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Introduction to sustainability
- 2. A guide to Sustainability EIBTM November 2014
- 3. Positive Impact Positive Impact exists to provide education and collaboration opportunities to create a sustainable event industry
- 4. Objectives Clarity on Sustainability Understand the importance of sustainability Know what you can do
- 5. Positive Impact https://www.dropbox.com/s/rxz529558xcfkho/Positive%20Impact %20Complete.mov?dl=0
- 6. Sustainability An enduring, balanced approach to economic activity, environmental responsibility and social progress’ - British Standards Institute
- 7. Social Impacts Workforce Local Community Suppliers Stakeholders
- 8. Environmental Impact Waste Energy Travel Food
- 9. Economic Impacts Making sure your business/event is economically viable
- 10. Why is Sustainability Important ? Sustainability makes good business sense
- 11. 1. Sustainability will save you money Monitor Measure Budget Reduce!
- 12. 2. Sustainability will attract new business Good for your brand Good for potential and existing employees
- 13. 3. Limited environmental resources Protect our natural and cultural heritage
- 14. 4. Your customers care Good for building customer relationships Showing the customers that you care
- 15. 5. Protect your brand! Sustainability may be optional but you should see it as mandatory
- 16. The Future is Sustainability
- 17. Your Action Plan Plan to take action....any action Make the most of available education Share best practices on www.shareapositiveimpact.com
- 18. What we have created for you Education Package Discount Code: EIBTM2014 10% off all orders
- 19. Thank you info@positive-impact-events.com @pievents #shareapositiveimpact www.positiveimpactevents.com
Editor's Notes
- Social impact By engaging your team in sustainability initiatives and training and making sure their social wellbeing is part of your sustainability strategy, you will be rewarded with happy staff which means less staff turnover which in turn means less time and money spend on training of new staff. Social- Workforce- engaged staff, involving local community. Working with suppliers and stakeholders.
- Environmental-Impact on the environment, some include are waste, energy, travel and food.
- Economic – just as important- important that you make money so you can continue to do the good work.
- Why is sustainability important? sustainability makes good business sense. It’s hard to imagine a business that doesn’t integrate sustainability in some kind of way. a business that thinks about its future, pays attention to the amount of money it was spending on materials, builds relationships with its customers and squandered the precious resources it needed to create its product. why are some businesses still needing to be convinced about the importance of sustainability. We’ve chosen the five most commonly stated reasons for the importance of sustainability
- 1. Sustainability is important because it will save you money When you start thinking about sustainability, one of your first considerations will be understanding your negative impacts. To do this you will have to start to measure, which means you will monitor and reduce. This reduction will save you money because you will no longer be spending on unrequired resources. It is not realistic to think you will measure everything, but look at your impacts and train your team to understand the importance. E.g. One of our clients implanted recycling initiative didn’t train staff – money saved goes towards Christmas do.
- 2. Sustainability is important because it will attract key talent to your business Good for brand- risk not to implement sustainability. Sustainability in many cases can help with employee satisfaction- a company that has sustainability initiatives integrated into its core practices is likely to be an organisation that looks after its staff. Staff care about sustainability Over the last four years there have been a number of pieces of research on what new university graduates value about their job roles. This research clearly shows that talented young professionals are interested in business values to the extent that it represents financial worth for them. When given the choice between a job role at a company which did not clearly communicate and actively bring to life sustainability values and a job role at a company which did, but had a lower salary, the majority of graduates choose the second option. This means putting sustainability in action across your business and communicating it to existing and potential staff will increase the level of attractiveness of vacant job roles with your company.
- 3. Sustainability is important because we have limited environmental resources This is obvious. Our climate is changing and there is scientific evidence that this is being caused by our behaviour. Unfortunately the business world does not have a culture which facilitates the consideration of the future of our natural environment. In order to keep up with the demand for resources we would need 5 planets to sustain the amount of recourses we currently use. We only have one planet so change is needed.
- 4. Sustainability is important because your customers care about making a difference Your customers are the reason your business exists and increasingly customers are using their spending power to make a difference. Businesses spend significant time and budget trying to build relationships with their customers. Arguably there is no greater way to build a strong and positive relationship with your customers than showing them that you have their best interests at heart. Sustainability is a way of demonstrating that you not only care about your customers but you also care about the world we live in- you then create an opportunity to build a relationship with a client. If you are implementing a sustainability strategy you will be considering your impact on the planet, communities (including the ones your customers live in) and your finances. Your social, economic and environmental impacts will all affect your customers’ future. If you can offer your customers the chance to make a positive impact on their future they will make the most of this opportunity and build a relationship with you.
- 5. Sustainability is important because you have a brand to protect. It is obvious that over the next five years sustainability is only going to increase in importance. The conversation is going to move from “Why is sustainability important?” to “What are you doing about sustainability?” and then to “How are you improving your levels of sustainability?” Customers, clients, your staff and even your suppliers are going to change their relationship with you based on your sustainability credentials. As our global resources start to be significantly affected we may see regulations being out in place and sustainability will change from an optional to a mandatory activity.