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Casual Games; A Strategic Review of the Sector
This document discusses trends in investment in the casual game sector. It notes that venture capital and private equity firms are actively investing in casual games due to the explosive growth of online games and media. Mergers and acquisitions are also fueling consolidation in the sector. The document outlines characteristics that investors look for in companies, such as strong content, monetization through virtual items or advertising, and an ability to support large customer bases. Recent deal and investment data is presented, with over $135 million raised in 2007 for 34 deals in the casual games space.
