Creating a Brand Persona

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Brand loyalty can be the difference between your business flourishing within the turbulence of fluctuating world economies and failure. Learn practical and strategic ways to elevate your company as a branded business; building preference and loyalty with your customers. We will discuss the essential steps and tools on how to represent yourself and your company with a single and clear voice, as well as ways to evolve that brand as your business grows.

Business Technology

HUNTER’S B ND PERSONA

• GERMAN TECHNO TI
• HIP TREND SE ER
• SMART WITH PRECISION

1+1+1=0

SAM’S B ND PERSONA

• COMPUTER FLUENT
• LAID BACK
• KIND

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The purpose of persona mapping is to enable you to communicate with different types of personas using language they understand from the way they see the world. Architects see the world differently that engineers, you have to communicate to them in the world they understand to get your marketing messages across to them. Give your audience something of value, build trust and credibility, and then introduce your products and services to help them solve their problems. But do this to your target personas communicating in the world they understand. Get it right and your business will grow from more sales.

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