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How to win Stakeholders, Design needs Leadership

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Articulating Design Decisions, Communicate with stakeholder, deliver the best user experience, and keep your sanity.

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How to win Stakeholders, Design needs Leadership

  1. 1. HOW TO WIN STAKEHOLDERS DESIGN NEEDS LEADERSHIP DWX 2017, NÜRNBERG
  2. 2. PETER ROZEK
  3. 3. SENIOR UX MANAGER KPS digital GmbH, an KPS AG Company
  4. 4. KPS DIGITAL GMBH KPS AG KPS digital GmbH, an KPS AG Company
  5. 5. WEBINTERFACE KPS digital GmbH, an KPS AG Company
  6. 6. KPS digital GmbH, an KPS AG Company HOW TO COMMUNICATE WITH STAKEHOLDERS AND DELIVER THE BEST USER EXPERIENCE?
  7. 7. I HAVE HUNCHES WE HAVE HUNCHES
  8. 8. KPS digital GmbH, an KPS AG Company WE HAVE A COOL APP TO OPEN YOUR DOOR
  9. 9. KPS digital GmbH, an KPS AG Company WHAT USER WANT WELCOME IN THE REAL WORLD
  10. 10. KPS digital GmbH, an KPS AG Company A LIGHT SWITCH IS SMARTER THAN AN APP CONTROL!
  11. 11. THE USER EATS YOUR PRODUCT FOR BREAKFAST.
  12. 12. KPS digital GmbH, an KPS AG Company @ Jesse James Garrett, ia/recon „Of course, it's not enough merely to have hunches. They have to be good hunches. My hunches have to be better than the hunches my clients have—that's why they hire me.“ “
  13. 13. THE CEO BUTTON
  14. 14. An unusual of otherwise unexpected request from an executive to add a feature that completely destroys the balance of a project and undermines the very purpose of a designer´s existence
  15. 15. HOMEPAGE SYNDROME
  16. 16. KPS digital GmbH, an KPS AG Company A condition whereby the home screen of an application or website become a catch-all for everything, creating a garage-sale of links, buttons, and banner ads that unravels the fabric of usability, causing designers to cry themselves to sleep.
  17. 17. KPS digital GmbH, an KPS AG Company @William Pollard, Physicist „Learning and innovation go hand in hand. The arrogance of success is to think that what you did yersterday will be sufficient for tomorrow.“
  18. 18. WE HAVE AN ECOSYSTEM OF DEVICESBild: http://www.webdesignerdepot.com/2015/03/the-future-of-responsive-web-design/
  19. 19. Scource: IBM, Three New Ways to Understand and Improve Your Customers’ Experience, 2016KPS digital GmbH, an KPS AG Company
  20. 20. KPS digital GmbH, an KPS AG Company 90% CHANGE THE DEVICES IN A TASK
  21. 21. KPS digital GmbH, an KPS AG Company @Giles Colborne „People use any platform 
 to do anything.“
  22. 22. KPS digital GmbH, an KPS AG Company DIGITAL CHANGE THE WORLD FROM INTERACTION TO A PERSONAL ASSISTANT FROM MOBILE- FIRST TO AI-FIRST
  23. 23. KPS digital GmbH, an KPS AG Company HOW DO IMPROVE OUR GUESSES?
  24. 24. KPS digital GmbH, an KPS AG Company DEVELOP A DEEP UNDERSTANDING OF YOUR END-USERS THROUGH ENGAGING THEM OBSERVING AND LISTENING TO THEM EXPLAIN THEIR POINT OF VIEW THEIR PROBLEMS AND THEIR NEEDS.
  25. 25. HOW CAN INCREASE PROTOTYPING USER EXPERIENCE AND MAKING DECISIONS?
  26. 26. A PROTOTYPE IS WORTH A THOUSAND MEETINGS
  27. 27. KPS digital GmbH, an KPS AG Company Visual Fidelity Functional Fidelity Sketches Interactive Sketches Wireframe Sketch Design Comp Interactive Wireframe Rich Interactive Wireframe Proof of Concept Prototype Production „Ready“ Mockup Fast & cheap Slow & expensive Slow & expensive Visual Design Prototype Pen & Paper Paper Prototyping Pen & Paper
 Balsamiq Axure Axure Photoshop Photoshop Style Tiles HTML + CSS + jQuery HTML + CSS + jQuery
  28. 28. KPS digital GmbH, an KPS AG Company Sketches Visual Design Prototype Proof of Concept Prototype Interactive Wireframe Rich Interactive Wireframe Production „Ready“ Mockup As research tool Content + Layout UI DesignLayout + Interaction Content + Layout + Interaction + UI Wireframe
 Sketches HTML + CSS HTML + CSS
  29. 29. ASK PEOPLE TO GIVE YOU FEEDBACK AND USE IT TO IMPROVE THE DESIGNS.
  30. 30. SKETCHING AS RESEARCH TOOL COMMUNICATING A FIRST IDEA
  31. 31. WIREFRAME WALKTHROUGHCONTENT AND STRUCTURE
  32. 32. KPS digital GmbH, an KPS AG Company Collaborative design critique Build team consensus Understand trade-offs Post sketches on the wall Tell a story “What happens when…” Annotate and add stickies WHAT HOW Wireframe Walkthrough
  33. 33. PROTOTYPE
  34. 34. KPS digital GmbH, an KPS AG Company MAKE YOUR IDEAS TANGIBLE WITH A SERIES OF FAST, INEXPENSIVE PROTOTYPES
  35. 35. KPS digital GmbH, an KPS AG Company CREATE A SERIOS OF FAST PROTOTYPES TO TEST YOUR DESIGN DIRECTION WITH END USERS
  36. 36. KPS digital GmbH, an KPS AG Company LOW-PROTOTYPE: 
 A PLAN FOR 
 HOW IT WORKS, 
 NOT HOW IT LOOKS
  37. 37. KPS digital GmbH, an KPS AG Company HIGH FIDELITY PROTOTYPE
  38. 38. KPS digital GmbH, an KPS AG Company Design components Working software
  39. 39. KPS digital GmbH, an KPS AG Company GOALS OF PROTOTYPING
  40. 40. KPS digital GmbH, an KPS AG Company INTERACT WITH THE UI IN A WAY SIMILAR TO THE FINAL PRODUCT
  41. 41. KPS digital GmbH, an KPS AG Company THINK ABOUT INTERACTION AND ANIMATION
  42. 42. KPS digital GmbH, an KPS AG Company PERFORMING USABILITY TESTS WITH GROUPS
  43. 43. KPS digital GmbH, an KPS AG Company PREDICT AND SOLVE USABILITY PROBLEMS BEFORE FURTHER DEVELOPMENT
  44. 44. KPS digital GmbH, an KPS AG Company @Sebastian Thrun, Director of the Artificial Intelligence Laboratory at Stanford University „Few ideas work on the first try. Iteration is key to innovation“
  45. 45. KPS digital GmbH, an KPS AG Company IN A METHOD AGNOSTIC WAY
  46. 46. KPS digital GmbH, an KPS AG Company DESIGN THINKING IS A APPROACH TO PROBLEM FINDING THAT ASSUMES PEOPLE OFTEN WORK ON THE WRONG PROBLEMS AND CAN LEVERAGE AND IMPROVE OUTCOMES BY REFRAMING THEM.
  47. 47. KPS digital GmbH, an KPS AG Company HUMAN CENTRIC DESIGN
  48. 48. KPS digital GmbH, an KPS AG Company THE PROCESS INVOLVES COMMUNICATING VISUALLY WHERE POSSIBLE. HER ARE SOME TOOLS THAT YOU CAN USES TO COMMUNICATE THE MEANING OF COMPLEX DATA.
  49. 49. KPS digital GmbH, an KPS AG Company MEASURING THE USABILITY
  50. 50. KPS digital GmbH, an KPS AG Company HOW TO COMBINE USER EXPERIENCE AND STRATEGIC (BUSINESS) DECISIONS?
  51. 51. KPS digital GmbH, an KPS AG Company @Pamela Pavliscak „Now that you have an overview of what people are doing on the site, it is time to focus on the data that is relevant to the questions you have.“
  52. 52. KPS digital GmbH, an KPS AG Company MAKING DECISIONS ON A MEASURABLE WAY: Target Group Intentions Behavior Preferences Acceptance Search Volume Searches Analytics A / B tests User Testing
  53. 53. KPS digital GmbH, an KPS AG Company DATA-INFORMED 
 CUSTOMER JOURNEY
  54. 54. KPS digital GmbH, an KPS AG Company QUANTITATIVE APPROACH HAS A HIGH RELEVANCE FOR BUSINESS SUCCESS! SYSTEMATIC AND DATA- DRIVEN PROCEDURE FOR EVALUATING UX MEASURES. STRATEGIC UX
  55. 55. KPS digital GmbH, an KPS AG Company ARTICULATING DESIGN DECISIONS, COMMUNICATE WITH STAKEHOLDER, DELIVER THE BEST USER EXPERIENCE, AND KEEP YOUR SANITY
  56. 56. KPS digital GmbH, an KPS AG Company COMMUNICATE THE PRIORITY
  57. 57. KPS digital GmbH, an KPS AG Company DESIGN THE PRIORITY
  58. 58. KPS digital GmbH, an KPS AG Company LEADERSHIP MISSION
  59. 59. KPS digital GmbH, an KPS AG Company A VIBRANT ENGAGED LEADERSHIP CULTURE IS ORGANIC AND EVOLVING
  60. 60. KPS digital GmbH, an KPS AG Company IT IS FUELLED AND INSPIRED BY LEADERSHIP THAT IS ACTIVELY INVOLVED AND INFORMED ABOUT THE REALITIES OF THE BUSINESS.
  61. 61. KPS digital GmbH, an KPS AG Company GREAT COMMUNICATORS AND MOTIVATORS
  62. 62. KPS digital GmbH, an KPS AG Company IMAGINATION IS MORE IMPORTANT THAN KNOWLEDGE
  63. 63. KPS digital GmbH, an KPS AG Company COMMUNICATION IS MORE IMPORTANT THAN TECHNOLOGY
  64. 64. THANKS FOR YOUR TIME!
  65. 65. PETER.ROZEK@KPS.DE QUESTION? FOR ELLEN KPS digital GmbH, an KPS AG Company
  66. 66. KPS digital GmbH, an KPS AG Company MY NEXT WEBINAR @ DEVELOPER MEDIA http://developer-media.de/webinare/ USABILITY VS. CROWD TESTING 12.07.2017 PREDICTIVE UX 16.08.2017

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