Sikkim Supreme Tvc Script

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a presentation for sikkim supreme.

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Sikkim Supreme Tvc Script

  1. 1. TVC Script
  2. 2. <ul><li>VISUALS: (a working class male jogging in a park, to his way home, reaches home perspiring heavily with a towel wrapped around his neck he opens the fridge filled with Sikkim supreme products, orange splashes in water once he puts the bottle to his mouth and takes a gulp ) </li></ul>
  3. 3. <ul><li>VISUALS: Orange orchards/ </li></ul><ul><li>father reading newspaper in breakfast table with the bottles on the table. Son and father toast to the squash on the glass and drink. </li></ul>
  4. 6. VISUALS: mother/wife another room picks the Sikkim supreme gift pack puts it to their suitcase/bag/ satchel and close it slowly. On a table beside the bag, a photo frame of family members or friends .A photo with a foreign background. Opt 1VOICE : you always have more than one gift to carry when you cross sikkim borders / to meet your loved ones far far away. The Kosloli . Har kosoli ma tapai / SIkkimZalkincha, Har kosoli ma sikkim superme zalkincha. Opt 2 Voice:- you always have more than one gift to carry when its an occasion to celebrate of your friends and relatives. The Kosloli. Har kosoli ma tapai/Sikkim Zalkincha, Har kosoli ma Sikkim Superme zalkincha
  5. 9. <ul><li>VISUALS: Flex and splash thing with Sikkim supreme </li></ul>
  6. 10. <ul><li>VISUALS: Sikkim supreme miscellaneous and landscapes. </li></ul>… from the gardens of nature
  7. 11. … from the gardens of nature JAM Label Script: A normal person with a sticker in his hand..with two unlabeled Bottles of jam..He taste the first jam..no reaction. He tastes the other jam.. Brings a smile to his face and gives a thums up.. And paste the Sikkim Supreme Label. VO: Sikkim Supreme..From the gardens of Nature
  8. 12. <ul><li>VOICE: If health is your priority and a better drink you deserve, its time to squash your thirsty body and mind with the squashes and the passion fruit juice. our very own thirst expertise. </li></ul><ul><li>SCENE 2 VOICE: organic is the lingo in organic sikkim . </li></ul><ul><ul><li>For a healthy family needs an organic drink </li></ul></ul><ul><ul><li>to toast for your good health </li></ul></ul><ul><li>in packages, we give you the traditional flavours from …….the gardens of nature </li></ul><ul><li>we are called and known as Sikkim Supreme …..from the gardens of nature. </li></ul>
  9. 13. <ul><li>Appointing an advertising agency on a monthly retaineer. </li></ul><ul><li>The responsibility of the Agency will be as follows: </li></ul><ul><ul><li>To create all communication and promotional materials in co-ordination with the marketing team. </li></ul></ul><ul><ul><li>TO provide solutions for making the brand inpact to the consumers in Sikkim and beyond </li></ul></ul><ul><ul><li>To stratezise and aid Sikkim supreme in all aspects of the marketing plan. </li></ul></ul>
  10. 14. <ul><li>VISUALS: mother/wife another room picks the Sikkim supreme gift pack puts it to their suitcase/bag/ </li></ul><ul><li>satchel and close it slowly. On a table beside the bag, a photo frame of family members or friends .A photo with a foreign background. </li></ul>… from the gardens of nature
  11. 17. <ul><li>To have a positive impact of the brand in the mind of Sikkimese consumers. </li></ul><ul><li>To change the brand consumption habit. From a oldie consumers to the youth consumers. </li></ul><ul><li>To have a metro feel in all aspects of communications </li></ul><ul><li>To increase the sales by ………… </li></ul>
  12. 18. <ul><li>Heritage Brand since 1950s </li></ul><ul><li>Re-launched the brand this April 2010. </li></ul><ul><li>TVC Focused on juice category( Taste+ health+ Organic) </li></ul><ul><li>Established the promise.. from the gardens of nature </li></ul><ul><li>Awareness buildup exercise carried in Radio & TV </li></ul>
  13. 19. <ul><li>Stagnant preference </li></ul><ul><li>Declining purchase intent even within core </li></ul><ul><li>Core buyers not the natural users of category </li></ul><ul><li>New users not coming in </li></ul>
  14. 20. <ul><li>Sikkim Supreme juices </li></ul><ul><ul><li>Squash, Passion. Pineapple, leh berry </li></ul></ul><ul><li>Sikkim Supreme Pickels </li></ul><ul><li>Sikkim Supreme Jams </li></ul><ul><li>Sikkim Supreme Ketchup </li></ul><ul><li>Sikkim Supreme other products </li></ul><ul><li>Sikkim Supreme ko Kosheli </li></ul>
  15. 21. <ul><li>From Functional special </li></ul><ul><li>From Boring exciting </li></ul><ul><li>There is a need to Shift perceptions </li></ul><ul><li>Enhance imagery </li></ul><ul><li>Connect with the consumers </li></ul>
  16. 22. <ul><li>To keep the Sikkim Supreme brand presence alive in the mind of the consumers. </li></ul>
  17. 23. <ul><li>Strengths </li></ul><ul><li>Heritage brand </li></ul><ul><li>Presence in various category </li></ul><ul><li>From an organic State </li></ul><ul><li>Made in Sikkim </li></ul><ul><li>Has a unique/pleasant taste </li></ul><ul><li>Weakness: </li></ul><ul><li>Brand awareness less </li></ul><ul><li>Struggling in Sikkim Market </li></ul><ul><li>No presence outside Sikkim </li></ul><ul><li>Standardization of Factory (new tech introduction) </li></ul><ul><li>Distribution Network </li></ul><ul><li>Opportunity: </li></ul><ul><li>Demand for Organic products both nationally & internationally </li></ul><ul><li>Sikkimese love sikkim’s products </li></ul><ul><li>Introduction of new kind of juices </li></ul><ul><li>Can enter into energy & health juice segment </li></ul><ul><li>Threat: </li></ul><ul><li>Lot of small juice companies in Sikkim </li></ul><ul><li>Compete with national products </li></ul>
  18. 24. Advertising Task <ul><li>Defend against competition </li></ul><ul><li>Make the brand more relevant amongst the desired TG </li></ul><ul><li>Contemporize Imagery </li></ul>
  19. 25. <ul><li>Visual:- TV/Press (ATL) </li></ul><ul><li>Hearing:-Radio/TV (ATL) </li></ul><ul><li>Taste: BTL </li></ul><ul><li>Smell : BTL </li></ul>
  20. 26. Koseli Leh Berry Pickels,Ketchup & Jams Candy Juices Category & Communication Segmentation
  21. 27. Juices Pickels Jams Ketchup Candies Koseli Ready to drink (Youngster) Age: 14-25 Working class & housewives Working Class & children Housewives & Working Class Women. Girls Working class & adults Adults & working class (25 onwards )

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