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MARKETING YOURSELF AS A B ND 
DISCOVERING YOUR B ND PERSONA




Jason Levine
Executive Director

David O’Higgins
Executive Creative Director
MEET HUNTER
   (MY FORMER BOSS IN 1999)
WHAT MADE HUNTER, HUNTER?
HUNTER’S B    ND PERSONA

             • GERMAN TECHNO       TI
             • HIP TREND SE   ER
             • SMART WITH PRECISION




    1+1+1=0
MEET SAM
(MY FORMER BOSS IN 1992)
WHAT MADE SAM, SAM?
SAM’S B   ND PERSONA


          • COMPUTER FLUENT
          • LAID BACK
          • KIND




  0+0+0=0
WHERE DID THEY GO WRONG?

ONE MUST DISCOVER
THEIR BRAND PERSONA
A brand persona
lies at the heart
of one’s business.
Creating a Brand Persona
Creating a Brand Persona
Creating a Brand Persona
Creating a Brand Persona
Creating a Brand Persona
Creating a Brand Persona
Creating a Brand Persona
Creating a Brand Persona
Creating a Brand Persona
Creating a Brand Persona
Creating a Brand Persona
Creating a Brand Persona
Creating a Brand Persona
Creating a Brand Persona
Creating a Brand Persona
Creating a Brand Persona
Creating a Brand Persona
Creating a Brand Persona
Creating a Brand Persona
Creating a Brand Persona
Creating a Brand Persona
Creating a Brand Persona

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Creating a Brand Persona