Home Work

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The Thorburn Group\'s work in the home products world.

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Home Work

  1. 1. Home Will Lead the Return of Optimism. Home is where the heart and wallet live. In today’s uncertain times, the home offers comfort, sanctuary and sense of personal empowerment. Today’s homeowners are looking beyond the home as an “investment” and are seeing it as a place with its own sense of personal meaning and emotion. Call it cocooning or hiving or nesting—the home, again, is becoming the center of a new set of values, based on investing in long-term personal happiness and reward, rather than the hope of short-term equity gain. Resources Uber-Cocooning Feel Uncertain? Stay Home! Decorating Your Nest One of Euromonitor’s top 10 “We’re seeing it as a cocooning Ty Pennington Host of “Extreme consumer trends for 2009 is comeback,” says Lisa Casey Weiss, Makeover: Home Edition”: “People Uber-Cocooning. In times of a Hicksville-based lifestyle consul- don’t want to live in denial of the economic upheaval and anxiety, tant for the International House- current economic situation. They are people often resort to virtual wares Association, a trade group. realizing they will probably spend escapes (everything from films “The instability of the economy more time in their home, so they are to virtual worlds) and indulge in and the real estate market creates saying, ‘Let’s nest, and invest,’”. cocooning – retreating into a uncertainty for consumers, and this http://www.indystar.com/arti- home-centred lifestyle. uncertainty tends to make them cle/20090124/LIVING02/901240390 http://www.euromonitor.com/TOP_10_ focus more on being home and CONSUMER_TRENDS_FOR_2009 finding ways to save money. While You Were Out http://www.newsday.com/services/ TLC’s While You Were Out designer Home Sweet Hideaway newspaper/printedition/exploreli/ny-hoc- Nadia Geller predicting that “using In spite of a difficult economic ov6007466jan23,0,2603167.story what you have and using it in a new landscape, the desire to rebuild, way will be the trend” (SILive.com remodel and reinvent the home- Entertain Yourself at Home 11.12.08). stead remains a core part of Edward J. Fox, director of the http://blog.iconoculture.com/2009/01/06/ consumers’ cultural DNA, says JCPenney Center for Retail a-year-on-the-mend/ Robin Avni, senior director and Excellence at Southern Methodist lead consumer strategist with University in Dallas, said time at Iconoculture. home fills several needs. People are staying home and staying http://sev.prnewswire.com/construction- close to families. building/20090121/AQW07321012009-1. html http://news.medill.northwestern.edu/ chicago/news.aspx?id=114093
  2. 2. Connect to the New Spirit of Home At The Thorburn Group, we know the home better than most. We’ve helped many of the leading home brands connect and communicate their unique emotional value to consumers and trade for more than a decade. And, we can help you tap into the unique desires of today’s homeowners.
  3. 3. We believe that a brand that ignites the imagination is a brand elevated. That’s how we solve business problems— by using design as a powerful tool to find a spark and connect with your customers.
  4. 4. CHALLENGE Shake Up a Category work Identity Packaging Campaign Naming Web Benjamin Moore
  5. 5. CHALLENGE Shake Up a Category work Identity Packaging Campaign Naming Benjamin Moore
  6. 6. CHALLENGE Elevate New Luxury work Branding Collateral Environment Design Web Porcher
  7. 7. CHALLENGE Elevate New Luxury work Branding Collateral Environment Design Web Porcher
  8. 8. Jado Environment Design Collateral Branding work Fashion Faucets Establish CHALLENGE JadO uSa 6615 West Boston Street Chandler, aZ 85226 P 800 227 INTROduCINg The Featuring the artistic vision JeaN NOuVeL SeRIeS of renowned architect and designer, FOR JadO Jean Nouvel. Now, when it comes to aesthetics and convenience, there’s no need to compromise. 2734 www.jadousa.com
  9. 9. Jado Environment Design Collateral Branding work Fashion Faucets Establish CHALLENGE glance™ Seize your creative potential and deSign an environment that liveS up to your impeccable aeStheticS. thiS minimaliSt collection enSureS nothing getS in your way. perfect form matched with flawleSS function to inSpire you to greater heightS of imagination.
  10. 10. CHALLENGE Reclaim Design Leadership work Branding Collateral Point-of-Sale Formica
  11. 11. CHALLENGE Reclaim Design Leadership work Branding Collateral Point-of-Sale Formica
  12. 12. CHALLENGE Own Small-town Pride and Craftsmanship work Branding Collateral Web Fleet Sales Support Windows Hurd
  13. 13. CHALLENGE Own Small-town Pride and Craftsmanship work Branding Collateral Web Fleet Sales Support Windows Hurd
  14. 14. CHALLENGE Claim 140 Years of Everyday Innovation work Branding Collateral Point-of-Sale Web American Standard
  15. 15. CHALLENGE Claim 140 Years of Everyday Innovation work Branding Collateral Point-of-Sale Web American Standard
  16. 16. CHALLENGE Seemlessly Merge Two Brands work Branding Collateral Point-of-Sale Douglas Hunter
  17. 17. CHALLENGE Seemlessly Merge Two Brands work Branding Collateral Point-of-Sale Douglas Hunter
  18. 18. Diamond Web Collateral Branding work Organized Kitchen Own The CHALLENGE Cabinets 30 M APLE Carlisle Maple Selena Maple Shown in Cider Shown in Toasted Almond
  19. 19. Diamond Web Collateral Branding work Organized Kitchen Own The CHALLENGE Cabinets Measure & Sketch TURN TO SECTION 3: PROJECT PLANNING FOR MORE DETAILS A PLACE FOR EVERYTHING… MEASURE YOUR KITCHEN BASED ON THE GUIDLELINES BELOW AND RECORD YOUR USE THIS GRID TO MAKE A ROUGH SKETCH OF YOUR KITCHEN. MEASUREMENTS HERE. 1) Measure the height and width of all walls and record each NORTH FLAT WALL measurement in the space to the right. Height: ■■■■ inches Width: ■■■■ inches 2) Now take detailed width measurements: s Start at one corner and measure to the edge of the nearest opening SOUTH FLAT WALL (not including any trim). Height: ■■■■ inches s Measure across the inside of the opening. Width: ■■■■ inches trim off s Measure from the second side of the openeing to the next opening or wall corner. NORTH WALL WITH SOFFIT s Repeat across the entire wall. Add up the measurements and make Height: ■■■■ inches sure they agree with the overall wall width. Width: ■■■■ inches 3) Next take detailed height measurements: SOUTH WALL WITH SOFFIT s Measure from floor to the bottom of each window or the top of each Height: ■■■■ inches door. Width: ■■■■ inches s Measure from the bottom to the top of each window. s Measure from the top of the window or door to the ceiling. EAST FLAT WALL ■■■■ inches CABINET SOLUTIONS s Repeat until all the opening heights are recorded. Height: The Elements of Organization 1 s Make sure each set of measurements agrees with the overall 2 Base Cabinets Width: ■■■■ inches wall height. Organization. A great word 16 Corner Cabinets WEST FLAT WALL that inspires so much. And it’s all possible with 4) Use your measurements Wall Cabinets sketch of your room on the 20 to make a rough Height: ■■■■ inches Logix,™ the innovative line grid to the right. 24 Tall Cabinets Width: ■■■■ inches of cabinets from Diamond 26 Drawers 5) Indicate the locations of heat ducts, plumbing, gas lines, electrical EAST WALL WITH SOFFIT that truly reinvents kitchen organization. Unique, outlets and switches on your sketch. Also note the clearance required Height: ■■■■ inches well-planned designs allow for door swings. Width: ■■■■ inches you to have a place for 6) Begin sketching your ideas for placement of cabinetry and major WEST WALL WITH SOFFIT everything and everything in its place. At last. appliances. Height: ■■■■ inches Width: ■■■■ inches tefold open (round 5) The icons below stand for these important qualities and you’ll see them throughout 72 1 inch = 1 these pages to emphasize the organizational strengths of each cabinet. Hardware ACCES S I B I LI T Y Designed to put things you need within easy reach. 1: Prescott Black, H03 1: Ultra Brushed Nickel, H32 1: Nickel Antique High 2: Prescott Black, H05 2: Ultra Brush Nickel, H30 2: Copper Antique Hig 3: Shell Black, H07 3: Ultra Bruch Nickel, H 29 3: Biscayne Antique, H 4: Red Rust Antique, H19 4: Prescott Black, H04 4: Biscayne Antique, H 5: Windsor Antique, H VI S I B I LI T Y Designed to put items front and center, easy to see. CAPACI T Y Unique system makes better use of space so you can put more inside. FLEXI B I LI T Y Allows you to move shelves and racks to suit your needs. 30 MA P LE Carlisle Maple Shown in Cider GALLERY 30 maple 37 character maple 2 38 cherry 42 hickory 44 oak 46 thermofoil ORGANIZED AND BEAUTIFUL. WHY WOULD YOU WANT ANYTHING LESS? 1 C A B I N E T SO L U T I O NS G A L LE RY 2 trim off 3 PR O J E CT PL A NN I NG S T Y LE S & F I N I S H E S 4
  20. 20. CHALLENGE Establish Trade Leadership work Branding Collateral Web Aristokraft
  21. 21. CHALLENGE Establish Trade Leadership work Branding Collateral Web Aristokraft
  22. 22. CHALLENGE Create a Category work Strategy Identity Collateral In-Store Web Azek

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