2. What is the big picture?
Outline how the customer address the issue today
Describe the pain of the customer
Problem
3. Solution
What is the solution?
What is the product? Is it software/hardware?
How does it work?
- Key activities and
- how they connect to problem slide
Key benefits for the user?
4. Market Size
Serviceable Available Market (SAM)
% of SAM that can be realistically achieved
Total Addressable Market (TAM)
Identify your customer and your market.
Serviceable Obtainable Market (SoM)
Total portion of the market for a product or service that a firm can reach
Total demand for a product or service that is calculated in annual revenue
5. Current players (competitors)
Who are your direct and indirect competitors.
What is their market share?
Is there an industry leader(s)?
9. Team
- Founder(s) + Key team members
" Degree from major universities
" Number of years being active in the industry
" Previous experience in notable companies/startups
" Previous failed startups
10. Ask
Financial
- Amount $xxx
- For how long (12-18 months)
- % of company (15-20%)
- Key performance Indicators to hit
with this round
Non-Financial
- Industry expertise
- Hiring
- New country expansion
- New sales channels