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Job Responsibilities & Qualifications for Brad Singleton

Regional Account                  Previous Experience                         Execution & Results
Executive
Commitment:                           We battled hurdle of getting ER         Gained ER stocking and
• Persistent despite obstacles         physicians to use our product prior         sales increased and
and takes responsibilities for         to PCI.                                     contributed to President’s
outcomes; demonstrates             During launch of new therapies I               Club award.
dependability–availability at          have worked with a challenging          I developed this customer
all times; sense of urgency            customer with a 20 year “history”.          as speakers for peer-peer
about getting results; takes       I have worked with customers to                educations of case studies.
care of the details.                   solve objections when working in        I have converted several
                                       the field.                                  customers into KOL’s.
Strategic Planner:                Task: My responsibility and goal was        Action: Worked with marketing
• Proactively prepares for        to articulate a strategic approach to       and field sales on launch of 5
emerging client needs; uses       both internal and external clients on the   strategic plans and presented at
goals as a guide to create        value of creating pathways approach to      3 regional meetings.
action plans; determines          diagnostics and disease management          Results: Launched all materials
project urgency effectively;      (with a clear EMR message). Trained         on time and had 1st implants of
effective time manager.           sales teams and peers on strategic          each launched product within
                                  selling.                                    1st week.
Integrity                          8 years as a Marine Officer where          Awarded Navy
• Ethical business conduct             integrity is the cornerstone of your        Commendation Medal.
100% of time; exhibits                 approach to life.                       100% success in
honesty in dealing with            I was responsible for training a               maintaining BCS standards
situations and others; gives           sales team on business conduct              on a sales team for 5 years.
proper credit to others;               standards.                              I have several client
reputation of high credibility.    During my 20 years of promoting                endorsements available.
                                       products I have established a solid
                                       network of customer relationships.
Positive Attitude:                Task: Based upon my territories rapid       Action: I worked with marketing
• Displays enthusiasm and         growth I took point responsibility for      to develop a round -table
passion in business               collecting and sharing best practices       discussion forum for reviewing
approach; embraces team           on peer-peer selling on the safety and      data on IIb-IIIa’s.
spirit; takes initiative and is   efficacy of our new product. I also took    Result: This effort contributed
inclusive of others and           responsibility for creating an effective    to my being recognized as the
disparate ideas; motivated        strategy to share with my peers.            first $1M territory and based
when faced with a challenge;                                                  upon my success I was asked
displays confidence and self–                                                 to present at all new hire sales
assurance.                                                                    training.
Results Oriented:                  Selected for promotion 5 times in          Awarded President’s Club 5
Consistently exceeds goals;           my career due consistent                      times in my career and in 3
persistently pushes self and          achievement of goals.                         different regions of the US.
others to perform at the top;      Exceeded sales goal for 8                  Coached peers in the field
uses goals to guide actions.          consecutive quarters for a newly              on Strategy selling.
                                      launched product.                        Selected to present at
                                   Participate in Franklin Covey                   regional meetings and new
                                      programs regularly to sharpen my              hire training on creating
                                      results focus                                 business growth.
Flexibility:                      Task: During the launch of a new            Action: I worked with marketing
• Remains open–minded and         diagnostic feature it was my                and customers to develop a
proactive when performing         responsibility to determine the             comprehensive peer to peer
tasks; internalizes and reacts    effectiveness of sales approaches.          selling approach.
effectively to new information;   We determined that unit sales were flat     Result: Based the success of
able to change focus and          in some of our 1st round target             the program we developed it
adapts to varying client          accounts.                                   was duplicated in other areas



                                                                                                     1
Job Responsibilities & Qualifications for Brad Singleton

needs.                                                                        and part of new hire training.
Communication:                    Selected by each sales                      Established reputation
• Effective listener; clearly        organization I have worked with to          among my peers as a sales
presents information through         be a member of quarterly sales              coach. See LinkedIn
the written or spoken word           communications panels.                      recommendations.
well; interprets complex            I have been selected to develop or        Coached and led two
information well.                    assist in delivering sales training at      different sales teams to
Influence:                           each sales organization I have              President’s Club wins.
• Able to convince others in         been associated with.                     Participated in two listening
both positive and negative          I spent 6 years communicating               skills development
circumstances.                       missions and goals to sales                 programs in past 3 years.
• Responds to objections well        professionals during growth and           Selected from 12 TSDs to
and expresses opinions with          challenging times of change.                present to newly hired
tact; takes initiative; closes      I have coached peers or direct              TSRs on competitive
the deal.                            reports on sales techniques for             selling.
                                     past 15 years of my career.

Negotiating:                     Task: Selected by RVP to lead effort to      Action: Partnered with key
• Earns trust while working      highlight an established diagnostic tool     internal and external clients to
with a client. Uses effective    with a comprehensive message on              develop a message with a clear
strategies when bargaining       clinical, economic and outcomes              value proposition.
and identifies hidden            superior to competition. This effort         Results: Developed and
agendas; creates win–win         included a solid analysis on the impact      executed peer-peer selling
solutions.                       of EMR. Participated in Harvard              approach, which led to
                                 Program on Negotiations.                     increased share.




                                                                                                    2

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RegAcct.T.Diag5.A

  • 1. Job Responsibilities & Qualifications for Brad Singleton Regional Account Previous Experience Execution & Results Executive Commitment:  We battled hurdle of getting ER  Gained ER stocking and • Persistent despite obstacles physicians to use our product prior sales increased and and takes responsibilities for to PCI. contributed to President’s outcomes; demonstrates  During launch of new therapies I Club award. dependability–availability at have worked with a challenging  I developed this customer all times; sense of urgency customer with a 20 year “history”. as speakers for peer-peer about getting results; takes  I have worked with customers to educations of case studies. care of the details. solve objections when working in  I have converted several the field. customers into KOL’s. Strategic Planner: Task: My responsibility and goal was Action: Worked with marketing • Proactively prepares for to articulate a strategic approach to and field sales on launch of 5 emerging client needs; uses both internal and external clients on the strategic plans and presented at goals as a guide to create value of creating pathways approach to 3 regional meetings. action plans; determines diagnostics and disease management Results: Launched all materials project urgency effectively; (with a clear EMR message). Trained on time and had 1st implants of effective time manager. sales teams and peers on strategic each launched product within selling. 1st week. Integrity  8 years as a Marine Officer where  Awarded Navy • Ethical business conduct integrity is the cornerstone of your Commendation Medal. 100% of time; exhibits approach to life.  100% success in honesty in dealing with  I was responsible for training a maintaining BCS standards situations and others; gives sales team on business conduct on a sales team for 5 years. proper credit to others; standards.  I have several client reputation of high credibility.  During my 20 years of promoting endorsements available. products I have established a solid network of customer relationships. Positive Attitude: Task: Based upon my territories rapid Action: I worked with marketing • Displays enthusiasm and growth I took point responsibility for to develop a round -table passion in business collecting and sharing best practices discussion forum for reviewing approach; embraces team on peer-peer selling on the safety and data on IIb-IIIa’s. spirit; takes initiative and is efficacy of our new product. I also took Result: This effort contributed inclusive of others and responsibility for creating an effective to my being recognized as the disparate ideas; motivated strategy to share with my peers. first $1M territory and based when faced with a challenge; upon my success I was asked displays confidence and self– to present at all new hire sales assurance. training. Results Oriented:  Selected for promotion 5 times in  Awarded President’s Club 5 Consistently exceeds goals; my career due consistent times in my career and in 3 persistently pushes self and achievement of goals. different regions of the US. others to perform at the top;  Exceeded sales goal for 8  Coached peers in the field uses goals to guide actions. consecutive quarters for a newly on Strategy selling. launched product.  Selected to present at  Participate in Franklin Covey regional meetings and new programs regularly to sharpen my hire training on creating results focus business growth. Flexibility: Task: During the launch of a new Action: I worked with marketing • Remains open–minded and diagnostic feature it was my and customers to develop a proactive when performing responsibility to determine the comprehensive peer to peer tasks; internalizes and reacts effectiveness of sales approaches. selling approach. effectively to new information; We determined that unit sales were flat Result: Based the success of able to change focus and in some of our 1st round target the program we developed it adapts to varying client accounts. was duplicated in other areas 1
  • 2. Job Responsibilities & Qualifications for Brad Singleton needs. and part of new hire training. Communication:  Selected by each sales  Established reputation • Effective listener; clearly organization I have worked with to among my peers as a sales presents information through be a member of quarterly sales coach. See LinkedIn the written or spoken word communications panels. recommendations. well; interprets complex  I have been selected to develop or  Coached and led two information well. assist in delivering sales training at different sales teams to Influence: each sales organization I have President’s Club wins. • Able to convince others in been associated with.  Participated in two listening both positive and negative  I spent 6 years communicating skills development circumstances. missions and goals to sales programs in past 3 years. • Responds to objections well professionals during growth and  Selected from 12 TSDs to and expresses opinions with challenging times of change. present to newly hired tact; takes initiative; closes  I have coached peers or direct TSRs on competitive the deal. reports on sales techniques for selling. past 15 years of my career. Negotiating: Task: Selected by RVP to lead effort to Action: Partnered with key • Earns trust while working highlight an established diagnostic tool internal and external clients to with a client. Uses effective with a comprehensive message on develop a message with a clear strategies when bargaining clinical, economic and outcomes value proposition. and identifies hidden superior to competition. This effort Results: Developed and agendas; creates win–win included a solid analysis on the impact executed peer-peer selling solutions. of EMR. Participated in Harvard approach, which led to Program on Negotiations. increased share. 2