Now available for Licensing. For manufacturers/distributors looking to join in on this beautiful little girls' fantasy property...

1. „A World of Fantasy“
by

2. From figurine to fantasy story
- bayala, the homeland of the summer- and shadow elves, was created by old-
established German toys manufacturer SCHLEICH to give a home to its
wonderful elf characters in 2007 .
- By now the world of bayala comprises more than 65 imaginative characters,
consisting of elves, magical creatures like Unicorns and Pegasus, but also
dragons and knights for the good.
- In bayala’s world children discover together with the different figurines their
own creativity and delve into magic stories full of wonders and adventures.
- At the same time, 3 books* by Schleich help narrate more tales of bayala and
its inhabitants.
*currently available in German only

3. bayala development
• Since its market entry in 2007 the bayala assortment has been grown continuously
by additional figurines.
• Another new 14 figurines are in preparation for 2014, so that there will be 71
SKUs of bayala figurines by then. Therefore, the visibility of the theme is
guaranteed as well for the future.
• Since 2010 bayala is the second biggest sales volume leader within the overall
Schleich product assortment and is growing year by year.
• The German publisher Blue Ocean started a bi-monthly bayala magazine in 2012
with a circulation of 82.000 per issue.
• An international roll-out of the magazine is in negotiation.

4. The key characters
- In the center of bayala’s story are 5 friends of the summer elves:
- Princess Eyela
- her sisters, the twins Sera & Surah
- Eyela’s best friend called Feya
- and the elf-boy named Falaroy
- Together with their horses, they experience a lot of adventures in bayala’s
natural world. Their close friendship helps them succeed in even the hardest
ordeals.
- Also on board are many little and special elves, such as Marween and of course
the magic creatures, that make life in bayala so mysterious and fascinating.

5. Eyela – the graceful elf princess
“Eyela, Princess of bayala. Her destiny is to
be queen of the kingdom of the summer elves.
Her beauty and dignity out dazzles
everything and so she is loved and adored by
all the summer elves. Most of all, she loves
riding with her best friend Feya and her two
sisters Sera and Surah across the gentle
green hills of the land of the elves. The soft
blue of her wings is reflected in her dress.
During the many adventures of the elves, she
always demonstrates the true bearing of a
princess: generosity and love toward all elves
and animals.”

6. Sera – the delicate princess
“In the morning, as soon as the first rays of
sun make the dew on the meadows of bayala
glisten, you can see Sera, lost in thoughts,
roaming through nature. When she bends
down for a rare flower or plucks some of the
precious leaves off a medicinal plant, a smile
caresses her countenance, brightening it as
only seen in a princess. With her knowledge
about the healing power of plants, she has
already been able to magically help many an
elf. All her love belongs to nature, animals
and plants. Yet soon, Sera's sheltered life is
about to change and this delicate princess will
become a great adventuress.”

7. Surah – the transformed shadow elf and
the King's daughter
“Happiness has made its way back to Surah. She
has returned home after being held prisoner for a
long time in the kingdom of the shadow elves. Back
to her twin sister Sera and to Princess Eleya. And
look how she has already changed! The incredible
pallor of her skin has given way to soft pink, her
wings shine resplendent in gleaming blue,
interwoven with white, green and golden shimmering
tips. When she flies over the sun-drenched
meadows and forests of Summergreen, the elf
headquarters, she is lovelier than the loveliest birds
in the land. Wherever she is, her friends chirp and
flutter around her and the entire world beams with
joy. And when, one day, her little green bird returns
to her, her happiness is complete. Just like Sera,
Surah is also sent on a long journey where she
encounters new perils, great adventures and also a
new friend.”

8. Feya – Eyela´s best friend
“When she laughs, the whole world beams
around her. The flowers bend their blossoms
towards her and the birds excitedly sing their
loveliest songs. When, with her best friend,
the proud princess Eyela, she flies across
the sun-drenched expanses of their realm, the
pair appear more graceful than the loveliest
butterflies. Feya’s golden hair and pink dress
merge in flight with her wonderful laughter.
When she strolls across the meadows in front
of House Summergreen, she captures the
hearts of all.”

9. Falaroy – the proud, young elf
“Falaroy rides like the wind. Despite his
youth, hardly anyone can match him in
horsemanship and elegance. Except maybe
Feya who likes to challenge this noble elf to
riding competitions. Secretly though, she
admires him for his courage and
determination. Falaroy captures the hearts of
the elf girls by storm yet he is devoted to a
single one, the chosen one. A long time ago,
he lived in the South of bayala, in the place
where the two rivers meet. He came to the
house of the summer elves to act as a brave
companion to his princess in all her
adventures. Soon, however, Falaroy must
embark on a long journey by himself and
survive many perils.”

10. Mystical creatures...
“... She is a little different and all the elves love her for that.
Marween has red hair, red striped socks and rides a cheerfully
decorated horse. Together with her racoon Piuh she's constantly
coming up with new pranks, inventing funny magic tricks and most
enjoys eating blueberry pie. The best thing about Marween are
the funny stories that she loves telling in the evening in a circle with
the other elves. Even Princess Eyela herself often rolls about
with laughter upon hearing Marween's tales.”
Unicorns Pegasus – stallion
with wings
Mohinya – the ice lynx
Asian magical being
...and
Marween

11. Bayala as a license opportunity
With help of its characters bayala takes children and especially girls into the fascinating and
timeless story of affectionate and caring but strong–minded elves.
The key values of Bayala are:
- Fantasy
- Friendship
- Adventure
- wonderful wildlife and nature
- good versus evil
- mysterious encounters and enthralling stories
OR in short: ...everything that excites our little ones at the age of 4 to 10
years!
bayala´s characters do not only encounter awareness and likeability with children, but as well
with the important target group of gift giving adults which is nevertheless partially based on the
excellent image and quality of Schleich products in general.
Therefore, brand values and awareness have been created that allow us to successfully
transfer bayala’s world into other product categories!

12. A licence for all areas
Food & Beverage
Home decoration
Stationery
Accessories
Apparel
Publishing
Toys & Games
CDs / Online

13. Style Guide Examples

14. Product examples

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24. Paul N. Holmes
Partner for Spain and Portugal
Tel: +34 629 206 290
Skype: paul.n.holmes
Mail: p.holmes@licensing-international.com
For further information, talks
and your ideas for bayala
branded products please contact: