The document outlines a workspace management proposition focused on enhancing productivity and organization in home office settings, particularly in light of new EU legislation encouraging flexible working. It introduces the i-spire series, a range of innovative workspace accessories designed for comfort and efficiency, highlighting consumer preferences for product colors and outlining competitive positioning. The marketing strategy includes updates to promotional materials and product availability set for November 2015.

1. Proprietary & Confidential
Wherever…however…whenever….you may be
working…you need to be “WORKING WELL”.
What does “Working Well” mean?
It means working professionally, successfully,
productively, organised and healthily
Our Workspace Management Proposition

2. Proprietary & Confidential
Cleaning Development

3. Proprietary & Confidential
Home Office Solutions: I-Spire Series™
Legislated Trend Increasing
Trend
Need For Comfort
and Organisation at
Home
New EU legislation means
any employees* now have
the right to ask for flexible
working to be considered
By 2020, SME’s believe that
50% of their employees will
work from home /
telecommute**
**Zurich Insuranceeurofound.europa.eu
56.65m Europeans spend the
majority of their working week at
home
1% = €72.5M opportunity
(at SSP price of basic assortment)
Market Observations:

4. Proprietary & Confidential
Home Office Solutions: Spire Series™

5. Proprietary & Confidential
Laptop Lap Desk
Tablet SuctionStand Desk Organiser
Keyboard Wrist
Rocker
Mouse Pad
Wrist Rocker
Tablet Lift Monitor Lift Laptop Lift
Foot Lift Lumbar Cushion File Sorter
Document Lift
Flex Rest
New Black!
Available from
September 2015
Home Office Solutions: Spire Series™
9479501 8042301 9473302 9473102
9480301 9472902 9480201 9473502 9473202
9472502 9472302 9472402 9472602

6. Proprietary & Confidential
I-Spire Series™ Consumer Study
Key Findings:
• 66% preferred the black
versus the white
collection
• Male: 69% preferred black
/ 31% preferred white
• 18 - 49: 60% preferred
black / 40% preferred
white
Source: I-Spire Series Consumer Study / October 2014

7. Proprietary & Confidential
NEW - Spire Series™ Laptop Quick Lift
• 7 angle adjustments
• Innovative front legs to suit a
laptop with a limited angle of
opening
• Soft touch front ledge holds
the laptop in place
• Increases air circulation to
keep your laptop cool
• Folds flat for easy portability
• Can be used with an external
keyboard and mouse
• Suits up to 17“ laptop
• Product available in both
white and black colours
In stock November 2015 Target SSP: €17.99

8. Proprietary & Confidential
I-Spire Series™ New Packaging Template
New lifestyle front panel…
Visual icons with text…
Collection image on back panel

9. Proprietary & Confidential
Our Competitive Positioning
• No other brand is marketing a range of comfort,
organisational and style workspace accessories to
home/small office workers
• We have a unique proposition
• This positioning is critical in order to:
• Maintain adjacent growth in our traditional H&C business
• Take ownership of this unique positioning

10. Proprietary & Confidential
I-Spire Series™ Marketing Tools
POS Videos
Printed AdsSelling Guide
Catalogue PagesLanding Page
Materials to be updated to include black