Pitch Deck TemplateEach pitch deck should include one slide per item: 1. Cover Page 2. Elevator Pitch 3. The Problem 4. Your Solution 5. Market Size 6. Business Model 7. Proprietary Tech/Expertise 8. Competition 9. Marketing Plan10. Team / Hires11. Money / Milestones
Pitch Deck TemplateCover Page ● Include team members names, email addresses, age, citizenship.1. Elevator Pitch ● Describe in 1-2 sentences the unique value proposition of your product/service. ● Use the format: (“My company, _(insert name of company)_, is developing _(a defined offering)_ to help _(a defined audience)_ _(solve a problem)_ with _(your unique solution)_”).2. The Problem ● Describe the problem you are trying to solve with your product/service. ● Describe who has it, and what data you have to back up your claim (stats, research, links)3. Your Solution ● What is unique and different about your solution. ● How does it solve a customer problem. ● Include a demo of your solution (video or screenshots).
Pitch Deck Template4. Market Size ● Define your market. ● Include estimates for your market size (number of customers, amount of money)5. Business Model ● Describe top 1-3 revenue sources. ● Prioritize by Size, Growth, and/or Potential ● Cite current market activity / customer behavior as proof ● Show How You Get to Break-even (or Profitable)6. Proprietary Tech/Expertise ● Describe your unfair competitive advantage. Such as a big market lead, an experienced team, an “exclusive” partnership, great early sales/customer numbers.7. Competition ● List all top competitors ● Describe how you’re better, or at least different from them
Pitch Deck Template8. Marketing Plan ● Describe how you will get customers and distribute your product. Describe your top 3 marketing channels and your timeline for going to market.9. Team / Hires ● Describe the key people on the team. Identify if anyone has deep technical knowledge, entrepreneurship experience, sales/marketing background ● Identify any key hires you need but dont yet have, and if you have any candidates lined up.
Pitch Deck Template10. Money / Milestones ● Identify How Much Capital You Need ● Show 3 Budgets: Small, Medium, Large ● What Will you Do with the Capital? ● E.g. Key Hires (Build Product) ● Marketing & Sales (Drive Revenue) ● Map Out Achievable Milestones ● Show what will get you to next milestone (product, customers, hires) ● Show how the capital you have is more than adequate ● Show how your business value will increase in value when milestone is achieved ● functional product ● initial customers / revenue ● break-even or profitable