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Crafting Your 10-Minute Pitch


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It is critical to have a compelling pitch. Pitching means capturing your audience by telling a great story, knowing your material and having a simple ask at the end of your pitch. You might be asking for funding, a sale, or just simply, a follow up meeting. The DEC has created a 3-week pitch program that helps refine and practice your pitch - both your elevator pitch and a 10-minute pitch. The Pitch Practice Winter program is sponsored by Microsoft Bizspark.

Published in: Business, Economy & Finance
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Crafting Your 10-Minute Pitch

  1. 1. THE 10-MINUTE PITCH W E E K 2 : P I T C H P R O G R A M P R E S E N T E D S P O N S O R E D B Y B Y
  2. 2. Pitch Deck Stand on their own. Pitch deck = business plan. 2 pitch decks (one for circulating, one for in-person)
  3. 3. The 10 Page Slide Deck 1 Elevator Pitch 6 Marketing 2 Problem 7 Competition 3 Solution 8 Team 4 Business Model 9 Money/Milestones 5 Underlying Magic 10 Summary
  4. 4. 1. Elevator Pitch Introduce yourself. KISS.
  5. 5. 2. Problem What is the problem in the market you are addressing. Take it down to the customer level. Include stats or data. Is it a Painkiller or a vitamin.
  6. 6. 3. Solution Explain how your product or service solves the problem you’ve already stated. Discuss the status of your product and any customer engagement to date.
  7. 7. 4. Business Model Describe how you will monetize your solution Include who buys, how much they pay, and how often they pay (recurring, upsells, etc.)
  8. 8. 5. Underlying Magic Describe what process or intellectual property make your solution work. Use charts or graphics to display the inner workings. Be careful not to disclose anything proprietary that has not been protected.
  9. 9. 6. Marketing Discuss your core sales strategy and go to market plans. Describe the ecosystem of your market/industry by showing buyers, sellers, producers, distributors, decision makers, etc. and carefully explain how you fit. Describe sales cycle for your solution.
  10. 10. 7. Competition Build a competitive matrix with 3-5 key competitors in the market or close to entering. Compare your solution to theirs with 3-5 key differentiators/features. Use numbers and value rather than subjective descriptors (i.e. don’t use smiley faces, colors, etc.)
  11. 11. 8. Team Show 3-5 key team members. Include specific, relevant information to this company/ industry or the role. Include experience with startups in the past. Include relevant advisors/board members if team is small.
  12. 12. 9. Money/Milestones Create a chart/timeline that showcases historical and projected cash investment and milestones. Show what you have achieved and what you are going to achieve. Be development and customer focused in your milestones.
  13. 13. 10. Summary Summarize your elevator pitch. Summarize your key value proposition points. Reiterate milestones achieved and next in line. Ask for the money you need next.
  14. 14. Backup Slides 1 Financial Projections 2 Technical summary 3 Video/Demo Screenshots 4 Market Analysis 5 Use of Funds 6 Investor ROI/IRR Calculations
  15. 15. 10 tips for your 10 minute pitch 1 It is necessary to prepare. 2 Present in a meaningful way. Ad-lib. 3 Change voice volume. 4 Adapt to your audience. 5 Focus on visuals.
  16. 16. 10 tips for your 10 minute pitch 1 Make interesting slides. 2 Make the font bigger. 3 Anticipate questions. 4 Demo. 5 Listen to feedback.