The presentation aims to highlight the challenges posed by large scale and near real-time data processing problems. In past, such problems were solved using conventional technologies, primarily a database and JMS queue. However these solutions had their limits and presented serious problems in terms of scale and redundancy. The new breed of products - a la Cassandra & Kafka, being innately distributed in their design, aim to tackle such challenges in a very elegant manner. The presentation will showcase some of the use cases of this genre from the industry and describe the solutions which have been increasing in their sophistication.