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CRM ZEN
Finding Serenity through Technology,
Tools, and Deep Breathing
Paul Philips, Amanda Lorens
Hunter College, CUNY
July 23, 2014
I have a problem.
The reality.
With great
power comes
great
responsibility.	
  
Our reality at Hunter.
About Hunter
23,000
enrolled
4
CRM instances
About Hunter
1 Million
Since 2008, over
total contacts
HOBSONS CIRCLE OF EXCELLENCE
2014
Champs!
disclaimer
We are not actual Zen Masters. We are not
ninjas. We suck at yoga. We’ve had our share of epic failures.
We’ve had a few successes, but nearly enough to qualify us as experts in any
field. We have a lot of awesome ideas to share with you that we hope you will take home
and share with your colleagues. Note that some of the techniques shown here, especially the zen
habits toward the end of this presentation, may misalign with the status quo, your boss’s way of doing
things, or the current culture of your institution. Nevertheless, these zen habits are intended to assist you in
managing your time and reaching a more productive state. These habits should be approached with care and tactfulness at all
times. The following techniques are provided for information purposes only. Participants who employ these techniques do so at their own risk. Stay calm and crm zen on.
The Plan
Part 3:
Zen Habits
Part 1:
CRM Hacks
to do Now
Part 2:
CRM Hacks
to do Later
CRM
ZEN
Part 1.
#Dothisnow
Get Radius.
CRM ZEN HACKS TO DO NOW
Create core
contact filters,
attributes,
content and
communications
#Dothisnow
CRM ZEN HACKS TO DO NOW
Organize most
commonly used
items to the top
of the list
#Dothisnow
CRM ZEN HACKS TO DO NOW
Maximize your
search view
results
#Dothisnow
CRM ZEN HACKS TO DO NOW
Use action folders
to delegate time-
consuming tasks
#Dothisnow
Give yourself
record access
to speed
things up
CRM ZEN HACKS TO DO NOW
#Dothisnow
Part 2.
#DothisLATER
CRM ZEN HACKS TO DO Later
#DothisLATER
Setup an easy way to manage dupes
CRM ZEN HACKS TO DO LATER
Establish a
resend process
#DothisLATER
CRM HACKS TO DO LATER
Establish a resend process
CRM ZEN HACKS TO DO LATER
Audit your user access levels
#DothisLATER
CRM ZEN HACKS TO DO LATER
Install a VIP
light switch
#DothisLATER
#DothisLATER
CRM ZEN HACKS TO DO LATER
Guide
the way
#DothisLATER
Crm zen hacks to do later
Guide the way
#DothisLATER
#DothisLATER
CRM ZEN HACKS TO DO LATER
Guide the way
Take a Breath.
Part 3.
#zenhabits
ZEN Habits: LeSSON 1
#ZENHABITS
Hack Your
Outlook
Calendar
ZEN Habits: Lesson 2
How to Live
Outside Your
Inbox
#ZENHABITS
ZEN Habits: Lesson 3
Be More
Productive
Doing One
Thing Per Day
#ZENHABITS
ZEN Habits: Lesson 4
Underpromise,
Overdeliver
and the Art of
Saying No
#ZENHABITS
ZEN Habits: Lesson 5
A Clear Desk
is a Clear
Mind
#ZENHABITS
KEEP
CALM
ZEN
ON
AND
 	
  pphilips@hunter.cuny.edu
mfuentes@hunter.cuny.edu
Hunter College, CUNY
Contact us!
hunterhub.wordpress.com

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CRM Zen: Finding Serenity Through Technology, Tools , and Deep Breathing