1. Executive Summary
Integrated Digital Marketing Solution from PSI.
Acquire, retain, and engage patients (measurable ROI).
PSI serves as a Digital AGENCY
Website
Communication & Marketing
Patient Engagement
Clinical Reactivation & Reputational
Marketing
Our Approach:
PSI serves as the AGENCY to manage the entire effort (minimal involvement from the client).

2. Objective
Improve search engine ranking, drive new patient calls
(see table & note below), and improve patient
engagement.
PSI Client Client #1 Client #2
DATA!
Total / New Patient Total / New Patient
1st month 84/25 45/4
2nd month 158/47 68/17
3rd month 98/15 54/13
First 90 days 340/87 167/34
Note: Above data (for two PSI clients) is also supported by a research study showing an average of 11
new patient calls per month.

8. Intelligent SEO, SEM, and SMM
Search Engine Optimization (SEO) and Marketing (SEM)
The process of increasing the number of visitors to your Web site by
ranking high in the search results of a search engine.
• Multiple Listing Results Vertical Dental Categories
TMJ
• Service Specific Dental Implants
Dentures
• Proprietary Methodologies Sedation Dentistry
Emergency Dentist
• Custom Video Distribution Pediatric Dentist
Dental Veneers
Night Guards
Invisalign / Braces
Periodontal Treatment
Oral Surgery - or - Wisdom Teeth
Smile Makeover
Sleep Apnea / Snoring
Supporting You by Crossing the Conversion Teeth Whitening
Root Canal
Threshold of Your Vertical Dental Category

9. Integrated Technology
Marketing Solution
Intelligent
SEO
Performance
Reporting ia
Med ign
pa
Cam king
Media
Trac
Campaign
Tracking
L
January 15, 2009 7:30 PM
SMART
P
Dr. James Johnson
Performance Landing
Dr .Johnson,
Congratulations, today you have gained:
SMS
2 new Dental Veneer appointments,
1 new Dental Implant appointment, and
2 new Invisalign appointments from Local
Pages
Patient Lead Management Systems.
Dentist Reporting
website
Direct
Lead Marketing
Assist Call Center
Actions
Lead
Generation

10. Proposal Budget

11. Roadmap
Leverage technology to reach new heights
PHASE I PHASE II PHASE III
Acquire, Retain, & Engage Automate & “Go-Digital” Tablet as a “Digital
Assistant”
Website & online AND social media New Patient Questionnaire & Start: log-in to begin the treatment
presence Consent Forms visit, knows the patient
Communications (SEO, SEM, Electronic Eligibility & Claims During: personal media player &
SMM, and best practices) Submission (HIPPA compliance) patient education system
Patient Engagement (sesame, Automate Patient Billing End: checkout, treatment plans
televox, demandforce, Statements recommended, feedback & log-out
smilereminder)