PowerPoint_3E_Garden_Instructions.docxGrader - InstructionsPP.docx

PowerPoint_3E_Garden_Instructions.docx
Grader - Instructions PPT 2019
ProjectPowerPoint_3E_Garden
Project Description:
In the following project, you will format a presentation for the
Pacifica Bay Public Relations department that describes the
City of Pacifica Bay Botanical Gardens.
Steps to Perform:
Step
Instructions
Points Possible
1
Open the PowerPoint file
Student_PowerPoint_3E_Garden.pptx
downloaded with this project.
0
2
Using the tools on the Design tab, change the Colors for the
presentation to Green, and the Fonts to Cambria.
6
3
On Slide 1, format the background by changing the Fill Color
to, in the fourth column, the last color.
8
4
Select Slides 2 and 3, and then format the background of the
two selected slides with the Canvas Texture.
10
5
On Slide 2, select the paragraph on the right side of the slide,
and then apply the Split entrance effect. Change the Effect
Options to Horizontal Out. Change the Start setting to After

Previous, and then change the Duration to 01.00.
10
6
Use Animation Painter to apply the same animation from the
paragraph on Slide 2 to the bulleted list on Slide 3. Then, on
Slide 3, remove the animation from the title.
10
7
On Slide 4, hide the background graphics. Format the
background with the downloaded picture file
p03E_Flower.jpg. Change the
Transparency to 50%.
10
8
Format the title placeholder with a Shape Fill color, in the fifth
column, the last color.
4
9
On Slide 4, from your downloaded project files, insert the video
p03E_Video.mp4. Change the Video
Height to 5.
10
10
Using the Align to Slide option, apply the Align Center and
Align Middle options.
10
11
Format the video by applying, from the Video Styles gallery, a
Moderate style—Beveled Oval, Black.
10
12
Change the video Start setting to Automatically. Trim the video
to an end time of
00:12. Compress the video using the

Standard Quality setting.
(Mac users, the Compress Media feature is not available in the
Mac version of PowerPoint.)
10
13
Insert a Header & Footer on the Notes and Handouts. Include
the Date and time updated automatically, the Page number, and
a Footer with the text
3E_Garden. Display the document
properties. As the Tags, type
botanical gardens
2
14
Save and close the file, and then submit for grading.
0
Total Points
100
Created On: 12/02/2020 1
GO19_PP_CH03_GRADER_3E_HW - Gardens 1.1
Decamp_PowerPoint_3E_Garden.pptx
Visit the
Botanical Gardens
At Pacifica Bay
1
About the Gardens
Occupying over 85 acres, the Pacifica Bay Botanical Gardens
are home to plant collections from around the world. The

grounds are open every day from
10 a.m. until 7 p.m.
Key Features and Exhibits
Award-winning summer camp for children
Perennial garden and walking trail
Spring garden waterfall—a favored location for wedding and
family photos
Bird and aquatic animal sanctuary
Enjoy Your Visit!
image2.bmp
image3.jpeg
p03E_final_result.jpg
p03E_Flower.jpg
p03E_Video.mp4
1

Project One: Executive Summary
Cole Staats
Southern New Hampshire University
BUS 225: Critical Business Skills for Success
Jennyfer Puentes
November 14, 2022
Project One: Executive SummaryProblem
With the restricted economic activity expected because of the
COVID-19 outbreak, and the rise in inflation the revenue for the
automobile engine and parts manufacturing industry has been
adjusted to decline by 10.9% by the end of 2022 (Pantalon,
2022). Based on the current challenges the automotive industry
faces, we must diversify our engine manufacturing and its
operations to expand our revenue. In this presentation, I will be
using qualitative and quantitative data to explain why I think
our company should rapidly explore the ever-evolving and
growing popularity of the electric car industry and develop
electric motors. I will show the qualitative data which will
focus on the industry reports of engine manufacturing inside the
automotive industry. The quantitative data that I will provide
will estimate the projections for future operations and provide
fact-checked historical data on the automotive industry.
Automotive Manufacturing Industry
After conducting extensive research into the current automotive
industry status, where I focused on the performance and
expectations for the industry's future, the 2021 measured
revenue of the US car and automobile manufacturing was $75
billion. This is compared to previous years, such as 2020 $69
billion, and in 2019 and 2018 $92 billion (MarketLine 2021).
Although we saw a rise from 2020 to 2021 in revenue the
automobile manufacturing industry revenue will continue to not

keep pace with previous years. As the domestic demand for new
vehicles trends higher, three automotive hubs are expected to
gain greater traction over the next few years. With that said the
US automotive industry is heavily established in the Great
Lakes region. This region represents just over 36% of the
automobile manufacturers in the US. Some of the most
successful automobile making are located here which include
the Ford Motor Company, General Motors, and Fiat Chrysler.
All these manufacturers are in Michigan which makes up 15%
of all automobile manufacturing revenue in the US. With that
said there are 2 more regions where automobile manufacturers
operate that make up 50% of all us manufacturers' locations.
The Regions are the West Region, making up 25.4% of the
industry locations, and the Southeast Region, making up 24.6%
of the industry locations. After conducting research, the
consumer's current mindset is shifting towards a “greener”
option for the automobile. This option would have a smaller
carbon footprint, providing an increase in producing vehicles
that are more environmentally friendly. As a result of this new
stance on a “greener” option by the consumer the hybrid and the
electric car are gaining popularity and are expected to multiply
over the next five years (MarketLine 2018). “In 2025 the North
American hybrid and electric cars market is forecasted to have a
value of $36,474.6 million, an increase of 38.4% since 2020”
(MarketLine, 2021).
Due to the COVID-19 pandemic and the aftermath of that
pandemic and the highest inflation the country has seen in years
this past year has displayed limited growth in the automotive
industry. With that said, experts expect the automotive industry
to recover as our economic conditions improve or normalize.
With the recent increase in oil prices during the last year has
helped shift the consumer market away from large trucks and
sedans. Meanwhile, electric car vehicle manufacturing has
experienced significant growth in their industry. The current
market is saturated by gasoline and diesel engines, but experts
expect a shift to a greener option. Furthermore, competitors are

not likely to join the industry based on the high entry barriers
within the automotive manufacturing industry. The current
industry challenges are better fuel efficiency, safety
regulations, and consumer demands. “Recent pressures on
consumers and the government to consider alternative fuel
options to limit the effects of pollution has been mounting, and
the combination of the pressure together with a healthier
automotive market has helped to spur o the hybrid and electric
car market” (MarketLine, 2021). The impacts that should be
considered to cost and profit are the prices of steel and
aluminum (MarketLine, 2021). New Industry
“Due to continued tax incentives, further technology
advancements, and rising fuel costs, industry revenue is
expected to expand over the next five years to 2027. As oil
prices stay relatively elevated as the economy regains steam
following the COVID-19 Pandemic, alternative forms of power
and fuel are expected to boost the demand for industry products.
With environmental concerns at the forefront, industry revenue
is expected to rise, increasing at an annualized rate of 11.1%
and 29.6 billion over the next five years to 2027” (Roth, 2021).
The difference between electric vehicles and hybrid vehicles is
the fuel type. The electric vehicle has a sufficient battery and
an electric motor that has enough power to deliver adequate
range and performance to go along with it. This is done without
a gas tank or fuel-powered engine. As it pertains to hybrid
vehicles it has an electric motor that will power the car and a
gasoline engine; the hybrid vehicles switch performance styles
which will allow the consumer to save fuel. As we stand today
and with the rising gas prices consumers are tending to select a
smaller more fuel-efficient vehicle instead of the larger gas-
guzzling trucks and sedans. Among the larger automobile
manufacturers, Toyota has a better position than others as they
focus on compact cars. They also are continuing the
introduction of new models with innovative features with
modern styling which are getting consumers to upgrade their
vehicles more often (Roth, 2021).

As an automotive engine manufacturer, the next venture we
need to explore or consider is the electric motor industry. Our
company is established as a manufacturer of automotive
engines. We retain both the knowledge and experience within
the automotive engine manufacturing space. The prospective
entrants would need proprietary, or licensed designs and getting
an experienced workforce. The Current market of hybrid and
electric vehicle manufacturers makes vehicles from thousands
of different parts. The most successful companies enter long-
term contracts with several parts companies to ensure that the
demands are met to produce their vehicles. With that said this
represents the barriers that exist when trying to enter the hybrid
and electric vehicles market. “New entrants must comply with
strict regular standards for safety and environmental concerns.
These standards as subject to periodic revisions, which may
require additional research and development. R&D expenses
can be reduced by forming a partnership with existing industry
players, as many foreign manufacturers have done.
Relationships such as these are hard to come by and constitute a
barrier to entry” (Roth, 2021). In the current market, there are
companies positioned in this industry as it grows over the next
several years. Those companies include Toyota Motor
Corporation, Tesla, Ford, General Motors, and Chevrolet.
“Suppliers mainly include producers of key inputs required for
car manufacturing, like commodity items, such as steel,
aluminum, and other metals, as well as those companies
supplying differentiated inputs such as fabricated components,
which are outsourced rather than being produced in-house”
(MarketLine, 2021).
The top competitors in the Hybrid and Electric Vehicle Market
according to Ryan Roth are
(Roth, 2021):
· Ford Motor Company with a revenue of 3.3 billion and 16.1%
of the industry
· Honda Motor Company with a revenue of 3.6 billion and

17.4% of the industry
· Toyota with a revenue of 2.2 billion and 10.5% of the industry
· Tesla with a revenue of 2.7 billion and 13.4% of the industry
While consumers are expected to switch to hybrid and electric
vehicles, expected declines in the world price of crude oil are
anticipated to slightly slow down industry revenue (Bari, 2022).
However, consumers are also expected to be increasingly
interested in products that are perceived as evidently friendly,
further supporting the demand (Bari, 2022). As a result of these
trends, the electric and hybrid industry revenue is expected to
rise and will grow at a rate of 17% to 58.3 billion over the next
five years to 2027 (Bari, 2022).
With the electric car industry, the production output of
materials such as cobalt, lithium, magnesium, carbonate, and
nickel. All these natural resources are expected to fall short
with the increased demands over the coming years. This can be
avoided with continued investments in all mining operations
around the world. Also, keeping up with all the new technology
trends is critical. With that said Toyota released 24,000 patents
on its hybrid technology, aiming to support the widespread
adoption of electric vehicles by allowing manufacturers to use
them for free (MarketLine, 2021). This is indicating a strategic
move by Toyota allowing them to reinforce its place as a
supplier in the automotive industry. Also, in doing this Toyota
will maximize its declining hybrid technology rather than
stimulate mild-hybrid developments (MarketLine, 2021). With
that said, there will be a decrease in manufacturers exploiting
these patents without using Toyota’s parts and components, all
the while Toyota will benefit from this increased demand
(MarketLine, 2021).
Porter’s Five Forces Analysis of the New and Automotive
Industry
New Industry
Automotive Manufacturing Industry

Rivalry among existing competitors
The Hybrid and Electric Car industry is concentrated with some
key players: Tesla, General Motors, and Toyota, as economies
of scale and brand strength, all of which are crucial aspects of
competition, dictate, and oligopolistic market structure. With
that said, this high concentration in the market with such a
small number of players could in theory reduce the competition,
but such a large presence of multinational companies with
tremendous assets will boost the degree of rivalry among these
players while they put the effort in to expand their sales. While
the differentiation in products may reduce the rivalry, the key
players offer different models that have a variety and
characteristics across the hybrid and electric cars industry. For
example, such variations include BEVs, PHEVs, EREVs, and
HEVs. The prices of these models tend to be highly proportional
to the range capacity and the battery efficiency. So, the key
players tend to target the different segments
Large incumbents with strong brands compete in this industry.
The automotive manufacturing industry is dominated by a small
number of large-scale corporations. The presence of large,
multinational incumbents intensifies rivalry and makes it
difficult for smaller players to compete. These players have
diversified their business models by expanding geographically
or manufacturing a variety of goods such as automobiles,
watercraft, and industrial and farming machinery. Honda, for
example, diversifies its revenue stream by serving multiple end
markets, including automobiles, motorcycles, power products,
and financial services. Diversification reduces dependence on
the automotive industry and, as a result, reduces rivalry.
However, the vast majority of the major players are heavily
focused on automobile production. Overall, the level of
competition is high.
Threats of new entrants to the market
Porter’s Five Forces Analysis for hybrid and electric vehicles

shows many threats for any new entrants. Those threats are high
fixed costs involved in the vehicle's design and manufacture,
mass production economies to scale that are gained, and capital
that is required for the manufacturing facility. All these factors
would make it costly to enter the market and it would be
difficult to get new customers to purchase your product. With
that said any new entrants would be likely due to incentives
from the government through tax credits and rebate programs
that are in support of producing environmentally friendly
vehicles or a “greener” option. With that said there are many
well-known manufacturers in the market and this may make it
difficult for anyone to absorb a significant market share.
Brand strength and reputation are critical in the automotive
manufacturing industry in the United States. They are making it
difficult for new entrants to enter the industry directly,
especially given the dominance of incumbents such as Toyota
and Honda. New start-up companies are uncommon due to the
high fixed costs of design and manufacture, as well as the
economies of scale gained from mass production, as the capital
requirements for a manufacturing facility of feasible scale are
prohibitively high. Scale is critical in this industry because high
financial backing is required for new entrants. New entrants
into this industry are unlikely.
Bargaining power of suppliers
“Suppliers mainly include producers of key inputs required for
car manufacturing, like commodity items, such as steel,
aluminum, and other metals, as well as those companies
supplying differentiated inputs such as fabricated components,
which are outsourced rather than being manufactured in-house”
(MarketLine, 2021). With this low difference in the raw
material suppliers, there is little to no difference between them.
With that said, this little difference would, in theory, reduce
their power and it would provide many options for all
manufacturers.
Because there are so many prospective suppliers in this market,
the power of suppliers is diluted. However, switching costs are

considerable due to the high initial expenses associated with
developing part designs and requirements. Additionally, it is
unlikely that the suppliers will threaten to integrate forwarding.
The inputs needed by the auto industry are numerous: labor,
components, raw materials, and services. These input costs have
a big impact on profitability and create very high entry barriers.
Supplier power is diminished since these suppliers must fulfill
the demands of the participants. Commodity products like
metals and a variety of other inputs, such as fabricated parts or
technical improvements, are frequently the primary inputs
needed by the automotive industry. These products are
frequently produced by third companies rather than internally,
while some of the more significant players operate.
Threat of substitute products
The main substitute that can threaten the hybrid and electric car
industry is standard fuel cars, alternative forms of transport,
and public transportation. With that said, the classic gasoline
vehicles are the most effective and the highest bag for your
buck alternative, even though this option is not the most
environmentally friendly option. Consumers that are price
sensitive and those long-distance drivers will be more
susceptible to picking the standard gasoline vehicle even with
higher costs over the shorter range more environmentally
friendly hybrid or electric vehicles.
Other types of vehicles or modes of transportation are the main
substitutes in this industry. These threats also vary depending
on the vehicle's utility in the country or environment. Such as
used vehicles, which serve as a substitute for the automotive
manufacturing industry. Dealerships that sell both new and used
vehicles are likely to have sold more of the latter during the
global downturn as consumers avoided large purchases.
Implementing finance packages such as PCP deals for new cars
is another alternative to the automotive manufacturing industry.
Customers are typically locked into a three-year deal, paying a
monthly fee for the vehicle, with a lump sum payable at the end
of the deal to purchase the vehicle or renegotiate the terms.

Bargaining power of buyers
The hybrid and electric car market offers a limited degree of
choice for customers. With the few manufacturers making
limited-range products, particularly in the electric car industry.
Many customers are price sensitive and switching to a hybrid
the costs are relatively low. With electric vehicles, those costs
can be substantially high, which have limited range and a lack
of infrastructure to provide adequate charging stations.
However, to retain customers these manufacturers have invested
in brand building, development of infrastructure, and service
relationships. Also, developing manufacturing techniques for
alternative powertrain formats, all this meaning that the buyer
power is starting to become weaker.
The primary purchasers in this sector are vehicle dealerships,
which operate as a bridge between consumers and automakers.
Because there are typically not many large dealerships, the
power of the buyer is increased. Changes in consumer demand
expanded regulatory requirements for safety and fuel economy
and increased access to data and information are three strong
drivers that are driving change in the auto industry.
Manufacturers in this sector make an effort to set their products
apart from the competition by including innovative features,
such as satellite navigation, heated or massaging seats, parking
sensors, a heated or cooled steering wheel, or a stop-start
system. Customers in the automotive manufacturing sector
depend on producers' goods since businesses would not function
without them. Overall, the American car manufacturing sector
has limited consumer power
Comparison of the Industries
According to the data comparing automotive engine
manufacturing to hybrid and electric manufacturing, there
appear to be some similarities between the two industries. Both
appear to necessitate significant financial investment, have high
rivalry potential, and are both influenced by other modes of

transportation. There appear to be minor differences in who
holds power in each industry, whether the buyer or the supplier.
The buyer appears to have more clout in hybrid and electric
manufacturing. In the automotive industry, however, the
supplier appears to wield slightly more power throughout the
process. Finally, it appears that hybrid and electric vehicles will
have more growth opportunities in this technologically
advanced world.Summary of Findings
Diversifying into hybrid and electronic vehicle manufacturing,
according to my findings, would be beneficial but would take
time to establish. The government is using incentives to push
for more environmentally friendly vehicles, and consumers want
the latest and greatest in technology. The disadvantage is that it
may be difficult at first due to the entrant's barriers and the
initial new facility cost. However, these are similar challenges
that the company is facing now, with more defined rivalry and
less room for growth. I would still recommend diversifying into
the hybrid and electric vehicle markets because there is profit
with both the government pushing and consumer attitudes
shifting to a more environmentally friendly mode of
transportation.
Porter’s Five Forces Analysis Chart—New Industry
Moderate because of the fixed capital costs, and the economies
the scale gained from mass production.
Threat of new entrants
Moderate because of the high fixed capital costs, and the
economies of scale gained form mass production.
Medium because of the standard gasoline vehicles, alternative
forms of personal transport, and public transportation.
Medium because the market offers a limited amount of choices
for customers, with only a few manufacturers making a limited

range of products.
Low because of their relatively low differences in raw material
suppliers, there is little that distinguishing between the
suppliers.
Porter’s Five Forces Analysis Chart—Automotive
Manufacturing Industry
High because the presence of significant incumbents with strong
brands in this industry increases competition
Threat of new entrants
Low due to high financial is backing required for new entrants.
Medium because other kinds of vehicles or modes of
transportation serve as the primary replacements.
Low because consumers in the car manufacturing sector rely on
manufacturers' goods for survival.
Medium because there are many prospective providers in this
industry, which reduces the power of suppliers.
References
Bari, Shahool Al. (2022, June).
Hybrid & Electric Vehicle Manufacturing.https://my-
ibisworld-com.ezproxy.snhu.edu/us/en/industry-
specialized/od4516/industry-outlook
MaketLine. (2021, April 28). Hybrid & Electric Cars in North
America. North America - Hybrid & Electric Cars.
https://advantage-
marketlinecom.ezproxy.snhu.edu/Analysis/ViewasPDF/north-
america-hybrid-electric-cars-58394.
MarketLine. (2018, April 5). Electric Vehicles: A deep dive

into the technology that is the future of the Auto industry.
https://advantage-
marketlinecom.ezproxy.snhu.edu/Analysis/ViewasPDF/electric-
vehicles-a-deep-dive-into-the-technologythat-is-the-future-of-
the-auto-industry.
MarketLine. (2021, April 28). Global - Hybrid & Electric Cars.
https://advantage-
marketlinecom.ezproxy.snhu.edu/Analysis/ViewasPDF/global-
hybrid-electric-cars-130182.
Pantalon, Matt. (2022, August). Automobile Engine & Parts
Manufacturing in the US. https://my-ibisworld-
com.ezproxy.snhu.edu/us/en/industry/33631/industry-
performance
Roth, R. (2021, January). Hybrid & Electric Vehicle
Manufacturing. US SPECIALIZED INDUSTRY REPORT
OD4516: Hybrid & Electric Vehicle Manufacturing. https://my-
ibisworldcom.ezproxy.snhu.edu/us/en/industry-
specialized/od4516/about#major-players.
Automotive Industry Data Analysis and Trends
Cole Staats
Jennyfer Puentes
November 27, 2022
This presentation is the collection of data and trends in the
current automotive industry. This data will show that the
Hybrid and Electric car industry is on the rise, and with us
diversifying into this industry would prove to be productive.
Also, I will be providing detailed visualizations showing this
data making it easier to comprehend. I hope by the end of this
presentation you will agree with me and that making this move
into the Hybrid and electric car industry is the best way to
diversify our company.

1
Introduction
Qualitative and quantitative methods of data analysis
complement each other.
Quantitative methods focus on numerical values that represent a
given trend or phenomenon.
Qualitative methods rely on explanations – facts and
descriptions.
Qualitative and quantitative methods of data analysis
complement each other. Quantitative methods focus on
numerical values that represent a given trend or phenomena
(Borgstede & Scholz, 2021). Qualitative methods rely on
explanations – facts and descriptions.
2
Automotive Trends in the US:
Sales by Fuel Type
The data shows that full electric car sales are on a constant rise
from 2011 to 2020. Hybrid car sales are on the decline as well
as gasoline operated. The US registered about 240,000 electric
car sales. However, fossil car sales still represent a dominant
share of the sales.
3
Trends by Motor Type

From the bar graph, with the evolving electric car technology,
there is a progressive switch toward traction motors. Brushed
DC and stepper motors are slowly being phased out – as the
technology becomes more sophisticated. Increased friction
promotes more torque (Madichetty et al., 2021).
4
Customer Demands and Preferences
Customers in the US preferred white cars; at 30% compared to
yellow and green cars which had a paltry 1% preference. There
was also an increasing preference for fuel-efficient cars; 56%.
The cars’ safety and cost were also the focus of the consumers.
Little regard was given to car design and service warranty.
5
Trends by Vehicle Body Type
Research shows an increasing demand for sports utility cars
(Highlights of the Automotive Trends Report, 2022). There is a
marked decline in the demand for saloon cars. The demands for
pickups and vans is also on the decline.
6
New Industry Trends:
Expected growth areas

There is increasing integration of technology in car
manufacturing. Artificial intelligence has resulted in the
development of autonomous cars, with additional features such
as human interaction, and data analysis.
7
Sales
Fully electric cars are replacing plug-in hybrid cars as the
switch towards eco-friendly cars takes effect. The advancement
in battery technology and charging efficiency has contributed to
the increasing popularity of electric cars.
8
Customer Demands
Automotive customers want increased technology integration in
cars to improve the driving experience. Drive-assist, motion
sensors, distress assist, navigation controls, and voice
commands; are some of the features that customers want to be
integrated in car manufacturing.
9
Summary of the Visualized Data
There is increasing popularity for electric cars.
Fossil fuel cars still command the biggest sales in the car
industry.
Customers demands are influencing new trends in

manufacturing – demand for SUVs, technological integration,
the pricing and color.
There is increasing popularity for electric cars. Fossil fuel cars
still command the biggest sales in the car industry. Customers’
demands are influencing new trends in manufacturing – demand
for SUVs, technological integration, pricing, and color.
10
What the Data is Not Showing
The cost implication of the improved car features on the
manufacturers and consumers.
The projected automotive sales per fuel type are based on
emerging trends.
External factors that influence the automotive industry trends in
fuel type, sales volumes, or consumer preferences.
The cost implication of the improved car features on the
manufacturers and consumers. The projected automotive sales
per fuel type are based on emerging trends.
External factors that influence the automotive industry trends in
fuel type, sales volumes, or consumer preferences.
11
The Rational Model
This is a data-driven approach to decision making.
It involves data analysis, wide consultation, and brainstorming.
It portends the least risk and is more effective for large teams.
Requires more time and resources to reach a decision.
This is a data-driven approach to decision-making (Atlassian,

n.d.). It involves data analysis, wide consultation, and
brainstorming. It portends the least risk and is more effective
for large teams. This model requires more time and resources to
reach a decision due to massive consultations within a team.
12
The Intuitive Model
It’s an unstructured decision-making process.
Relies on emotions rather than evidence.
Best fit for faster decisions and resource constraints.
It’s an unstructured decision-making process. Relies on
emotions rather than evidence. Best fit for faster decisions and
resource constraints.
13
The Recognition-Primed Model
Analyzes solutions based on experience and suitability
(Atlassian, n.d.). The most promising solution is adopted. Best
fit for faster decisions and constrained resources.
14
Best Choice
Rational Decision-Making Model

The best choice for a decision-making model in the automotive
industry is the rational model. This is because:
It is based on credible data analysis and tangible information.
It relies on a team approach hence the decision arrived at is
binding and every member of the team can work towards a
similar goal.
It has the least risk of errors and thus more suitable due to the
huge capital investments required in the industry.
15
Conclusion
From the statistical and graphical data, consumers are switching
toward electric cars.
There is increasing innovativeness and technology integration in
car and car component designs.
Consumer requirements are critical in determining car
manufacturing sales volumes.
The rational decision-making model is the best-suited method
for analyzing alternatives and making data-driven evidence.
From the statistical and graphical data, consumers are switching
towards electric cars. There is increasing innovativeness and
technology integration is car and car component designs.
Consumer requirements are critical in determining car
manufacturing sales volumes. The rational decision-making
model is the best suited method for analyzing alternatives and
making data-driven evidence.
16
References
Atlassian. (n.d.). 5 Decision-Making Models to Try if You’re
Stuck | The Workstream.

https://www.atlassian.com/work-management/team-
management-and-leadership/decision-making/models
Automotive Motor Market Size & Share Report, 2019-2025.
(n.d.).
https://www.grandviewresearch.com/industry-
analysis/automotive-motor-market
Bari, Shahool Al. (2022, June). Hybrid & Electric Vehicle
Manufacturing.https://my-ibisworld-
com.ezproxy.snhu.edu/us/en/industry-
Borgstede, M., & Scholz, M. (2021). Quantitative and
Qualitative Approaches to Generalization and Replication–A
Representationalist View. Frontiers in Psychology, 12.
https://doi.org/10.3389/fpsyg.2021.605191
FOTW #1200, August 23, 2021: Sales of New Electric Vehicles
in the U.S. Were Up for 2020 While Conventional New Light-
Duty Vehicle Sales Were Down. (n.d.). Energy.gov.
https://www.energy.gov/eere/vehicles/articles/fotw-1200-
august-23-2021-sales-new-electric-vehicles-us-were-2020-while
Highlights of the Automotive Trends Report. (2022, November
15). US EPA. https://www.epa.gov/automotive-
trends/highlights-automotive-trends-report
Madichetty, S., Mishra, S., & Basu, M. (2021). New trends in
electric motors and selection for electric vehicle propulsion
systems. IET Electrical Systems in Transportation, 11(3), 186–
199.
https://doi.org/10.1049/els2.12018
MarketLine. (2021, April 28). Hybrid & Electric Cars in North
https://advantage-
MarketLine. (2018, April 5). Electric Vehicles: A deep dive into
the technology that is the future of the Auto industry.
https://advantage-

the-auto-industry.
https://advantage-
performance
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BUS-225 7-1 Project Three Submission
Cole Staats
Southern New Hampshire University

December 9th, 2022
Auto Manufacturing industry standing
As internal combustion engine motor manufacturers in the auto
industry, we have made profits from providing quality motors to
various car companies in the US. The auto industry is stable,
with high net worth and steady sales. This equals revenue in the
trillions. While the industry is safe, it is stagnant, having dealt
with a dip in sales and revenue in the past year due to the
Covid-19 virus and a recent increase in fuel prices across the
US. I believe this is an opportunity for us to diversify into a
similar yet profitable industry. Based on the above graph, it is
evident hybrid, plug-in hybrid and the all-electric car industry
is the new sales trend in our industry. Venturing into it would
be a viable and reasonable diversification option for our
company (Borgstede & Scholz, 2021).
2
Auto Manufacturing Industry Projected sales trends

In the auto manufacturing industry, sales are highly influenced
by market trends. Due to changes in environmental concerns and
upgrades in technology, many current trends are focused on
improving manufacturing plants for the climate and automation
in these plants. The power of the consumer also affects sales.
Consumers are demanding much more fuel-efficient vehicle
types and other options for engines, including hybrid and
electric. These demands weigh heavily on us and our ability to
create these motors, to supply the vehicles (Madichetty et al.,
2021).
3
Current Consumer Information
The consumers favor fuel efficiency, safety, low prices,
suitability for everyday use, high quality, driving comfort
design, and good customer service when buying cars. All these
factors are pushing for environmentally friendly and more
technologically improved cars. For several years, consumers
have demanded more model types, with new customizable
features and sleek styling. Thus, positioning our company to
offer such consumer demands in our cars will benefit both the
internal and external stakeholders. Diversifying into hybrid,
plug-in hybrid, and all-electric car manufacturing industries
will give a competitive advantage in the changing auto
manufacturing industry (Madichetty et al., 2021).
4

New Trends in the Auto Manufacturing Industry and expected
growth
From the figure above, it is clear that the electrification of cars
is one of the key trends in the auto manufacturing industry.
Changes in consumer purchase preferences such as wanting
more environmentally friendly cars as well as the uncertainty
and high prices in the oil industry are pushing consumers to
adopt electric or semi-electric cars. Thus, it is important for our
company to lean towards electric or hybrid car manufacturing to
meet the needs of customer demands in the auto manufacturing
industry (Madichetty et al., 2021).
5
The fuel to Electric transition car story
The transition from fossil fuel to electric vehicles is a key
element in the US’s path to net zero emissions by 2050. Unlike
domestic, this transition is already well underway.
Alternatively-fuelled vehicles made up more than a fifth of new
car sales and around 3 percent of all cars in 2020. Hybrid cars
were still only 1.1 percent of new car sales in 2010 but had
risen rapidly to reach 14 percent of total sales last year. Pure
electric vehicle sales grew very slowly at first, just reaching 1
percent of new car sales in 2019, but leaped to 6 percent of
sales last year. Because the average car stays on the road for 14

years, the share of electric cars in the total stock of cars is much
lower. By 2025-26, our latest forecast assumes that hybrids will
make up 31 percent of sales and 9 percent of all cars, with the
corresponding figures for fully electric vehicles being 16 and 4
percent (MarketLine, 2021).
6
Likelihood of Success of Electric Cars
The likelihood of success for the business is medium to high.
There are a few factors driving electric vehicle adoption:
increasing use of tax breaks and other supportive government
policies; rapidly declining costs of batteries (the most expensive
component compared with normal internal combustion engine
cars); and the declining lifetime cost of ownership of EVs
compared with normal cars. The last one is where the cost of
fuel comes in; the rising prices of fuels will most likely push
consumers to abandon fuel cars and adopt electric cars. Also,
as technology improves and more cars are sold, the cost of
batteries will come down dramatically. Thus, the overall cost of
electric vehicles (including their lifetime fuel consumption) will
drop. Ultimately, EVs could become less expensive than
internal-combustion vehicles between 2020 and 2030. China is
likely to be the biggest EV customer (Pantalon & Matt, 2022).
7
Impact of Diversification to the organization

Diversifying our company and moving to the production of
hybrid and electric cars will position us to secure a market share
in the future of the auto manufacturing industry. Diversifying
will help the company to adopt a new source of revenue. New
revenue sources will increase our company’s market share in the
auto manufacturing industry and increase our investor’s
dividends. Based on the data about the current state of the fuel
auto industry, electric cars will dominate the biggest share of
the auto industry, and diversifying now will boost our
competitive advantage. The company will also take a direction
towards adopting “clean energy”, one of the core principles in
fighting climate change or global warming (MarketLine, 2018.
8
Summarize findings of the research performed.
While the electric car has a checkered past, there is a consensus
in the auto industry that a tipping point is approaching where
mass adoption will become unavoidable because of falling
battery costs, pressure from regulators and generous government
subsidies. These factors have come together to force the
traditional industry to take electrification seriously — faster
than we had previously expected. A dramatic decline in the
price of batteries will allow leading automakers to sell fully
electric vehicles for less than cars powered by gasoline and
diesel as soon as 2025. Electric cars are already gaining
traction: As recently as 2010, annual sales were close to zero.

Today, an incredible amount of money is being poured into
electric cars and its success and dominance in the auto
manufacturing industry are unstoppable now. Thus, it is critical
to start diversifying and adjusting our organization to lean in
the direction of electric cars (Borgstede, & Scholz, 2021). .
9
Demand for fuel-efficiency cars will push consumers towards
electric cars
Government regulations and market forces will demand for use
of electric cars in future
Ban of internal combustion engines in the UK and EU will
promote electric car use
Diversifying to electric car production will benefit the
organization
Conclusions and Reasoning
10
I believe it is justifiable to diversify our company towards the
production of electric cars. We should seek to increase electric
car production rapidly in the next decade.
The laws in major markets including the EU and UK seek to
ban new internal combustion engines as part of the effort to
curb carbon pollution from transport. The US and China are also
looking to cut down greenhouse emissions towards zero by
2050.
Thus, the demand for electric cars will increase, and placing
ourselves strategically for the production of such cars will
increase our market share, competitive advantage, revenue, and

adoption of clean energy.
An increase in demand for cars with fuel efficiency in the midst
of increasing gas prices will also push many consumers towards
electric or hybrid cars.
Rationale behind recommendation
11
Atlassian. (n.d.). 5 Decision-Making Models to Try if You’re
Stuck | The Workstream.
https://www.atlassian.com/work-management/team-
management-and-leadership/decision-making/models
Automotive Motor Market Size & Share Report, 2019-2025.
(n.d.).
https://www.grandviewresearch.com/industry-
analysis/automotive-motor-market
Bari, Shahool Al. (2022, June). Hybrid & Electric Vehicle
Manufacturing.https://my-ibisworld-
com.ezproxy.snhu.edu/us/en/industry-
Borgstede, M., & Scholz, M. (2021). Quantitative and
Qualitative Approaches to Generalization and Replication–A
Representationalist View. Frontiers in Psychology, 12.
https://doi.org/10.3389/fpsyg.2021.605191
FOTW #1200, August 23, 2021: Sales of New Electric Vehicles
in the U.S. Were Up for 2020 While Conventional New Light-
Duty Vehicle Sales Were Down. (n.d.). Energy.gov.
https://www.energy.gov/eere/vehicles/articles/fotw-1200-
august-23-2021-sales-new-electric-vehicles-us-were-2020-while
Highlights of the Automotive Trends Report. (2022, November

15). US EPA. https://www.epa.gov/automotive-
trends/highlights-automotive-trends-report
Madichetty, S., Mishra, S., & Basu, M. (2021). New trends in
electric motors and selection for electric vehicle propulsion
systems. IET Electrical Systems in Transportation, 11(3), 186–
199.
https://doi.org/10.1049/els2.12018
MarketLine. (2021, April 28). Hybrid & Electric Cars in North
https://advantage-
MarketLine. (2018, April 5). Electric Vehicles: A deep dive into
the technology that is the future of the Auto industry.
https://advantage-
the-auto-industry.
https://advantage-
performance
References

12
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BUS 225 Project Four Template
Press Release
(Replace the bracketed text with your responses. Remove this
note before submitting to your instructor.)
[INSERT ATTENTION GRABBING HEADLINE IN ALL
CAPS.]
[Insert strong lead sentence.]
[Address the key points appropriate for external audiences.]
[Summarize the diversification decision.]
[Explain why the decision was made.]
[Explain where in the marketplace the new products are
launching.]

[Identify who benefits from this product in both the company
and the community.]
[Insert closing paragraph incorporating the who, what, when,
where, and why.]
[your name]
Sales Department Manager
image1.png

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