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Unlocking global e-commerce opportunity 
Ganna Yevtushenko 
Head of Business Development, Central & Eastern Europe
Technology should make things 
simpler, faster and better 
connected – providing more 
choices and opportunities. 
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 
2
$105 B 
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 
3 
Cross-border e-commerce 2013
$307 B 
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 
4 
Cross-border e-commerce 2018
Value of cross-border e-commerce will increase to $307 
bln USD by 2018 
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 
5 
2013 
2018 
Cross-border e-commerce $105B $307B 
Number of cross-border shoppers 94M 130M 
% of cross-border shopping on mobile 
devices 45% 55% 
Source: Modern Spice Routes, PayPal and Nielsen, July 2013
45% growth in cross-border e-commerce in Poland in 2014 
Based on PayPal data, H1 2014 vs H1 2013 
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 
6 
48% 45% 
36% 
30% 
21% 
Czech 
Republic 
Poland Romania Greece Hungary
What are your consumers buying abroad? 
Fashion & Accessories is the most popular category 
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 
7 
Source: Modern Spice Routes, PayPal and Nielsen, July 2013 
Fashion & 
Accessories Health & 
Beauty Personal 
electronics 
Computers 
and parts 
Home 
electronics 
Jewelry 
$12.5B $7.6B $6.0B $5.8B $5.4B $5.4B
Global shoppers still favor U.S. retailers 
Top destinations for cross-border shoppers 
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 
8 
Source: Percentage of cross-border shoppers across 6 surveyed markets purchased from 
these markets in the past 12 months, Modern Spice Routes, PayPal and Nielsen, July 2013 
45% 
U.S. 
37% 
U.K. 
26% 
CN 
25% 
HK 
16% 
AU 
18% 
CA 
14% 
DE
Choice and Price are drivers of cross border… 
Logistics and Security are the main barriers 
Top drivers 
for cross border purchase 
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 
9 
Top drivers 
for cross border purchase 
Top barriers 
for cross border purchase 
Up to 70% 
Choice 
Up to 65% 
Price 
Up to 13% 
Currency 
40% 
Return costs & easiness 
34% 
Shipping & non-delivery 
32% 
Incurring extra costs 
30% 
Security/ concerns 
Up to 5% 
Send a gift 
Top barriers 
for cross border purchase 
Source: PayPal Ipsos Study, June 2013 – CEMEA consumers
Even payment 
not yet 
frictionless 
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 
10
PayPal: at a glance 
$180B Value of processed payments (2013) 
9M number of daily processed payments 
157M active customers (Q3 2014) 
203 countries and 26 currencies 
25% of processed transactions is cross-border 
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 
Source: eBay investor relations 11
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 
12
Buyer Protection 
If: 
1. Your goods have not arrived 
2. Order arrived not as described 
3. You are charged incorrectly 
PayPal guarantees your purchase and 
returns you the cost of purchase 
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
Seller Protection 
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 
14 
If: 
• You accepted payment with PayPal 
• You sold physical goods 
• You have proof of shipping / delivery 
• Shipping address matches customer address 
PayPal guarantees your sale and protects claims
How important are free returns to your customers?! 
Polish buyers would shop more online! 
If cost of returns was free! 83%! 
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 
Source: Zwyczaje związane z zakupami online i oczekiwania wobec sklepów internetowych, Wrzesień 2014$
How important are free returns for online shops?! 
58% to 357% $ 
Potential growth in sales of online stores that start offering free returns! 
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 
Source: Badanie ShopRunner/Harris Interactive, przeprowadzone w 2013 roku na próbie 2800 kosnumentów online.$
NEWS: PayPal refunds your return costs 
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 
17
Ready to unlock the cross-border 
opportunity? 
© 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 
18
Ganna Yevtushenko 
gyevtushenko@paypal.com

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I Kongres eHandlu: Ganna Yevtushenko - "Przyszłość e-commerce na wyciągnięcie ręki."

  • 1. Unlocking global e-commerce opportunity Ganna Yevtushenko Head of Business Development, Central & Eastern Europe
  • 2. Technology should make things simpler, faster and better connected – providing more choices and opportunities. © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 2
  • 3. $105 B © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 3 Cross-border e-commerce 2013
  • 4. $307 B © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 4 Cross-border e-commerce 2018
  • 5. Value of cross-border e-commerce will increase to $307 bln USD by 2018 © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 5 2013 2018 Cross-border e-commerce $105B $307B Number of cross-border shoppers 94M 130M % of cross-border shopping on mobile devices 45% 55% Source: Modern Spice Routes, PayPal and Nielsen, July 2013
  • 6. 45% growth in cross-border e-commerce in Poland in 2014 Based on PayPal data, H1 2014 vs H1 2013 © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 6 48% 45% 36% 30% 21% Czech Republic Poland Romania Greece Hungary
  • 7. What are your consumers buying abroad? Fashion & Accessories is the most popular category © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 7 Source: Modern Spice Routes, PayPal and Nielsen, July 2013 Fashion & Accessories Health & Beauty Personal electronics Computers and parts Home electronics Jewelry $12.5B $7.6B $6.0B $5.8B $5.4B $5.4B
  • 8. Global shoppers still favor U.S. retailers Top destinations for cross-border shoppers © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 8 Source: Percentage of cross-border shoppers across 6 surveyed markets purchased from these markets in the past 12 months, Modern Spice Routes, PayPal and Nielsen, July 2013 45% U.S. 37% U.K. 26% CN 25% HK 16% AU 18% CA 14% DE
  • 9. Choice and Price are drivers of cross border… Logistics and Security are the main barriers Top drivers for cross border purchase © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 9 Top drivers for cross border purchase Top barriers for cross border purchase Up to 70% Choice Up to 65% Price Up to 13% Currency 40% Return costs & easiness 34% Shipping & non-delivery 32% Incurring extra costs 30% Security/ concerns Up to 5% Send a gift Top barriers for cross border purchase Source: PayPal Ipsos Study, June 2013 – CEMEA consumers
  • 10. Even payment not yet frictionless © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 10
  • 11. PayPal: at a glance $180B Value of processed payments (2013) 9M number of daily processed payments 157M active customers (Q3 2014) 203 countries and 26 currencies 25% of processed transactions is cross-border © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. Source: eBay investor relations 11
  • 12. © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 12
  • 13. Buyer Protection If: 1. Your goods have not arrived 2. Order arrived not as described 3. You are charged incorrectly PayPal guarantees your purchase and returns you the cost of purchase © 2014 PayPal Inc. All rights reserved. Confidential and proprietary.
  • 14. Seller Protection © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 14 If: • You accepted payment with PayPal • You sold physical goods • You have proof of shipping / delivery • Shipping address matches customer address PayPal guarantees your sale and protects claims
  • 15. How important are free returns to your customers?! Polish buyers would shop more online! If cost of returns was free! 83%! © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. Source: Zwyczaje związane z zakupami online i oczekiwania wobec sklepów internetowych, Wrzesień 2014$
  • 16. How important are free returns for online shops?! 58% to 357% $ Potential growth in sales of online stores that start offering free returns! © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. Source: Badanie ShopRunner/Harris Interactive, przeprowadzone w 2013 roku na próbie 2800 kosnumentów online.$
  • 17. NEWS: PayPal refunds your return costs © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 17
  • 18. Ready to unlock the cross-border opportunity? © 2014 PayPal Inc. All rights reserved. Confidential and proprietary. 18