4. Customization for Utility Optimization Scale Economy is producing a bunch of configurations, occasional match made by the provider is increasingly adding to consumers’ frustration, demand for “Utility Optimization” is pushing the provider to land that right to consumers’ hands.
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12. Customization for Expressing Individuality Growing prominence of individuality and being bored with the same pattern everywhere are spurring a new demand: I WANT MY OWN
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17. Customization for Perfect Match There is some place where you are different from all of the others, those generated by casual segmentation are actually doing little help, therefore a demand for “Perfect Match” is surfacing.
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20. Customization for Preciousness There is some moment unable to be reversed afterwards, and there is something you have only one in your life, “To develop your own” is there helping you create a better memory lifelong.
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