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Associations on the Go Tips for Mobile Strategy

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Amy Hissrich
Amy Hissrich

Originally titled 'Associations on the Go' when delivered at the 2010 Great Ideas Conference.

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Associations on the Go Tuesday, March 9, 2010 10:00 a.m.-11:15 a.m. Peter Hutchins, VP Knowledge Initiatives Amy Hissrich, Director, Web Strategies Connecting Great Ideas and Great People www.asaecenter.org
Overview ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mobile: A Concept Change
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Mobile: A Concept Change
Defining the Landscape: Device Adoption ,[object Object],[object Object],Source: iSuppli 2008 and Washington Post
Smart Phones: Which Ones Matter?
[object Object],[object Object],[object Object],[object Object],[object Object],The Mobile Web Source: International Telecommunications Union, Oct 2009
Access
Context in Detail
[object Object],[object Object],[object Object],[object Object],[object Object],Building a Mobile Site—10 Tips
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Building a Mobile Site—10 Tips
Mobile Screen Resolutions
[object Object],[object Object],[object Object],[object Object],Mobile Web Tools
Ready.Mobi
Association Examples ,[object Object]
Examples: ABA Journal Advertising area Link to full site Limited Nav ABA : American Bar Association
Examples: ABA Marketplace dot mobi top level domain TXT integration ABA : American Bus Association
Examples: Conference Hubs Social Media integration and community
[object Object],[object Object],[object Object],[object Object],Mobile Applications
Smart Phones: Which Ones Matter?
Popular Apps
Popular Apps
What are people buying?
Mobile Apps Factors for Consideration ,[object Object],[object Object],[object Object],[object Object]
Mobile Apps Factors for Consideration ,[object Object],[object Object],[object Object],[object Object]
Examples: AHA CPR Application ,[object Object],Video Integration
Examples: My C.A.R. Members Only
Examples: CES Expo App Charged for the app
Off the Shelf Mobile App Builders Stand alone products no coding required Development frameworks require HTML, Ruby but not Objective C! $20/$500 plus possible monthly fees; these are not endorsed by ASAE & The Center Sweb Apps: Has a non profit button set Build and App: Multi-device w/ calendar, etc Kanchoo: Focuses on news/content App Maker: RSS feeds and social media Rhomobile PhoneGap
SMS/Text Messaging ,[object Object],[object Object],[object Object],[object Object],Source: www.punchkickinteractive.com 2008
SMS Subscribers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: http://techcrunchies.com
SMS/Text Messaging-Mobile Giving ,[object Object],[object Object],[object Object],[object Object]
Text Message Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Text Message Examples ,[object Object],[object Object],[object Object],[object Object],Source: Mobile Marketer
Location Based Services ,[object Object],[object Object],[object Object],[object Object]
Location Based Services? ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How Will You Measure Success?
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object]
eReaders
eReaders
eReaders Source: Wattpad Global Ebook Metrics Report http://www.wattpad.com
eReader Satisfaction ,[object Object],[object Object],Source: e-Reader Owners: Attitudes and Usage The NPD Group
Association Journals on Kindle
Getting on Kindle ,[object Object],[object Object]
Resources ,[object Object]

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Associations on the Go Tips for Mobile Strategy

Editor's Notes

  1. Highlighting just top stories with link to full site—echoing back 10 tips Ad
  2. The number of mobile phone subscribers has risen 70% from 159 million to 270 million in these six years http://techcrunchies.com/text-messaging-volumes-in-usa/