1.* Social Media Name Institutional Affiliation 1.* Social Media Social media are websites as well as applications that enhance users to make and share content or to contribute in social networking (Ingenhoff, 2012). In business setup social media is of great importance in enhancing the success of a given business. In order to convince the CEO or the depart head I would elaborate to them the following points that lead to success of any business segment. Some Social media * 1.* Importance of Social Media Social media enhance the attraction of new customers as well expand audience in any business (Ingenhoff, 2012)- Social networks for instance Twitter allow small businesses to locate their current customers or seek out potential customers. This enhances the growth of the business.Generate good interactions with clients via social media- social media is useful for producing significant interactions with your client. For instance, it permits tourism products to make negotiation with travelers, hence producing interactions with clients prior , during as well as after they have reserved a tour with the organization. This type of social media negotiation between products as well as clients is what customary publicity will not be able to attain Cloud Services to execute data analysis on a huge dataset * 1.* Cont.Social media permits you to obtain prompt response from your clients side of view - Social media for commerce provides you immediate in reach to affirmative or negative response, which offers you with treasured visions on the clients side of view ,for instance if you introduce a new merchandise and share it on social media, you will promptly discover what your client perceive of it. Learning how clients use your product is another way of obtaining clients perspective with social media; brands occasionally base new commodities or services on their clients original thoughts. By ensuring prompt response efficiency is enhanced which is the goal for any business. * 1.* Conclusion In conclusion social media is a radical thought with a much promising future with extra possibilities for improvements. The chances given from this standard are huge and various institutions are putting in practice this medium to improve their activities. Institutions are not anymore at the compassion of the media to promote or deliver their memo. More efficient advertisement can be achieved through the aid of using social media. For instance people don’t have to depend on newspapers or TV to obtain their daily quantity of news it can all be acquire from a social media place. People can monitor or acquire data from any part of the world. * 1.* References Ingenhoff, D. (January 01, 2012). Social Media. Hmd - Praxis Der Wirtschaftsinformatik ...