1. S P R I N G 2 0 1 2

2. Style Starts Here…
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3. The Premiere Next Generation Fashion Destination
StyleHaul is the #1 channel network on YouTube1 for
style, fashion, beauty and shopping related video content. Our
one-of-a-kind network aggregates and manages over 550
tailored style guru channels and over 25 channels of original
programming under a single social fashion video platform.
Serving a global audience of over 25mm1 hyper-engaged
stylistas and fashionistas, StyleHaul is the ULTIMATE strategic
destination for your brand.
Source: 1) YouTube Analytics, 2012

4. Go-to Gurus Take The Lead
Bloggers have become the premiere resource for fashion and beauty
insight, cultivating a passionate audience of style-savvy shoppers.
“With 15 of the top 20 brand
influencers being personal bloggers,
we‟re watching paid media and PR
rapidly lose its power to dictate
trends and influence people.”
Mat Bickley
Joyn

5. We’ve Got Gurus!
StyleHaul has uniquely aggregated and tailored over 550 style gurus,
resulting in the largest community of beauty influencers on the web…
205.8mm 8.9mm 54.8mm 131.9mm
Video Views Video Views Video Views Video Views
126.9mm 30.6mm 87.2mm 59.9mm
Video Views Video Views Video Views Video Views
Source: YouTube CMS, March 2012

6. 16.8 Million Subscribers And Counting…
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7. Building The Premiere Fashion Platform
By uniquely managing these fashion-forward vloggers on a single platform,
StyleHaul has quickly amassed a valuable audience of brand advocates:
These videos are viewed
25mm 11% sometimes tens of thousands
of times and influence buying.
For instance, a Guess watch
women 18-34 of the entire population
built in less of women 18-24 endorsed in a haul video sold
than one year1 on the web2
out immediately online.
Indeed, a haul video can
16.8mm 27% produce the kind of viral
marketing that retailers
total network of European & US salivate over.
subscribers growing consumers consult blogs
at 26% per month1 before purchasing items3
Wendy Tanka
Forbes Magazine
Source: 1) YouTube Analytics, 2012; 2) ComScore, 2012; 3) Luxury Consumer
Insight, 2011, Fondazione Altagamma

8. A Global Village
StyleHaul‟s presence in 16 countries worldwide attracts a significant
audience of multicultural fashion-oriented viewers:
8.5%
reach among U.S.
African American and
Hispanic Women 18-341
2X
more likely to reach
U.S African American and
Hispanic Women 18-341*
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Source: 1) ComScore, 2012; *Versus National Average

9. Reaching Women At The Point Of Inspiration
StyleHaul‟s customized targeting plan leverages a hyper-engaged
audience of active, inspired stylistas and fashionistas:
1.5mm 1.25mm 38%
network-wide network-wide have a household
Facebook fans1 Twitter followers1 income of $75K+2
8.8mm 6.2mm 90min
network-wide network-wide spent per month
“likes” 1 comments1 on YouTube in
any given month3
Source: 1) StyleHaul Internal; 2) ComScore, 2012; 4) YouTube

10. New Media For The Next Generation
Alongside a cast of leading fashion experts, StyleHaul‟s ground-breaking global
new media studio produces a rich lineup of original lifestyle programming:
Best of Leading DIY Entertainment Design On
Community content Round-up A Dime
Designer Custom Design On Fashion Insider
Interviews Programming A Dime News

11. A Strong Showing On The Digital Runway
At just over a year old, StyleHaul is well on its way to leading the market
in fashion video content:
Total Monthly US Uniques1
Stylelist 6.8MM
6.3MM
Glam Style 618K
Hearst
151K
Beauty & Fashion Network
JustFab.com 113K
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Source: 1) ComScore, March 2012

12. Keeping Up With The Kardashians
Bridging the gap between fashion television and YouTube,
StyleHaul takes the lead, reaching more women 18-34 weekly:
Total Weekly Viewers1
7MM1
CW 1.76MM2
ABC Family 1.46MM3
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Source: 1) ComScore, March 2012; 2) TV By The Numbers, Zap2It, March 2012;
3) Around The Networks, December 2011

13. Unveiling Our Next Season…
Original programming currently in development rounds out StyleHaul‟s
collection with highly-contextual content based on the hottest beauty trends:
CLOSET ENVY NAILED IT! MANI MATTERS
Top Stylists take viewers Top Nail Art Channels Fashion insiders
on a tour of noted compete for a chance interview celebrities in
fashionista and to have their design spas across the country
celebrity closets. worn by a celebrity to reveal trends for
on the red carpet. the season.
KIMBERLY COLE FASHION JOURNEY SUPERSTYLED
PROJECT look book, trends. Top Hair Stylists conduct
Featuring top fashion make-overs on the
Styling behind a music bloggers……Different StyleHaul audience
video/ photo shoot across the world.
outfits, make-up and ways
etc. Infusing music to dress for an event or
and fashion worlds. adventure

14. N O W S H O W I N G : Y O U R B R A N D

15. The Right Place(ment) At The Right Time
Acting as a style guru „agency‟ and new media studio, StyleHaul easily and
strategically seeds your brand across top-performing network channels:
GOLD PLATINUM BLACK CARD
• Video sponsorship • Guru community • New, ground-
across StyleHaul programming breaking fashion
network programming
• Integrated
• Overlay ads Programming • Exclusive
brand specials
• Rotational • Community contests
programming
premium media and sweeps
• StyleHaul fashion
• Homepage
event programming
take-overs

16. Gold Package
• Contextual, Demo, Location targeted to engaged style & beauty enthusiasts
• Guaranteed Share of Voice
Pre-roll video with 300x60 Overlay with 300x250

17. Platinum Package
Guru Programming
8 episodes featuring
Style, Fashion or Beauty
Gurus, Product
Integration, Beauty
Sampling, plus Gold
View Online View Online
Package
Branded Video Editorial
Brought to you by, contests
and sweeps, product
placement, created around
content developed by
industry leading stylists,
View Online View Online
bloggers and celebs

18. Black Card Package
StyleHaul Specials Custom Programming
• Branded Custom Programming exclusively featuring the brand's personalities and/or
hand picked industry insiders/Gurus
• Fashion Event Programming: 360 Event Integrated Programming and Offline event
during Fashion Week
Branded Custom Programming Fashion Event Programming
View Online View Online

19. Real Life Activation
StyeHaul‟s innovative Ambassador Program takes fashion vlogger influence
offline with branded in-store events at premiere global locations.

20. A n d M i l k S t u d i o s
F A S H I O N W E E K

21. StyleHaul and Milk Studios

22. Milk Studios Fashion Week

23. Milk Studios Fashion Week

24. Kanye West Runway Show

25. Kanye West’s After Party at Milk Studios

26. T H E S T Y L E H A U L B U S H I T S N YC
BRINGING STYLE TO THE STREETS
This Fashion Week, Hair Room Service and
Style Haul will bring beauty to the stylish
streets of NYC with “StyleHaul Bus.”
oA co-branded glass truck will be outfitted with styling
chairs, stylists, beauty products and beautiful women eager
to try out a new look
o Celebrities,
Beauty editors and the public will be invited
aboard the Style Haul Bus to get a complimentary styling
treatment, courtesy of Hair Room Service, Style Haul and
ADVERTISER
o This unique,
guerilla marketing program will present the
ADVERTISER as a product of choice among active, stylish
women
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27. STYLEHAUL BUS COMPONENTS
T H E D E TA I L S
WHO:
• Hair Room Service, Style Haul, ADVERTISER and other select (non competitive partners)
• two (2) hair stylists, one (1) make-up artist, one (1) nail artist (TBD)
• approximately 60 clients serviced each day
• thousands of additional on-site impressions from foot traffic
WHERE:
• TBD top locations in NYC such as (subject to change):
• Lincoln Center
• Surrounding blocks
WHEN:
• NY Fashion week 2012
• 8 hours per day
WHY:
• Bring ADVERTISER to the forefront in an exciting way, place product into the hands of the
influential consumers, and make a splash thru this buzz-worthy program
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28. Case Study: Olsenboye
Client: Olsenboye at JCPenneys 8 Webisodes Total
Challenge: Build awareness of new clothing
launch during key BTS time to target teens
Solution: Guru Programming.
StyleHaul leveraged client‟s top teen
influencers to create product reviews of the
line, look-book inspirations and tips on how to
incorporate the line into everyday wardrobe View Online
Results: 550k+ views*, direct links to clothing
line to drive sales
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Source: YouTube, 2012

29. T H A N K Y O U !

30. A P P E N D I X