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Ernst Kallus' presentation to OxPub

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Presentation by Ernst Kallus, Director of Digital, OXford University Press, to OxPub 08/03/11. Presentation copyright OUP.

Published in: Business

Ernst Kallus' presentation to OxPub

  1. 1. <ul><li>Ernst Kallus </li></ul><ul><li>Oxford University Press </li></ul><ul><li>OxPub 8 March </li></ul>
  2. 2. <ul><li>Change from within… </li></ul>
  3. 3. <ul><li>Or, </li></ul><ul><li>Wake up and smell the XML… </li></ul>
  4. 4. <ul><li>Revolution, not evolution </li></ul>
  5. 5. A change in the way we publish… <ul><li>‘ Digital’ isn’t an add on, it’s the new business model </li></ul>
  6. 6. <ul><li>Post publication digital ‘strategy’… </li></ul><ul><li>Author/Edit for print… </li></ul><ul><li>Shoehorn into online/digital formats </li></ul><ul><li>Commission with a print mindset </li></ul>
  7. 7. <ul><li>Page as master format??? </li></ul><ul><li>Reflowable, granular XML/XHTML </li></ul><ul><li>PDF </li></ul><ul><li>HTML </li></ul><ul><li>ePub </li></ul><ul><li>SCORM </li></ul>
  8. 8. <ul><li>“ Dude, no one is going to buy eBooks…” </li></ul><ul><li>(An American, in publishing, in the late 2000s) </li></ul>
  9. 9. <ul><li>Technical solution (DAM, eBooks, XML…) </li></ul><ul><li>Strategic approach to content </li></ul><ul><li>Metadata and Taxonomy models </li></ul><ul><li>New workflows and Processes </li></ul><ul><li>Business Process & Culture change </li></ul>
  10. 10. <ul><li>‘ Digital’ as an extra process isn’t sustainable </li></ul>
  11. 11. The implications? <ul><li>New tools, technologies and skills </li></ul><ul><li>Organisational change </li></ul><ul><li>Cultural adjustment… </li></ul>
  12. 12. <ul><li>The page is no longer king… </li></ul>

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