Will employers choose you over their other qualified job applicants? Only if you masterfully differentiate yourself, focus your message, provide a compelling summary of your value as a person, and effectively package your skills. The Internet gives us unprecedented power to do all that. 80% of employers Google their applicants, something most young professionals fear. But this creates an opportunity to stand out from the crowd, control first impressions, and become a highly sought-after candidate. Brand-Yourself.com - the experts in personal professional websites for career success - explain the need for self-promotion and a professional web identity in today's job search.