3. 1. WHAT’S YOUR COMPANY?
• Communicate what your business is about in 120 characters or
less.
• Be concise, truthful, find that golden nugget.
4. 2. WHAT’S THE OBJECTIVE?
• AWARENESS - “now with all wheel drive” buzz building
type of program, “new” product, new service, incentives.
• SALES - build sales driven programs.
• LOYALTY - engender greater good will, repeat customers, turn
customers into lifelong clients and advocates for marketing your
business.
5. 3. CURRENT RELATIONSHIP
WITH YOUR BRAND
• Nothing
• Aware, No Action
• Single Action - single purchase
• Repeat / Enthusiasts - multiple purchases
• Advocates - Holy Grail - Marketing your product or service for
Free
6. 4. WHO IS YOUR TARGET
GROUP?
• How are you going to engage that group?
• Digital? Traditional
Print? Social marketing - Web 2.0, 3.0, (Face
Book - Viral Marketing?) Off and Online?
7. 5. WHAT IS YOUR
DIFFERENTIATOR?
• Whatmakes your business unique, different?
What is the passion in your company?
• Find the one thing and build around it.
• Humanize the brand – you have to find the one thing that’s
interesting about the company and focus on that.
8. 4 DIFFERENTIATORS
VOLVO = SAFETY
APPLE = INNOVATION
NORDSTROM’S = CUSTOMER SERVICE
DISNEY = MAGIC
9. 6. BRAND IN THE
MARKETPLACE
• Ask your clients what their perspective is on who you are?
• Don’t think - listen and observe.
• Discover what makes your company special.
• Technology doesn’t shape the world, people do.
10. 7. HUMANIZE THE BRAND
• It’s about people, it’s about your story, it has to be compelling.
• If blogging - passion trumps rank anytime.
• Pingpong - back and forth human engagement to help drive
brand to consumer dialogue, to drive brand preference &
brand loyalty.
• Approachability helps to influence how your company is
perceived - it develops client loyalty.
11. IDENTITY SUCCESS
• Case Study 1
CHC develops sunroom and conservatories, living spaces for both residential and
commercial facilities.
Annual Collections: $1.7 million
Annual Marketing Budget: $45,200
Estimated ROI Net Profit: $207,400
Think Webpower provided Brand Development, Web development, Ads, Posters, Signage,
Direct Mail... collateral
“Using Think Webpower as our Marketing partner we saw immediate results!
Within a short 6 month term we realized close to 200% ROI profit on our initial marketing investment. Umberto was eager
to provide us with our cornerstone marketing communications vehicles. Starting with our Corporate Logo, Website
Development and numerous collateral items we have great response.
All this during a downturn in the economy! Great Marketing = Great Results!”
Complete Home Concepts
Patio Enclosures Inc.
Curtis Cutting Project Manager
12. Blinds & Shades
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Sunrooms... investment for
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CONTACT US
SHOWROOM
180 Sheldon Drive,
Custom-Manufactured Window Blinds & Shades for Sunrooms
Unit 2A, Cambridge, ON
N1R 6V1
& More
Complete Homce Concepts Inc. offers a complete line of custom blinds and shades, designed and manu-
Toll Free 1-877-624-1966
519-624-1966 factured to precisely fit your Sunroom. Engineered to withstand the sun's intensity (unique in a room made
completely of glass!) our blinds and shades:
Bank Financing • Won't fade or warp like most general-use window coverings
Available O.A.C. • Protect furnishings from the fading UV rays of the sun
• Provide privacy, beauty and shade
When people imagine “sunroom” they often picture a comfortable spot for a morning coffee,
the perfect place to watch a thunderstorm or a striking setting for an evening meal.
However, few people realize the true health benefits that come from enjoying a sunroom, everybody seems to feel better when
the sun comes out. Sunlight triggers the increased production of the “feel good” brain chemical called serotonin which is
essential for controlling sleep patterns, enhancing sex drives and warding off depression.
(Sunlight is the richest source for your body to produce vitamin D and is vital to our immune systems).
With a sunroom addition, not only will you increase the value of your home, you’ll improve your overall health, mind, body and soul.
• Sunrooms • Solariums • Conservatories • Porch Enclosures • Screen Enclosures • Retractable Awnings • Blinds & Shades • Solar Shades
The process starts with an on-site design consultation – Toll free: 1-877-624-1966 or 519-624-1966.
Welcome to Complete Home Concepts Inc.
Imagine New Living Space!
Add extra living space for the family. Create a quite retreat
Build Your and let the beauty of the outdoors surround you in an
Mario Micheli Dream Room environment you can control.
Tel: 519-624-1966
Today! ENTER
ENCLOSURES INC. 1-877-624-1966
® Fax: 519-623-3994
Authorized Dealer
E-mail: Mario@completehomeconcepts.ca
www.completehomeconcepts.ca
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
BUILDING DREAMS... FOR OVER 40 YEARS!
H me CONCEPTS Inc.
Copyright 2009 by Complete Home Concepts Inc.
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
180 Sheldon Drive, Unit 2A, Cambridge ON N1R 6V1
13. IDENTITY SUCCESS
• Case Study 2
Vincenzo’s a gourmet food retailer well known with plenty of history and little need to brand
the company keeps expenditures to a minimum for brand development but still realizes a
great ROI on the work provided by THINK WEBPOWER.
Annual Marketing Budget: $42,500
Estimated ROI Net Profit: $87,400
ThinkWebpower provided Brand Development, Packaging, Newsletters, Signage, Direct
Mail... collateral
“Umberto has provided us with marketing from the start and we have had nothing but success!
I would encourage anyone needing his expertise of visual graphic design to call on him for amazing results!”
Vincenzos
Carmine Caccioppoli President
14. IDENTITY SUCCESS
• Case Study 3
wrfoodsystem.ca initiate/coordinate action on issues of importance to the health of the
Waterloo Region food system & increase the number of connections among WR food system
stakeholders
Number of website visits targeted (200): Actual visits (1,253)
Registration to site: 224% increase
New Partnerships formed: Achieved 350% above target
Think Webpower provided Web Design & Layout.
“ThinkWebpower provided us with several options for our website design and all were outstanding!
We have had higher than anticipated visits to our site and great feedback as well.
Great Work Umberto!”
Region of Waterloo
Marc xuereb
15. ECONOMIC CONSIDERATIONS
• Marketing should flow from the business and marketing objectives.
• Estimated Marketing Budget should be 6% to 8% of annual sales.*
• A marketing plan should change with your business over time, as
your goals and budget grow.
*Percentage number will also depend on your industry, your position within the industry, the
state of the economy, the gross margin, and many other factors.
16. GREATER ROI
• DELIVERING A GREATER ROI
Distinguishing your business’ uniqueness in the marketplace is
the challenge; marketing it appropriately and effectively, both on and
offline is what we do best.
Without strategic insight creative would only offer generic,
empty messages that clutter the marketplace.
17. Whether Off or Online –
LISTEN First,
Provide CONTENT,
SELL Second.
