1. Subject Code: 210
Subject Name: QUALITATIVE RESEARCH METHODS
Semester: II
Chapter No: III
Title: Qualitative Research Methods
Specialization: GENERAL
Course : MBA
DR. PRACHI AJIT
PHD, MMS, PGDBM, B.COM
As per Savitribai Phule Pune University Revised Syllabus (2019)
DR. PRACHI AJIT
PHD, MMS, PGDBM,
B.COM
2. Qualitative Research Methods:
• Focused Interview,
• Semi-Standardized Interview,
• Problem-Centered Interview,
• Expert Interview,
• Group Interviews,
• Focus Groups,
• Non-participant Observation,
• Participant Observation,
• Ethnography.
• Grounded Theory Methodology.
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3. Focused Interview
• The focused interview is designed to determine the responses of
persons exposed to a situation previously analyzed by the
investigator.
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4. Semi-Standardized Interview,
• Semi-structured interviews are a blend of structured and
unstructured types of interviews. Unlike in an unstructured
interview, the interviewer has an idea of what questions they will ask.
Unlike in a structured interview, the phrasing and order of the
questions is not set.
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6. Expert Interview
• Expert interviews are a widely-used qualitative interview method
often aiming at gaining information about or exploring a specific
field of action.
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7. Group Interviews
• It is performed by planned discussion and interview with a small group of
people conducted by a moderator.
• The participants are sampled from the study population.
• The aim is to obtain knowledge of the participant's considerations and
ideas on a specific topic.
• Group interviews provide another and rich dimension to understanding
an event or behavior; respondents can be stimulated by the group to recall
events they may have forgotten, and the researcher gains insights into
social relationships associated with certain field settings
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8. Focus Groups
• A focus group is a group interview involving a small number of
demographically similar people or participants who have other
common traits/experiences.
• Their reactions to specific researcher/evaluator-posed questions are
studied.
• Examples: A focus group of parents of preschoolers meets to discuss
child care needs.
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9. Non-participant Observation
• A research technique whereby the researcher watches the subjects
of his or her study, with their knowledge, but without taking an
active part in the situation under scrutiny.
• Non-participant Observation involves observing participants without
actively participating.
• This option is used to understand a phenomenon by entering the
community or social system involved, while staying separate from the
activities being observed.
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10. Participant Observation
Participant observation (PO) is a research methodology where the
researcher is immersed in the day-to-day activities of the
participants.
The objective is usually to record conduct under the widest range of
possible settings.
An example of participant observation is extended observation and
participation in a hospital over nine months to understand the
perspectives and experiences of nurses and patients.
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11. Ethnography
• Ethnography, simply stated,
is the study of people in their
own environment through the
use of methods such as
participant observation and
face-to-face interviewing.
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https://www.researchgate.net/figure/Ethnography-vs-Action-Research_tbl1_261075101
12. Grounded Theory Methodology
• Grounded theory is a systematic
methodology that has been largely
applied to qualitative research
conducted by social scientists.
• The methodology involves the
construction of hypotheses and
theories through the collecting and
analysis of data.
• Grounded theory involves the
application of inductive reasoning.
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comprises four steps:
code,
concept,
category, and
theme.