Mobile apps are increasingly being used for e-commerce as they provide customers with convenience, ease of use, and access to product and service information from any location. The main benefits of mobile apps for customers include being able to order products and services anywhere in the world without having to visit stores, as well as receiving continuously updated information. Businesses are also seeing benefits such as increased customer loyalty, improved marketing programs, and the ability to gain insights from customer data and analytics.

1. ACCEPTANCE IN SHAPING E-CUSTOMER
SERVICE
Mobile app acceptance contributes to a positive customer experience while purchasing products and
services from online retailers.
Mobile apps are associated with benefits, such as convenience, ease of use, and the ability to access
various products and services.
The main features associated with mobile app acceptance technology include providing detailed and
continuously updated information concerning the products and services offered through e-commerce
platforms
From the consumer’s perspective, mobile app acceptance improves their experience while ordering and
paying for products and services offered on online retailing platforms
The introduction of mobile applications makes the traditional shopping stores less congested and
attractive, thus influencing the customers to adopt a positive behavior towards shopping in such entities.
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2. FACTORS CONTRIBUTING TO INCREASED
MOBILE APP ACCEPTANCE IN E-COMMERCE
• The convenience associated with the mobile app is one of the primary factors
• enable customers to order e-commerce services from any country worldwide as
frequently as they desire without making many unnecessary trips to service firms.
• mobile apps are increasingly used by customers because of the perceived ease of use
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3. 7 REASONS WHY BUSINESSES NEED MOBILE
APPS
• 1. CUSTOMER LOYALTY
• 2. MARKETING PROGRAMS
• 3.CONVENIENT ONLINE SHOPPING
• 4.ENABLES AN OMNICHANNEL APPROACH
• 5. CUSTOMER RELATIONSHIP MONITORING
• 6. BRAND AWARENESS
• 7. DATA MINING
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4. DATA-BACKED PERFORMANCE MEASUREMENT AND
EMPLOYEE ANALYTICS
• Measuring everything and collecting data from everywhere is the new motto of
modern business. Data is the new currency that guides decision-making and enables
actionable insights.
• Most data analysis focuses on customers and what they want, buy, need, prefer, and
do, but organizations now realize it’s critical to use data internally to measure
employee performance.
• Employee analytics and workplace data are essential instruments that help
organizations create an employee experience people want to be a part of.
• Employee analytics can include valuable workforce metrics, such as employee
attrition, benefits, and engagement statistics. And, each of these data points weaves
the story that reveals the employee experience at your organization.
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5. • According to Gartner, employee analytics involves an “advanced
set of data analysis tools and metrics for comprehensive workforce
performance measurement and improvement.”
• Examples of measuring workplace analytics include:
O total collaboration hours
O engagement with company communications
O participation in employee pulse surveys
ORGANIZATIONS TYPICALLY USE EMPLOYEE ANALYTICS DATA FOR TWO SPECIFIC
PURPOSES:
1. REVIEWING CURRENT WORKPLACE PRACTICES
2. INFLUENCING FUTURE ACTIVITIES
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6. • There are several critical benefits to measuring the
employee experience
1. Decreasing employee turnover rates
2. Equipping managers to make better decisions
3. Positively impacting business performance.
4. Improving hiring and recruiting practices
5. Creating an authentic company culture that attracts new talent
6. Increasing employee engagement
7. Generating next-level employee loyalty, motivation, and work ethic
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7. HOW DATA ANALYTICS CAN EMPOWER ORGANIZATIONS
• 1. EVALUATE AND MEASURE EMPLOYEE PERFORMANCE.
• 2. IDENTIFY EMPLOYEE TRENDS AND OTHER FACTORS THAT IMPACT THEIR WORK.
• 3. ESTABLISH EMPLOYEE BENCHMARKS.
• 4. INCREASE EMPLOYEE RETENTION AND ENGAGEMENT
• 5. UNDERSTAND TASK DURATION AND WORKFLOW GAPS
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8. IMPROVING DEMAND RESPONSIVENESS
• Responsiveness is the ability of a system or process to complete tasks within a
given time frame.
• E.G. How quick can a business respond to customer demands?
• If customers are made to wait, they are turned into inventory, potentially
resulting in a unpleasant customer experience.
• Any customer waiting time is also an indicator of a mismatch between supply
and demand.
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9. 7 WAYS TO IMPROVE CUSTOMER RESPONSIVENESS AND CREATE A BETTER CUSTOMER
EXPERIENCE
• 1. UNDERSTAND YOUR CUSTOMERS
• 2. LEVERAGE THE POWER OF TECHNOLOGY
• 3. PROVIDE CONSISTENT SUPPORT EXPERIENCE
• 4. PROVIDE RESOURCES FOR SELF-SUPPORT
• 5. TRAIN YOUR EMPLOYEES
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10. FIVE WAYS TO DEVELOP A MORE RESPONSIVE,
PROACTIVE SUPPLY CHAIN.
• 1. EMBRACE FLEXIBLE CONTRACTING
• 2. EMPLOY RANGE FORECASTING
• 3. MULTI-SOURCING
• 4. EVALUATE COMPANY CULTURE
• 5. INVEST IN TECHNOLOGY THAT ENABLES A RESPONSIVE SUPPLY CHAIN
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11. ADVANCED PLANNING AND SCHEDULING (APS)
• APS, advanced planning and scheduling, is a scheduling and planning tool
that helps manufacturers create and maintain realistic schedules that take into
account limited resources and internal constraints.
• Advanced planning and scheduling (APS, also known as advanced
manufacturing) refers to a manufacturing management process by which raw
materials and production capacity are optimally allocated to meet demand.
• APS helps users reduce production setup times, manage their resources, and
provide realistic due dates to customers.
• The APS tool uses a configurable graphical planner that enables users to plan
faster and more efficiently, with views including work orders, resources,
utilization and materials.
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12. • The interactive graphical planner provides a more flexible scheduling ability with
drag and drop features that allow users to easily move orders to new work
centers.
• Advanced Planning and Scheduling (APS) is a digital solution that helps
manufacturers to manage production planning and shop floor scheduling.
• The two primary components of Advanced Planning and Scheduling (APS) –
strategic planning and detailed scheduling – help manufacturers anticipate
manufacturing resource needs; orchestrate efficient use of material, people and
machines; and deliver valuable customer service and higher profitability.
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13. APS operates on three distinct horizons:
1. Strategic horizon: APS seeks the best compromise between demand and
supply constraints in order to optimize costs, margins and service levels.
2. Tactical horizon: APS optimizes the workload on a workshop or project scale,
scheduling supplies, machine resources and workforce needed.
3. Operational horizon: APS provides a holistic view of how production activities
are ordered. It integrates workflow links and dependencies between tasks,
identifies bottlenecks and optimizes the scheduling of production orders in real
time.
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