3. Who is Chilli zone?
Our Profile
Web Marketing Agency
We do more than build websites!
Well established trading history
Extensive portfolio
Dedicated Search Engine Team
100% proven marketing track record
Our Services
Website Design and Development
Internet & Search Engine Marketing
Web Hosting / Email
Networking & PC Support
Offsite Business Data Support
Web Marketing Consultancy
4. Agenda
● Who is online?
● Statistics of global online population
● Why go online?
● Internet usage charts
● Comparisons of offline media and online media
● Online retail sales charts for 2005
● Online consumer spending charts
● Reasons for a website
● How people find your website?
● Typical website lifecycle
● Let’s have a look at the possibilities of internet marketing
● Online promotion by cost of acquisition
● Introduction to search engine optimization (SEO)
● SEO scope in Pakistan
● Overview of important search engines and directories
● An overview of what search engines consider to be "spam"
● Research and select appropriate keywords to target
5. Who is Online?
NA
7.50 million
163.98 million
Pakistan
Source: www.clickz.com
9.8 million
13.01 million
20.09 million
Australia
8.8 million
20.45 million
32.81 million
Canada
16.85 million
25.47 million
60.66 million
France
23.58 million
33.11 million
60.44 million
United Kingdom
NA
38.5 million
1.08 billion
India
31.84 million
47.12 million
82.72 million
Germany
NA
99.80 million
1.31 billion
China
142.70 million
185.55 million
295.73 million
United States
Active Users
Internet Users
Population
Nation
Projection for 2010: 1.8 billion (Computer Industry Almanac)
Worldwide Internet Population 2005: 1.08 billion (Computer Industry Almanac)
Global Online Populations
Statistics of Global online population
6. Why go online?
Internet Use Continues to Grow
● Household access over 60%
● Hours per week at 12.5
● Growth in hours/years of experience
● Gap between new and experienced users narrowing
● Gender and income gap narrowing
7. Why go online?
Source: comScore, 2006
Notes:
1. Sales exclude auctions and large corporate purchases.
2. Sales are non-travel online comsumer spending.
23
Flowers, greetings, and gifts
24
Furniture
26
Event tickets
27
Jewelry and watches
32
Toys and hobbies
32
Home and garden
36
Computer software (excludes PC games)
36
Apparel and accessories
Growth
Selected Product Categories' Sales Growth, 2004 and 2005 (%)
10. Internet usage charts
During a typical week, about how many hours of your leisure time,
if any, do you spend with the following activities OFFLINE? (Use)
11. Comparisons offline & online media
Offline Media Use Continues to Change
1. Television displacement changing
2. Newspaper and magazine use drops for second year
3. Book use declining slightly for first time
4. Radio and home film watching remains stable
5. Age makes enormous difference
Online Media making a Real Impact
1. Online newspaper readership rising
2. Magazine and radio use climbing
3. Online books, telephone and television use still very low
4. Online game use very high, but drops slightly in 4th year
5. For young, some online media use VERY high
Internet is the most important source of information
● First place people go to for information
● Broadband greatly accelerates this process
● Want access to Internet everywhere
● Growth is in information, not entertainment
13. Online retail sales charts for 2005
Source: comScoure, 2006
Note: Spending excludes auctions and large corporate purchases.
22
143.2
117.2
Total
20
60.9
50.7
Travel
24
82.3
66.5
Non-travel (retail)
Full Year
22
28.2
23.1
Total
16
8.6
7.4
Travel
25
19.6
15.7
Non-travel (retail)
Holiday Season (November and December)
Change (%)
2005 ($B)
2004 ($B)
Online Consumer Spending, 2004 and 2005
Internet spending for 2005 gained 22 percent over 2004 spending.
Data released by comScore Networks finds total Internet spending, including travel, hit $143.2 billion in
2005.
16. Online consumer spending charts
Source: comScore, 2006
Notes:
1. Sales exclude auctions and large corporate purchases.
2. Sales are non-travel online comsumer spending.
23
Flowers, greetings, and gifts
24
Furniture
26
Event tickets
27
Jewelry and watches
32
Toys and hobbies
32
Home and garden
36
Computer software (excludes PC games)
36
Apparel and accessories
Growth
Selected Product Categories' Sales Growth, 2004 and 2005 (%)
Online Consumer Spending for Hot Product Categories
17. Reasons for a Website
● Drive revenue
● Expand client base
● Increase customer retention
● Improve customer service
● Improve online brand
● Global Market
● Shop Front – low overheads
● Level the playing field
● Professional design = Easier to trust
● Reduced administration
● Cost effective on a per head basis
● 24 / 7 selling
● Because my competitor is doing so
● My friend told me to get one
18. How People Find Your Website?
Few Facts
A Web site without visitors is a waste of money
A Web site with the wrong visitors is still a waste of money
19. Typical Website Lifecycle
Let’s have a look at the
possibilities of internet marketing
WHATS WRONG
WITH THIS
PICTURE?
● Viral campaign
● Newsgroups
● Online PR
● Advertising
● Effective MIS & EIS
● Newsletters
● Correct Corporate Design
● Correct Navigation
● Web Intell
● Offline/Trade Marketing
Consistency
● Email Marketing &
Management
● Interactive/Response
Generators
● Search Engine Submission
● Online Branding
● Editorials
● Bot Technology
● Online Contests
● Online Sponsorships
● Micro sites
DESIGN
SITE
LOCATE
SOMEONE
WHO KNOWS
SOMETHING
ABOUT PC’s
WEBSITE
REQUIRED
LAUNCH
SITE
FORGET
ABOUT
WEBSITE
YOUR ONLINE
CUSTOMERS
FORGET YOU
20. Online Promotion By Cost
● Customer referral
● Search engine placement
● Links negotiation
● Search engine paid position
● Opt-in email
● Affiliate programs
● Online promotions
● E-mail newsletter sponsorship
● Traditional media advertising
● Typical banner advertising
Online Promotion By Cost Of Acquisition
21. Introduction to SEO
Development and designing of websites according to the search engine guidelines
and policies that make search engines easily find web pages and index them.
The goal of SEO is to have website pages listed in the top 10 results of search and
bring target traffic that can turn into paying customers.
22. SEO scope in Pakistan
Before discussing SEO scope in Pakistan, I would like to present some current fact and figures.
Registered American Websites 598,130
Registered Pakistani websites 1,339
Use Growth (2000-2005) 113.8%
Use Growth (2000-2005) 5501.2 %
Penetration Rate 68.1%
Penetration Rate 4.6%
Total ISPs 7000
Total ISPs 30
Current Internet Users 203.900 million
Current Internet Users 7.50 million
Total Population 299.093 million
Total Population 163.98 million
United States
Pakistan
There are 80.65 million websites on internet
23. Overview of important search engines
and directories
There are few SEO and SEM which claim to get your website listed in 1000’s of
search engines, I wish I could have claimed it as well, there would be hardly few
100’s search engines by their working, rest of them are either syndicated search
engine.
There are three big search engines Google, Yahoo and Msn and three big
directories Dmoz, Yahoo, Looksmart.
24. An overview of what search engines
consider to be "spam"
List of the SPAM Techniques
● Cloaking
● Link farming
● Blog and forum SPAM
● Keyword stuffing
● Hidden text
● Useless meta tags
● Misuse of directories
● Redirector
25. Research and select appropriate
keywords to target
● Collect the business terms
● Check keywords relevancy with industry and conversion
● Check competition
● Check count on word tracker and overture
● Make estimate traffic chart using Google Adwords
● Distribution of keywords on the basis of their weight
26. Thank You From
Chillizone Training
Division
T: 2787 966 Ext: 808
F: 2785 444
M: 0333 2226897
pakistan@chillizone.c
om
www.chillizone.com
ime for Questions / Comments!
Pakistan Office
605, 606 Caesars Tower, National IT
Park
Shahrah-e-Faisal
Karachi
75350
