1. Automate. Now
Courtenay Farquharson
30 September
Sydney

2. Company & Mission
Formpoint is a process automation service enabling YOU to automate your
paper processes, giving you the freedom to design your form and click‐to‐
build your process.
Our Mission
Eliminate paper driven processes from your office
Our Promise
Save our trees, save your time, save your money, save signatures, save
expensive consultants, save expensive software, save complex software

3. The Biggest Problems
Examples
Doctor, Dentist, Hospital, Bank, RTA,
Too much paper
Too many paper to human to paper processes
Humans are bottlenecks and timewasters
Too little time
Accessibility
What good is a paper process on the road/home?
Too costly
Time to capture ,Time to process, Time to communicate (human hours)
Too pricey, Too complex
BPMS – price, size, complexity, time

4. The Solution
Software‐As‐A‐Service Solution
Design it yourself, you don’t need this guy
Online Form Designer
Design your form – draw your Annual Leave Form online
Online Process Designer
Where does your form need to go once submitted?
Who needs to see it? Who needs to Approve it?
Do they need reminders?
Tweet it, blog it, approve it
Reports
Bottlenecks
Submissions
Tracking

5. Top Secret/Classified

6. But Why?
Simple to use VIDEO GOES HERE
Drag and Drop
Intuitive options
Download themes
Online
Expensive hardware
Expensive service installation
Accessibility
Accessible anytime, anywhere
External and Internal
Cost Effective
Monthly subscription
No server licenses

7. Market and Statistics?
Small Size business: 2‐19 staff ‐ 1,927,590 in Australia
Medium Size business : 20 – 200 staff – 15,955 in Australia
Gartner 2010 Worldwide Survey of CIO’s: Top 10 Business and Technology
Priorities: BUSINESS PROCESS IMPROVEMENT
Average Price for BPMS
Cost of Product
Service
Installation
Average Price for Annual Leave Form
Average Price for Expense Claim Process

8. Business Model
Users Price Example
0‐50 users $11/user 25 users @ $11/user/
month
$275/month
50‐150 users $9/user 100 users @ $9/user/
month
$900/month
150‐200 users $8/user 150 users @ $6/user/
month
$1200/month

9. Marketing Plan
Google Adwords
30 day trial run
Partners – integrate into other SAAS apps
Partner Program (Percentage share)
Market by Teaching
Conferences
Conduct Workshops
Interviews for magazines, publications, blogs
Inspire Word of Mouth, Create an audience