Media140: Welcome to Oxford

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An opening presentation by Paul Squires, welcoming delegates to Media140 Oxford. Paul touches on the history of the term "reputation", and some thoughts on its literal definition.

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Media140: Welcome to Oxford

  1. 1. WELCOME TO MEDIA140 OXFORD Paul Squires Managing Director, Perera
  2. 2. ABOUT PERERA Part of Perini Media company, formed May 2010 Focus is on advanced digital content and e-commerce Operating culture is open source, open rights; technical standards; ethical and transparent; community-centric; cloud perininetworks.com / @perininetworks - diary of a startup 2 © 2010 Perini Networks Europe Ltd
  3. 3. WELCOME TO OXFORDSHIRE
  4. 4. OXFORDSHIRE IS HOME TO... 4 © 2010 Perini Networks Europe Ltd
  5. 5. OXFORDSHIRE IS HOME TO... 5 © 2010 Perini Networks Europe Ltd
  6. 6. OXFORDSHIRE IS HOME TO... 6 © 2010 Perini Networks Europe Ltd
  7. 7. SO... WHAT IS REPUTATION?
  8. 8. WHAT IS REPUTATION? Reputation atio noun 1 the beliefs or opinions that are generally held about someone or something. 2 a widespread belief that someone or something has a particular characteristic: his reputation as a brainless lad. 8 © 2010 Perini Networks Europe Ltd
  9. 9. WHAT IS REPUTATION? Reputation atio c.1380, from L. reputationem (nom. reputatio) "consideration," from reputatus, pp. of reputare "reflect upon, reckon," from re- "repeatedly" + putare "to reckon, consider" (see putative). http://dictionary.reference.com/browse/reputation 9 © 2010 Perini Networks Europe Ltd
  10. 10. WHAT IS REPUTATION? Reputation at the time of the word's introduction: Richard II atio the wor Peasants' Revolt, Wat Tyler (1381) Favouritism towards Lord advisers helped to kill his enemies, until he sentenced 3 to death One of the remaining 2 was elected king while RII was in Ireland Murdered in prison; first casualty of the Wars of the Roses 10 © 2010 Perini Networks Europe Ltd
  11. 11. WHAT IS REPUTATION? Whose beliefs? Whose opinions? Who holds them? What are they? Reputation atio noun 1 the beliefs or opinions that are generally held about someone or something. 2 a widespread belief that someone or something has a particular characteristic: his reputation as a brainless lad. Are there other How widespread? characteristics? Do others in the What are they? same group share How general? the beliefs? 11 © 2010 Perini Networks Europe Ltd
  12. 12. WHAT IS REPUTATION? Reputational impact: “Email armageddon” atio Ema http://findarticles.com/p/articles/mi_8001/is_2002_August_5/ai_n36699184/ 12 © 2010 Perini Networks Europe Ltd
  13. 13. WHAT IS REPUTATION? Reputational impact: No new coal atio http://risingtide.org.uk/files/rt/E.on%20Coventry%20-%20web.jpg, http://www.flickr.com/photos/monaxle/2739086776/, http://profile.ak.fbcdn.net/object3/357/107/s32617789333_2883.jpg, http://www.headheritage.co.uk/uknow/news/? id=118 13 © 2010 Perini Networks Europe Ltd
  14. 14. WHAT IS REPUTATION? How permanent are your influencers Can these opinions and detractors? be changed? Will dialogue (in and of itself) help? Reputation atio noun 1 the beliefs or opinions that are generally held about someone or something. 2 a widespread belief that someone or something has a particular characteristic: his reputation as a brainless lad. Are these characteristics How much of consistent with your What impacts a role will the brand? affect your core network effect audience / customer play? base? 14 © 2010 Perini Networks Europe Ltd
  15. 15. WHAT IS REPUTATION? CHARACTER CONDITION CONSEQUENCE 15 © 2010 Perini Networks Europe Ltd
  16. 16. TODAY'S LINEUP
  17. 17. TODAY'S LINEUP 10.00 Welcome to Media140 Oxford, Paul Squires 10.30 Keynote, Ande Gregson 11.00 Social media activism, Eddy Lambert 12.00 Brand anthropromorphism, Molly Flatt 12.45 Lunch 1.45 The changing bases of reputation, Kristian Carter 2.45 Managing and restoring online reputation, Paul Beadle 17 / 5 © 2010 Perini Networks Europe Ltd
  18. 18. Perera is a brand of Perini. Perini Networks Europe Ltd. Registered in England 07099941. Registered office: 30 St. Giles, Oxford OX1 3LE, England, UK. No legal liability assumed. Recipient is responsible for verifying authenticity before acting on contents. Views and opinions represent author, not Perini. www.pereramedia.com

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