Wheels On Hills

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Wheels On Hills

  1. 3. <ul><li>In hills the performance of the vehicle is not as same as the performance on highway or city conditions. </li></ul><ul><li>The roads are not plain highways </li></ul><ul><li>The comfort of the vehicle plays and important function in hills </li></ul><ul><li>The mileage plays a real good factor for a customer to make a decision. </li></ul><ul><li>Overall looks plays the most important role in the customer decision to purchase. </li></ul>
  2. 4. <ul><li>The Primary objective of the “ Wheels on Hills” will be to aid the car& bikes brand/companies in Sikkim in imparting proper knowledge, information and functioning of the car to its customer and make them better informed about the brand </li></ul><ul><li>The secondary objective is to really understand the car in and out on its mileage, handling & performance in hills. </li></ul>
  3. 6. <ul><li>1 Car Brand :- 20 min </li></ul><ul><ul><li>5 min: the brand, company, engine model, details, cost </li></ul></ul><ul><ul><li>5 min on the road (handling, maneuver, space, comfort, mileage) </li></ul></ul><ul><ul><li>5 min: Company sales man explanation of the brand </li></ul></ul><ul><ul><li>5 min:- Summery , Interview on car brand </li></ul></ul><ul><li>1 Bike Brand:- 15 min </li></ul><ul><ul><li>5 min: the brand, company, engine model, details, cost </li></ul></ul><ul><ul><li>5 on the road (handling, maneuver, space, comfort, mileage) </li></ul></ul><ul><ul><li>5 min ( stunts & Interview) </li></ul></ul><ul><li>National & International car reviews:-10 min </li></ul><ul><ul><li>Section on green car, futuristic models </li></ul></ul><ul><ul><li>Contest/facts & figures </li></ul></ul><ul><ul><li>Information on Auto Loan/Parts/Repairs etc </li></ul></ul><ul><ul><li>-- Tips on car maintenance </li></ul></ul><ul><li>15 min for ads: </li></ul><ul><ul><li>6 breaks: 5 ads each of 30 sec </li></ul></ul>
  4. 7. <ul><li>4 episode sponsor: 60,000/- </li></ul><ul><ul><li>4 episode focusing on individuals models </li></ul></ul><ul><ul><li>20 min dedicated for the brand </li></ul></ul><ul><ul><li>6 spots of 30 sec in that episode </li></ul></ul><ul><ul><li>3 times re-telecast of each episode (4times in a week) </li></ul></ul><ul><ul><li>Per episode sponsor :- Rs 20,000/- </li></ul></ul>
  5. 8. <ul><li>Monthly:- 4 episode (Re-telecast 12 times) </li></ul><ul><li>Monthly package: 20,000/- </li></ul><ul><li>Episode Package: 5000/- </li></ul>

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