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iDialog - online marketing showcase

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  1. 1. Ramkrishna Interactive Communications Professional Profile • Interactive Advertising and Integrated Marketing communications professional • Specialization in the areas of Online Advertising, Brand Strategy and Mar Comm • Award-winning Big 5 Management Consulting experience • Unique combination of advertising, branding and CRM technology expertise • Holistic thinker with hands-on Fortune 100 client experience • Entrepreneurial and Enterprising with proven Business Development Experience
  2. 2. Work Experience Overview • Responsible for holistic strategy creation, management of online communications and campaigns • Managed creation of multiple Fortune 100 brand websites, minisites and online campaigns for product launches as well as brand awareness. •Thorough understanding of cross media / integrated marketing practices • Brands worked on include: Walt Disney World, Garnier, Sanofi Aventis, P&G Pharma, UBS, Harry&David and BMW •Worked with multiple media partners in creating comprehensive direct response-based pitches and presenting it to clients • Managed successful deployments of email marketing, new media marketing and buzz marketing initiatives.
  3. 3. Walt Disney World • Researched, Ideated and Created communication strategy for Walt Disney World’s first ever web + mobile-based Customer Managed Relationship program • Work involved researching, coordinating with different internal agencies, marshalling client teams and providing a coherent communication strategy that will enable seamless direct/web/mobile conversation with the audience/consumer • Disney implementing strategy using AKQA as technology partners
  4. 4. Walt Disney World Comprehensive Web CRM Strategy
  5. 5. Garnier USA Responsibilities Overview • Managed all online communications, product launches and promotions for Garnier Nutrisse • Typical Project includes concept development, design, copy, development and deployment of: • Flash Minisite or Web Page design for the project • Sweepstakes • Email Newsletter • Online Banners including rich media • Coordinate with other creative teams for consistent brand communications, launches and campaigns • Custom concept development and deployment of highly successful online hair color tool. • Client Spending: ~ $1MM/year
  6. 6. Garnier USA flagship brand website
  7. 7. In-site / mini-site
  8. 8. Product Line Launches Mini site Email Online Banners
  9. 9. Product Line Launches Mini site Rich Media Banners
  10. 10. Sweepstakes - Concept, development and execution
  11. 11. Garnier Coloriste Award winning interactive-hair color tool Before After
  12. 12. Newsletters
  13. 13. Banner Ads
  14. 14. Pharma Sanofi Aventis • Managed re-branding of Ambien website. US’ #1 prescription sleeping aid. Rebranding effort included focus on new audience, affiliation with 3rd party websites for brand enhancement (WebMD, RealAge), Newsletters and online banners campaigns • Created Ambien Sleep Diary, a free online tool for helping audiences get better sleep. Achived over 60K registrantions. • Worked on creating the CRM strategy for Rimonabant (world’s first prescription obesity drug). P&G Pharma • Managed creation of comprehensive online communication platform for Asacol. Work involved communication strategy, website, email newsletters, online lead gen and db driven direct mail. • Managed creation of with the same responsibilities as above.
  15. 15. Sanofi Aventis - Ambien
  16. 16. Sanofi Aventis - Ambien - Email
  17. 17. Sanofi Aventis - Rimonabant Launch CRM Strategy Enrollment/Acquisition Conversion Retention/Persistency Conversion Reinforce Continued Lead Visit Request Increase Days Ongoing Franchise for Health Visit Doctor RX Refill Fill Script Send In Rebate Fill Rx Treatment Refill Rx Ongoing Refills Retention & Sell Generation Physician Rimonabant Of Therapy Refills Advocacy Reasons Decision Target appropriate patient type for Name capture of Rimonabant Provide on-going support to lead generation users insure on-going success Discourage lead generation of wrong Manage expectations around patient type product performance Convert product loyalists to Re-frame expectations around product performance Reinforce health benefit brand advocates Engage in RM program for Encourage lifestyle conversion modification for result Segment based on patient type optimization Overlay attitudinal/behavioral Provide emotional support to criteria to determine optimal overcome persistency barriers investment Provide appropriate assessment tool Profile lead to determine and discussion guide messaging segmentation and appropriate investment
  18. 18. Sanofi Aventis - Rimonabant Launch CRM Strategy Persistency Enrollment Conversion Cross Sell Conversion Reinforce Continued Visit Visit Request Ongoing for Health Rimonabant Fill Rx Treatment Retention Doctor Physician Refills Reasons Decision Advocacy Visit Pharm acy Doctor Refill Direct Mail Digital CPA Web Paid Search Digital CPM MD offices Data Data Analysis feeds Expectations Assessment Rebate & Reminders Pharmacies Segm entation DB Sample Kit Conversion Dialogue Optimization Offers 800 Targeting Access Program DRTV BRC Website Symptom Management Engage Educate Assess Motiv ate Educate & Support Support Bridget to adv ocacy
  19. 19. P&G Pharma - Asacol - web re-brand
  20. 20. P&G Pharma - - lead-gen site
  21. 21. BMW Regional Online Campaign
  22. 22. Harry & David - Christmas online campaign
  23. 23. UBS - Direct/Interactive, CRM based Lead Gen
  24. 24. UBS Lead Management CRM
  25. 25. WB Network - TV show website and promo
  26. 26. Thanks for taking a look! Contact: +91-97909 81412