
Other
8/11/2013 87

88. N
o.
Company Name Brand Name Strength Weakness Complaints
1 Apex Industries Pollywell Quality 0 Transport
Problem
2 Balajee industries Purewell,
Balajee
Only virgin
material
0 Mfg.Defect
3 Krishana Polymer Krishana Quality 0 Lekage
Problem
4 Polyking Polyking Customer
Satisfaction
0 Demand for
Price reduce
By distributors
5 Polytex Polytex Quality Mfg.Defect Transport
Problem
6
Sunrise industries
Sunrise Only virgin
material
Lekage
Problem
0
7
Supereme
Supereme Only virgin
material
Mfg.Defect 0
8/11/2013 88

89. SWOT ANALYSIS
Strength:
•Market leader .
•World largest producer of plastic water tanks.
•New technology and manufacturing process used.
•Superior quality and beautifully designed product.
•Strong distribution network
•Strong work force more than 1000 employees.
•10 manufacturing plants across the country.
•Complete clients satisfaction
•Industry leading prices
•Prompt and quick delivery.
•Customized solution
•Strong logistics support.
Weakness:
•Less market presence in rural area
•Weak distribution network in rural area.
8/11/2013 89

90. Opportunity:
•Sintex may benefit when focus in rural areas.
•Company may be able to offer a product at a much lower price.
•Company may benefit by investigating their duplicity of their brand.
Threats
•Competitors develops fourth,fifth,sixth and seven layers of water
tanks.
•Economic depression.
•Higher costs.
•Threat from the manufacturers those who made duplicate Sintex
water tanks.
8/11/2013 90

91. Limitations
•The major limitation faced during the study was the lack of time by
manufactures to fill the questionnaires.
•The project required to be complete during short time of span of two month
that did not allow justifying of the study .
•Another limitation was some manufacturers were not ready to disclose the
information about their company.
8/11/2013 91

92. SUGGESTION
The following conclusions have been derived on the basis of the objectives and
analysis of the study.
•Analyses have revealed that if company has to increase its market share in rural
area it has to concentrate on small size of the capacity like 500Ltrs,1000Ltrs. So
that it can easily increase its market share in rural area.
•Company have to do water tank awareness in rural area .So that people can
aware the benefit of the water tanks .
•Company has to build strong distributor network in certain rural area .
•Influencers are the key factor so that company has to communicate about its
strength with distributors and retailers
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