The document discusses various visual effects used in video and image editing software to achieve specific artistic goals. It describes using a black and white effect in Windows Vegas to illustrate an underperforming character. It also discusses using camera flashes in Photoshop backgrounds to make a character seem famous, applying a sepia tone effect to make boxing shots appear old, and creating a flashing screen effect in clips by applying a brighter effect to clip sectors. Other effects mentioned include adding an outer glow to create silhouettes, applying grain to make images seem old, and using a thin white glow on images to make them stand out on a black background.

2. The black and white effect
We wanted to create the feeling that the character, at the start, was failing and
underperforming. After studying many other similar texts, we decided to use a black and
white effect to illustrate this.
We used Windows Vegas in our editing stage of our video, this also allowed us to get the
desired effect we wanted on our clips. We played around with the effects available and
made slight adjustments to the contrast, brightness, and contrast centre
We wanted a very specific effect for our
video, so once we found the
commination we wanted, we made a
note of it and applied the same effect to
each of the shots we wanted to use.

4. The camera flash effect
When designing my digi-pack, I wanted the character on the front cover to stand out and
appear famous and powerful. Therefore I decided to have camera flashes in the
background to make it seem like the character is a famous boxer.
In order to achieve this effect I used Photoshop. This allowed me to use the drag/smudge
tool which allowed me to create the flash as well as blend it into the black background.
The smudge tool has options which allow me to
change the thickness of the brush. This meant I
could create a unique style for each of the flashes
as well as putting much more detail in certain parts
of it.

6. Sepia effect
On my inside cover, I wanted a sequence of boxing shots in order and simonised; like a
flipbook. However I still wanted to have the ‘Rocky’ like effect to the shots. After playing
around with many different effects on Photoshop, I decided a sepia type effect will make the
picture appear old and worn.
However, there wasn’t a specific set ‘sepia’ effect, so I had to create the effect my self. I did
this by adjusting the pictures and making them all slightly more yellow. I then added more
saturation to the picture.
I applied the same process to each of the pictures so they all linked up.

8. The flash effect
for the last scene of our video, we wanted to create a screen flash on the beat of the
song. In order to this, we first of all played the part of the song we wanted to apply the
effect to. As the song was playing we applied a maker on the beat of the song, this was
done by pressing the ‘M’ button on the beat.
We then split the clip into
sectors by clicking on each
of the the markers and
pressing ‘S’.
We then applied a ‘much
brighter’ effect to each of
the sectors at the start of
the clips. This made the
clips flash momentarily at
the start of the clip, on the
beat.

10. The glow effect
For my front cover of my digi-pack, I wanted to create more of a silhouette effect on the
character. To do this I applied a outer glow to each of the camera flashes. This also made the
camera flashes look more like camera flashes.
I also applied the same effect to the character. However, the outer glow effect has many
variations and alterations which I played around with. I wanted a very subtle glow effect in
order to created to look I wanted.
After I played around with the effects, I
managed to get the effect I wanted. I
then applied the same effect to the
flashes which I wanted to apply them
too.

12. The grain effect
My advert is in the style of an old boxing poster. For this reason the pictures of the two
boxers had to look old, like the paper of the poster.
I went through all the picture filter effects to see which one worked the best. I finally
decided upon the ‘grain’ effect. However, I had to play around with intensity and
contrast of this effect in order to get the perfect effect.
I then made note of the figures and applied it to
the other picture.

14. white glow effect
For my inside cover, I wanted the images to stand out on the black background.
To do this, I decided to use a thin white glow to each of the pictures.
I played around with the spread, capacity,
range and size until I got the desired effect.
After I got it, I made not of the figures and
applied it to each of the pictures.

15. 1
2
4
5
3
9
8
6
7

16. 1. I used YouTube in my mainly in my planning stage. I researched and viewed music videos
of the same genre as well as a variety in order to get an idea of typical conventions. I also
used YouTube to upload any videos which I made, such as my main video and analysis
videos.
2. I used Windows Sony Vegas for the construction of my main video. This is a massive
section of the course and I spent a lot of time on it. I also used it for a couple digi-pack
analysis.
3. Photoshop played a massive part in the construction of the digi-pack and advert. This is
also a big sector of the course and I became very skilled in the use of Photoshop by the
end of it.
4. Bubbl.us is a website which allows you to brain storm ideas in an visually easy and
interactive way. i used this when I was deciding which album cover to use, as I had two
drafts.
5. Microsoft word and PowerPoint played a massive role in the analysis and planning sector
of the course. I used it to plan out analysis questions as well as designing questionnaires.
6. I used Wordle in my analysis sector. I used it to visually show which words most frequently
came up in my audience feed back for my main video, digi-pack and advert.
7. Prezi is a great visual and interactive way to hold a slideshow. I used it many times during
my analysis sector of the course.
8. Slide share allowed me to put my PowerPoint into an easy and friendly format. I used this
throughout my course; in the planning and analysis.
9. I also used blogger throughout my whole course to monitor and register every bit of
information I gathered; I used it as a diary for my coursework.

18. During the filming process of the course, we used a HD canon camera to film all our
shots. This camera was easily to use, and had a big enough memory to store all our
shots. Another reason we used this camera was because it was light and hand held,
this worked perfectly as many of our shots were in the gym or out side where the
camera man had to run along side the character.
We also used a tripod on many of our still shots so then the camera was completely
still. Lighting was also a big factor which we had to consider. We used a lighting lamp
regularly during our filming in order to create the correct shot and eliminate dark
patches or shadow. We also used the lamp to create a silhouette effect which worked
very well.