7. Coaching is a method of directing, instructing and training a person or a group, with the aim to achieve some goal or develop specific skills.
8. Coaching is when you help people: > Learn a new job or skill > Explain procedures, standards, strategies and the rules of the game > Help them adjust to changes > Enhance their careers
9. Old view… We are empty vessels into which everything has to be poured. New model… We are seeds, which contain within it all the potential to be magnificent trees.
11. Coaching is not therapy, counselling or psychological treatment.
12. Difference between Coaching and therapy… Therapy focuses on feelings and experiences related to past events. Coaching is oriented towards goal setting and motivation.
13. Coaching is unlocking a person’s potential to maximize his own performance.